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1. Research in to the relevant
genre – Task Seven
BY WILL SMITH

2. Where Indie began..
 Indie is a type of music that originated from the United Kingdom and
the United States in the 1980s.
 The characteristics of the Indie genre are artists that are signed to
independent record label.
 The term indie is an abbreviation of the word independent.

3. Conventions of Indie music videos
 Typically, indie music videos are generally far more surreal and have
deeper meanings behind what we visually see.
 They seem to dress very casual and almost ‘normal’ and in some ways it
could be seen as they don't take advantage of their fame but this is
something which fans would find more endearing.
 Usually they don't seem to require big budgets and they have an urban
feel to them and use there surrounds.
 When it comes to editing, a common theme that runs through out the
genre is having a filter. These filters are usually cooling, warming or
dropping the saturation because with a high saturation and bright
colours means it is probably more suited to the pop genre.

4. What links does it have to other genres?
 The indie genre is derived from the alternative rock genre. It then
branched out to sub genres such as; indie pop, garage rock, indie-folk
and post-punk.
 Some examples of indie artists are Bastille, The 1975, One republic, The
kooks, The Lumineers, The Arctic Monkeys and Imagine Dragons.
Many of these started in the indie scene but some artists such as The
Arctic Monkeys and The Script have become more mainstream and
more of the pop side of the indie culture.

5. Evaluation
I think by adopting the idea of ‘normal’ clothing is a key element to the indie genre
and I think I will definitely consider it for my costume ideas. Also using a filter
to lower the saturation is something that I will do as it is used in almost every
indie/alternative music video I've seen. Also using a natural setting and having
an urban feel to it is something to consider as using the studio would make it
become more pop.