The document summarizes the design elements used on the album packaging, or digipak, of three different albums: 1) Britney Spears' "Femme Fatale" album uses bold makeup and hair on the front cover to portray her as a sex symbol. Gold is prominently featured to portray her as strong. Images of Spears draw attention to her popularity and the tracklisting. 2) Imagine Dragons' "Night Visions" uses dark, earthy colors on the cover to match the album's mysterious theme. An unusual font builds recognition of their name. The inside is plain to focus on the cover. 3) The Fray's "How to Save a Life" uses symbolic

1. Front Cover:
Main Image: As I am hoping to have a main female in my music video along with a break-up ballad/song , I may go ahead with a song by a
pop artist such as Britney Spears. The main focus of this digipak is clearly the artist herself as she is presented throughout. The photograph
of her on the front shows her directly facing and looking into the camera, making it personal for the consumer to make them feel as if they
know the star. Britney Spears is known as a sex symbol and is used on the album to appeal to both females and males as she can be seen as a
role model who girls look up to and aspire to be like as well as an artist that many people find attractive. Her hair and make-up is also quite
bold as appearance and image is important for pop artists.
Typeface: The font used on the cover is girly which links with the album’s name ‘femme fatale’ and also appeals to her target audience which
will mostly be females. The gold font portrays she is a strong female character and the same impression is given off throughout the entire
digipak as gold and white are the two main colours used for the house style.
Back Cover:
Main Image: Again, Britney Spears
is used as the main image as she
Is the main selling point because
She is so well know and has such a
Big fanbase. Personally, I think the
Use of this image is very clever as
Britney appears to be looking at
The tracklisting. This draws the
Viewer’s attention to the songs
that are included in the album.
Furthermore, her outfit and hair is vey
glamorous which ties in with the album’s
theme. It is also very typical of pop artists
to show off their costume as their image is
very important. For example, her black
dress may have connotations of wealth and
class to give off a positive image of the star.
Tracklisting: Compared to the images used
on the digipak, the typeface for the
tracklsiting appears to be quite simple as it
uses a simple font in the colour black. This
may have been used so more attention
would be focused on the artist as she is
most probably, the first thing the viewer
will notice when looking at the album.
Inside Panel CD:
Colour: The CD also uses a
lighter shade of gold to stay with
the house style of the digipak.
Overall, the CD itself is quite
basic and this is normal for
many album digipaks as this is
not the main piece on show.
Typeface: The font used for the
album name is presented in a
much lighter colour compared to
the background so it easy to
recognise and notice as it stands
out. However, the font is much
more basic than the font shown
on the cover as the cover is
significantly more important.
Another clever aspect to point
out is the use of the number 7
presented on the CD which also
appears on the cover within the
album’s name. This has likely
been placed on the album as this
is in fact, Britney’s seventh
album.

2. Front Cover:
Colours: Compared to pop artists, indie bands like ‘Imagine Dragons’ digipaks tend to be much more symbolic and imaginative . The
colours used on this album cover are quite dark and link in with the suspense and mystery of the album. The colours used are quite
earthy and neutral yet because they are quite dark, it further links in with the album’s name ‘night visions’. This makes the name of the
album more memorable for the audience and the fans if they are able to link it back/remember it from the main image.
Typeface: As you would expect from an indie band, the typeface use for the band’s name is quite unusual and unique. As this same font
has been used across their singles, their name and particular style has become more recognisable - a way for the band to become more
popular and well-known. On the other hand, the actual album’s name is presented is a much more simpler front, perhaps so more
attention is focused on the image and the actual band’s name. Although the album’s name is clearly important, the image will make the
audience think of the title and as Imagine Dragons were a new band at the time, it was important to make sure the band’s name was
presented.
Back Cover:
Colours: The back cover for this album is extremely basic as only
two simple colours are used – black and white. As the track
listing is shown in white, it stands out from the rest. This may
mean the song are significantly important and may be one of the
main selling points of this digipak.
Track listing: The font used for the track listing is the same one
used for the album name on the front cover. This way, the album
has a particular house style that is obvious to the viewer. The
tracks are also all presented in upper case like the band’s and the
album’s name. As they are presented in upper case, it may again
mean they are important.
Inside Panel CD:
Colours: Again, the inside panel CD is very plain. Overall, this
means the front cover is the most important part of the digipak.
The colours are again black and white, meaning the only part of
the digipak which includes any other colours is in fact the front
cover of the album.
Typeface: The same font has been used consistently throughout
the digipak as the font used on the front and back cover is also
the font used on the actual CD. The only words used on the CD
are ‘Imagine Dragons Night Visions’ as this are the two most vital
things to include on an inside panel CD – the artist and the
album/single’s name.

3. Front Cover:
Main Image: The alternative rock band ‘The Fray’ which produce many slow songs also have a more symbolic approach towards their
album digipak. For the image on the front over of the album, they have used a light bulb which could link to the name of the album ‘How
To Save A Life’. The light bulb’s glow and light could represent a person’s life. As this type of image is symbolic, it makes the reader think
about what the meaning behind it could be.
Colours: The colours used are quite simple and dull. As they are not bright, this clearly concludes they are not a pop artist as pop artists
tend to use bright colours for their album artwork.
Typeface: The font used for both the album title and the band’s name is quite childlike – untypical of how a rock band would present
themselves. The font is also shown in a white colour to stand out against the dark background.
Back Cover:
Main Image: The image used for the back cover, in my opinion, is
also very different and unique as it uses an interesting image of
the band themselves. This is another aspect which is quite unusual
for rock bands to do yet it makes it more personal for the audience
as they now know who they are listening to. In the background,
you can see an old building and the photo seems to have some sort
of old effect added to it - making the photo appear yellow. This
links with the colours used on the front cover.
Track listing: The way they have track listed their songs is also
quite interesting. Instead of simply presenting them in a list, they
have all been presented in the sky of the photo. This way the songs
almost fit in within the image so they become part of the photo.
Inside Panel CD:
Colours: The inside panel CD shows similar colours of the ones
used on the front and back cover as the digipak has a particular
house style. The brown colour has also been seen on the front
cover in the background as well as on the photo on the back cover
(for example, the building). However, this time only one tone has
been used as opposed to several on the covers.
Typeface: The same font from both the covers has been used again
for the CD. The font is also shown in white to stand out. As well as
the album title and the band’s name, the track listing is also on the
CD. This is popular to do on some CDs however most just include
the album and the band’s name.