Mumford and Sons are an indie folk/rock band from the UK. This album cover features the band standing in a white shop window, surrounded by other shops to create a border. The simple white theme throughout the digipak is meant to portray the band's raw and natural sound. Images of the band in windows on the inside pages continue this theme of looking or being observed. The mostly black disc contrasts with the white background to stand out while retaining the classy overall design.

2. MUMFORD AND SONS

3. COVER
Mumford and Sons are an Indie Folk/ Rock
band.
In this this digipak cover the band are stood in
a shop window. It is a longshot at eye level.
The edges of the others shops encroach into
the frame, as does the road and this creates a
natural border. The shop they are in is
completely white and the pavement in front is
pale. White can connote innocence but I
believe in this example it is more to portray
the purity of the band and their music- it is
natural and raw (using only physical
instruments and no electronic sounds).
The serif font has an air of class. It’s vintage
look gained from the posh curves and flicks
feels traditional and complies with the
expectations of Folk music.
The shop window implements the notion of looking,
with the band on the inside they are looking out to
the world. On the other hand it could suggest that
they are objects, there to be observed and judged
by shoppers/ consumers- reflecting the ruthless
nature of contemporary consumerism. The barrier
of the window between the camera and the band
limits the connection the audience can make to the
band. It could be making a comment on how
modern artists separate themselves from the fans
that allowed them to be where they are.
They are stood with the instruments- these props
are important to conveying the authenticity of the
band and their ability to play, emphasising their
talent and also conforming to the conventions of
Indie and Folk music.

4. INSIDE
Inside this digipak is a simple
and plain theme, fitting with
the white colour of the shop
from the cover (this creates a
consistent theme throughout
the digipak and helps it to
blend/ flow. The first slide is
blank with a small design
placed in the centre. It looks
like something from the
renaissance with its decorative
style. It infers more things
about the band’s perhaps more
upper class audience which
breaks the working class
connotations of the Indie and
Folk genres they belong to.
The middle slide features a similar building to the one on the cover. It is probable this is the same one but around the back
judging by the colours of the sandwiching houses. Here, each of the four members occupy their own windows. The
positions bring a neat, appealing symmetry to the picture, splitting it into quarters. It shows each member is equal and just
as important as the other.

5. DISC
The disc which sits on a blank
white background is mainly
black meaning it completely
contrasts and stands out.
Consequently the disc seems to
be it’s own individual product-
sometimes the discs in digipaks
are made to blend with the
rest, being the same colour and
having artwork/ images that
span across the background
slide onto the disc. While it
does stand out it, doesn’t look
out of place and certainly isn’t
loud. The black and gold colour
scheme retains the class of the
product as a whole.
The text on the disc is in the same font
as the front and has the band name and
album title, adhering to the theme. Both
are in large print to make it easily visible
as they are the important details of the
CD. “Mumford & Sons” is slightly bigger
and underlined compared to album
name showing they are important and
the main thing we need to be aware of.
The small design on it is also similar to
that on the opposing third. Underneath
are the labels/ production companies
giving the rightful credit but these are
only small to keep the minimalist style
and not take anything away from the
overall impression. Around the edge is
the small print- its main purpose is of
course for legal reasons but from afar
where the text is difficult to interpret it
looks instead like a gold border.

6. BACK
The rear, unsurprisingly, follows the
theme. The image that fills the side
is another window belonging to a
chalk white house. This is different
to the other two in that it’s a closer
shot and doesn’t have any people in
it. The song titles are written in the
familiar serif font and are centred to
the middle, reading across (rather
than listed on a separate line each
and aligned to the left like many
are).
The barcode is in the top corner- it is
out of the way because it adds
nothing to the promotion of the
product but is essential to actually
sell the product.
The inclusion of windows here
and on the rest of the digipak
refer to the notion of looking.
This product has little writing
and is more based on imagery.
This picture also includes the
title bars which have identical
contents: serial number, band
and album name and some
smaller symbols. However it has
been flipped so the title bar at
the front side (where the case
opens) reads top to bottom and
the back vice versa.