In this ppt i have a detailed information on Objectives of Business Research
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2. The purpose of research is to discover answers
to questions through the application of
scientific procedure. The main aim of research
is to find out the truth which is hidden and
which has not been discovered as yet
3. OBJECTIVES OF BUSINESS RESERARCH(1)
Promote better decision making - by enough
analysis
Research is the basis of innovation
Research identifies the problem areas
Research helps in forecasting
Research helps in formulation of policies and
strategies
Research helps in development of new products
or modifying existing products
4. OBJECTIVES OF BUSINESS RESERARCH(2)
It helps in understanding the competitive
environment
It helps on optimal utilization of resources
It helps in identifying the marketing
opportunities and constraints
It helps in formulating marketing plan
To portray accurately the characteristics of a
particular individual, situation or a group
5. Reference
• Kothari, C. R. (2004). Research methodology:
Methods and techniques. New Age
International.