ETOP is a technique of strategic analysis and choice which is helpful for the organizations to sustain in competitive environment. Gluck has developed ETOP technique which involves to divide the environment into different sectors and then analyze the impact of each sector on the organization. Therefore, the strategist can draw a clear picture of different factors providing favorable impact on the organization. ETOP helps the strategist to prepares profile of the environment by scanning the environment with its threats and opportunities and then formulate the strategy. ETOP helps organization to identify O-T It consolidates and strengthens organization’s position It provides the information to the strategist regarding which sectors have favourable impact on the organization. It helps organizations to know where it stand with respect to its environment. It helps in formulating appropriate strategy. It helps in formulating SWOT analysis To prepare ETOP it is important to divide the entire organization into different sectors. Analysing the impact of each sector on the organization. Subdividing each environmental sector into sub factor. Impact of each sub factor on organization in the form of a statement. ETOP analysis provides information about environment threats & opportunities & their impact on strategic opportunities for the company. The profile contains mainly 3 issues, they are-Forecasting, Verbal - Written information & Management Information System (MIS)