Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
Retail Image refers to how a retailer is perceived by customers and others.To succeed, a retailer must communicate a distinctive, clear, and consistent image.
Channel Information Systems
Purpose
Information - Advantages
Classification of Information
Information Process
Developing a Channel MIS
Use of Information
Sources of Data
Competition Tracking
Elements of a Channel Information System
Channel Performance Evaluation
IT System for Channels
Intensive Distribution
Retail Shopper Behaviour, process of consumer buying in retail, Need recognition, stimulating need recognition, information search, types of buying decision
HRM in Retail, Training & Development, Motivating, HRM as sustainable competitive advantage, issues in HRM in retail, organization culture, organization of single store retailer, organization of national retailer
Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
Retail Image refers to how a retailer is perceived by customers and others.To succeed, a retailer must communicate a distinctive, clear, and consistent image.
Channel Information Systems
Purpose
Information - Advantages
Classification of Information
Information Process
Developing a Channel MIS
Use of Information
Sources of Data
Competition Tracking
Elements of a Channel Information System
Channel Performance Evaluation
IT System for Channels
Intensive Distribution
Retail Shopper Behaviour, process of consumer buying in retail, Need recognition, stimulating need recognition, information search, types of buying decision
HRM in Retail, Training & Development, Motivating, HRM as sustainable competitive advantage, issues in HRM in retail, organization culture, organization of single store retailer, organization of national retailer
Human resource planning is one of the HRM functions. This function plays a vital role in planning the right number of work force in right time and in right place.
Human Resources Management is about attracting, selecting, interviewing, developing, monitoring and keeping record of human capital in the organization.
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2. Human Resource Management in Retailing
• It involves recruiting, selecting, training, compensating, and
supervising personnel in a manner consistent with the retailer’s
organization structure and strategy mix.
• Personnel practices are dependent on the line of business, the number
of employees, the location of outlets, and other factors.
3. The Special Human Resource Environment of
Retailing
• Retailers face a human resource environment characterized by:
A large number of inexperienced workers
Long hours
Highly visible employees
Diverse work force
Many part time workers
Variable customer demand
These factors complicate employee hiring, staffing and supervision
Women and minority in retailing
4. Human Resource Management Process in
Retailing
• Recruiting retail personnel
• Selecting retail personnel
• Training retail personnel
• Compensating retail personnel
• Supervising personnel