The front cover of Ariana Grande's "My Everything" album uses revealing clothing of the artist per Laura Mulvey's male gaze theory, a common convention for pop music albums. The title is written in a girly, handwritten font suited to her young female audience. Grande's signature half-up, half-down hairstyle and use of her branded font create a recognizable style. The cover hints at mystery through the artist not making direct eye contact and only partly showing her face. The CD cover continues this theme of mystery with Grande winking but her face partly shadowed, contrasting with the direct address of the front but still suggesting intrigue. Common house style elements like the use of black, white,

1. Ariana Grande Digipak Analysis
By Sam Fairhead

2. Front Cover
The artist is wearing revealing
clothing – Laura Mulvey male gaze
theory, this is usually a convention
used on the cover of a pop music
album
Italic writing of ’My Everything’ is
the sunshine in my soul font. This
has a girly element to it which can
be linked to her target audience –
young and teenage girls. Also is a
handwriting effect which suggests
that Ariana has written it herself
and this album is personal to her.
Artists name is in the
Kurining font – signature
style – brand identity and
house style – can be seen in
a lot of her other albums
Artist is not making direct
address – not a usual
convention of a pop music
album. Head tilting away and
only showing part of her face –
concept of mystery which may
engage the audience as they
may be intrigued
Artists hair is half up half
down. This is the artists
signature hair style and is
seen in a lot of her other
music videos – brand
identity – recognizable to
audience – USP

3. THE CDName of the artist is again
written in Kurining font, iconic
to her brand identity.
Shows Ariana winking at the
camera. This connotes
mystery – which links in with
the front cover which also
connotes mystery
Close up on the CD uses direct
address. This contrasts with the
front cover. However, this direct
address is interrupted by the
shadows across the artist’s face.
This again suggests mystery,
which is the theme on the front
cover.
The use of black and white is also
used on the front cover - sense of
house style. Also emphasises
simplicity of the digipak and
creates a classic style which links in
to her music style and songs on the
album. The purple is also used on
the back cover, which again has a
sense of house style.

4. BACK COVER
Back cover does not include
any images of the artist, which
may suggest the simplicity of
the overall album and theme of
the digipak.
The colour purple used is also
used on the CD which creates a
sense of house style. The black
and white writing over the
purple contrasts well against
the purple, and again, this is
used throughout the rest of
the digipak.
Common conventions denoted
on back cover – such as the song
titles underneath each other set
out clearly. The song titles are in
the same font as Ariana's name
on the front – house style –
easily recognisable
Bottom left – information of the
artists record label is denoted
(common convention of a
digipak)
Bottom right – barcode
(common convention of a
digipak)

5. Website
The website
promotes her most
recent album,
rather than
anything else such
as merchandise
etc. This may mean
that more people
will buy her album
as it is the first
thing they see
when they go on
to her website –
benefiting her and
her record label.
Font used for artists name, is, again, the same font
that was used on the digipak – house style.
Colours used are
black, white and
purple which are
the exact same
colours used on
the artists album.
– house style
The website includes all
social media
networking sites such as
Twitter and Instagram,
which Ariana uses. This
makes it easy for fans to
interact with the artists
and keep up with the
latest updates of her
music and what she is
doing.