digipack

1. Media digipack
deconstruction

2. The black keys- El Camino
Album cover
Colours: This is the first page in the digipack. The album cover has an orange
grade to make the cover look warmer. This has the effect where everything looks
more appealing to the eye. The main reason behind this is the fact that the car
called El Camino (name of the album)is a Spanish name and Spain Is a hot
country. The origin of the car was from ford Australia, Australia also being a very
hot country.
Layout: The shot type is a long shot of the car so that you can see the whole vehicle
as well as environment that it is in. The car in this album cover is framed so that the
Car is center frame, So there is the same amount of area either side of the car for
example the area above the car is the same size as the area that is shown
underneath the car.
Genre: as far as the genre is concerned the album cover doesn’t portray blues rock
or any conventions and doesn’t have any relation to the music at all. Unlike other
albums that might have a song that is called the same name as their album.
Branding the artist: This album cover brands the artist as a band that doesn’t care
much for conventions and just do what they want becuase they find it funny for
example.

3. Inside the digipack
This is the back of the album as you can see it has the same colour
as the first one has used, the layout is the same and as is the genre
and branding the artist and as you can see under this text the inside
of the digipack is the exact same apart from there is no text, just
more pictures of an cars.

4. Inside the digipack
Another thing that the digipack photos
have done in relation to the layout and
colour, is the time of day that the
photos where taken. All the shadows
are the same so that there is continuity
between the photos. Each picture od
the cars would have been taken mid day
when the sun is at its highest point in
the sky.

5. Gorillaz- Gorillaz
Colour: The colours used in this are interesting as the car that is on the front of
this page is a camouflaged green which should normally be used to make
something hidden. But this car is deliberately on a white background so it stands
out. As does the red writing of the the band and album name. Because of this
reason the album cover will stand out and catch peoples attention, as from a
distance you cant tell what is on the front of the album because the main part of
it is camouflaged. It will entice people to have a look.
Layout: the position of the car is central so the car is surrounded by white which
again will make this album cover stand out. The car is also positioned as though
it is about to drive past so that we can see most of the car and people inside of it
from the front.
Genre: The album covers doesn’t follow certain genre conventions for example
electronica album covers are genuinely bright and colourful which this is not. It
does however follow the alternative hip hop genre with the art work that is used
for this cover.
Branding the artist: This album cover represents how interesting the band
members are. This is because they don’t show there faces so it brands the artists
as people to be curious off.

6. Inside the digipack
Inside the digipack is something a bit different than the album cover colour
wise. As you can see from the picture the main bulk of the digipack is the
random pictures. Some of the pictures represent song names but most of
them are just artwork of the cartoon band members. This pictures follow
more the electronica conventions with the bright and colourful colours used.
The picture on the left is writing about the album production and people
who helped to make the CD. This is a normal digipack convention to have.

7. Back of the album
The back of the cd follows the more genre conventions of alternative
hip hop with the persons graffiti. It also follow the electronica colour
conventions. The album also has all the track names on it as does a lot
of bands albums showing that this album follows typical album
conventions. The back of the album also has promotion on it too their
website for example.

8. The Vintage Caravan- Voyage
Colour: The album cover demonstrates the genre that this band is. This is
done by the image being so crazy and imaginative that has been made
with bright colourful colours which makes the image that more clear on
the image that the band are going for.
Layout: the layout of this album cover is really straight forward in the fact
that this is an image that has been created to represent something that
someone might be thinking when under the influence of drugs.
Genre: This album cover is really colourful which conforms with
conventions of their genre which is psychedelic rock. This is because
psychedelic rock is part of the psychedelic culture where they take mind
altering drugs, listen to music and art such as artwork such as this album
cover that the artist has done to replicate this.
Branding the artist: This album artwork has really branded the artists in the
psychedelic culture. This culture take mid altering drugs, listen to music
and make a artwork that have a certain look, sound and feel to them

9. Inside the digipack
The digipack is a common digipack in the fact that it has the lyrics to all
their songs in the album. A lot of bands digipack do this so this album is
conforming to digipack conventions. This is the inside of the digipack on
the left which demonstrates points made in for the album cover. For
example the song expand your mind is about taking a drug which makes
you “trip”. This digipack also conforms to conventions as it has a picture
of the band members which is another common
thing to have in a digipack. The picture
To the right is also another typical convention
as it is thanking people and has the names of
people who helped make the album like the
band members and the artist for example.

10. Inside the CD case and the back of the CD
The song on the right hand side of the cd is another example of a
song that talks about drugs yet again conforming to the genre
conventions. The Cd artwork does the same as does the back of the
album.