The questionnaire responses showed that the target audience for an indie rock magazine would likely be 16-21 year old males who enjoy indie rock music. They prefer posters as free gifts, attend gigs frequently, download music online, and want to see interviews and reviews in the magazine. Colors like red, black, blue and brown are most associated with indie rock. The conclusions indicate focusing the magazine on the 16-18 age range as an untapped market, as older groups are less likely to buy magazines.

1. Target Audience Research
What is your gender?
Gender
Male
Female
I have conducted a questionnaire that has been given to my possible
audience/readers, I varied the amount of males and females that I
asked, but most likely the audience would probably be a male
dominated audience for my magazine.

2. Target Audience Research
How old are you?
14
12
10
8
16-18
6
19-21
4
22-25
2
0
Age
The variety of people that I have asked to fill in my questionnaire are
mostly between the age range of 16-21 and mostly they are teenagers
aged from 16-18. I have done this because a market for indie rock
magazines for this age range is not very common therefore I have
chosen to try and make my target audience within that age range.

3. Target Audience Research
How often do you buy music magazines?
14
12
10
Every Week
8
Monthly
6
Once a year
4
Never
2
0
Frequency of publication
The people that I have given the questionnaire to never buy
magazines, and then the second highest is that 4 people buy music
magazines. I would try and make those people who do not buy
magazine to buy my magazine because it is something new and
interesting that would suit their taste.

4. Target Audience Research
What’s your favourite colour?
Favourite Colour
Blue
Green
Gray
Black
Red
Yellow
Orange
Pink
I have also asked them what their favourite colour are to distinguish
certain colours that would attract my target audience’s attention.
From this census the most common colour that they have said are
green, red and blue. I will consider these colours while choosing my
colour scheme for my work.

5. Target Audience Research
How many magazines do you buy in a year?
16
14
12
10
8
6
4
2
0
0-5
6-11
12+
Magazines in a year
The people that I have conducted the questionnaire with all buy
magazines per year to see how much magazine they read. To work
how the frequency of my publication.

6. Target Audience Research
What type of magazines do you read
regularly?
Q Magazine
Kerrang Magazine
Mojo Magazine
NME Magazine
Other
None
By asking this question, I can see which magazines I am competing
with and so that I am able to make a better magazine than the
magazines they already buy.

7. Target Audience Research
Relevance of the colour scheme on a front
cover (1= Very relevant 5=Irrelevant)
Relevance of the colour scheme from 1-5
5
4
Relevance of the
colour scheme
from 1-5
3
2
1
0
5
10
My future audience has stated that the colour scheme is quite
relevant therefore I will chose my colour scheme well to try and
appeal it to my audience.

8. Target Audience Research
What do you recognise first when you
first look at a magazine?
Mast head
Main image
Cover lines
Free Gift
Other
Main image seems to be very important in my reader’s opinion as it is
the first thing that will attract them to buy magazines, therefore I will
use a good quality main image with good lighting and attitude that
depicts the artist’s personality.

9. Target Audience Research
What free gift would you prefer?
14
12
10
8
6
4
2
0
Download
CD
Poster
Vouchers
They would prefer a poster as something that is free on the
magazine, from the census I will use a poster for my freebie on my
magazine.

10. Target Audience Research
How often do you go to gigs or music
festivals in a year?
Never
1-5
6 - 10
11+
They are also more likely to go on gigs therefore I will use gigs as one
of my regular articles on my music magazine.

11. Target Audience Research
How much would you pay for a music
magazine?
16
14
12
10
8
6
4
2
0
£1.50-£2
£2.50-£3
£3-50-£4
£4.50-£5
I will range my magazine’s price close to the price that they have
chosen from my questionnaire.

12. Target Audience Research
What are your methods of buying songs
and albums?
20
15
10
5
0
Downloading from
the internet
Buying CDs from
shops
They also download songs from the internet more often than buying
them from the shop therefore I could give them free music downloads
as a freebie; they might also buy music magazines from the internet
via subscriptions and handheld devices eg. Tablet, kindle or mobile.

13. Target Audience Research
Colours associated with Indie rock
Beige
Brown
Cream
Blue
White
Red
Black
Purple
Orange
Green
Yellow
The colours that they have chosen that are more associated with indie
rock are red, black, brown and blue therefore I will base my colours
scheme from this outcome to try and attract my audience because
they are colours that they like and would prefer to be on a magazine.

14. Target Audience Research
How do you listen to music?
10
8
6
4
2
0
They are more likely to listen to music through iPhones, iPod and
through Youtube.

15. Target Audience Research
What do you like to see in a music
magazine?
Interviews
Gig Reviews
Band Reviews
News about music
and Indie rock
Free Poster
They are also prefer to see interviews and the freebies in a magazine
therefore I will make sure to pay more attention on those aspects on
my magazine.

16. Target Audience Research
Conclusions
Concluding this audience research I have covered most of my
audience age range from 16-21 yrs old and I haven’t covered the 2225 audience. This is because I have chosen to decrease my age range
as it shows that people from the age range of 16-21 are more unlikely
to buy magazine however this also shows an open market from them.
The results are quite biased as it shows that many people that have
stated their age range are in the range of 16-18 yrs old.