Research is vital to the marketing function and is conducted on a wide variety of topics, both internally and externally. Market-based accounting research analyzes corporate financial reporting, valuations, and how investors use accounting information. Auditing and accountability research examines both private and public sector auditing as well as regulations and methodologies. Production and operations research has significant cost and process implications when implemented and is highly focused on specific problems. Key areas of research in decision making include operations planning, demand forecasting, process planning, project management, logistics, and quality assurance.

1. RESEARCH APPLICATION IN
BUSINESS DECISION

2. MARKETING FUNCTION’S
• It is one area of business where research is the lifeline
• It is carried out on a vast array of topic
• It is also conducted both in house by the organization and
outsourced to external agencies

3. • Market based accounting research :
Analysis of corporate financial reporting behaviour , accounting based
valuations, evaluation and usage of accounting information by investors
and evaluation of management compensation schemes are all taken
into consideration under this type of research

4. • Auditing and accountability :
This includes both private and public sector auditing studies ,
analysis of audit regulations , analysis of different audit
methodologies , governance and accountability of audit
committees

5. PRODUCTION AND OPERATION MANAGEMENT
• This area of management is one in which quantifiable
implementation of the research results takes on huge cost and
process implications
• The research in this area is highly focused and problem specific

6. DECISION AREAS IN WHICH RESEARCH STUDIES ARE
CARRIED OUT ARE ??
• Operation planning : these include product/ service design and
development , resource allocation and capacity planning
• Demand forecasting and decision analysis
• Process planning : Production scheduling and material
requirement management , work design planning and monitoring

7. • Project management and maintenance management studies
• Logistics and supply chain and inventory management analysis
• Quality estimation and assurance studies : These include TQM and
quality certification analysis

8. THANK YOU