Dan Watt conducted a survey of 9 people to understand his target audience for a new snowboarding product. The responses showed that the target audience was both male and female, mostly between the ages of 10-17 and 18-24. Most of those surveyed already had an interest in snowboarding and would go snowboarding themselves. A majority also said they would purchase a snowboard, and most were interested in the music and visual effects of any commercial for the product.

1. Dan Watt
For my primary research I created a survey to find out who my target audience are and what their
needs are from my product. I sent out the survey to 9 people and received all 9 responses.
For the first question I asked the audience is which gender they belonged too. This was to see if my
target audience demographic was either a majority more male or female, or just a mix between both
genders. From the responses I concluded my target audience was both genders, as 3 males
responded to the question and 6 females did making my product not gender specific.
I next asked the audience what their ages were, to see if my target audience had a certain age
demographic. From the results I found out the majority of people belonged to either the 10-17 or 18-
24 age groups. This means my target audience are teenagers and young adults.

2. Dan Watt
I next asked the audience if they already had an interest in snowboarding, with 9 responses stating
yes and 1 stating no. I asked them this, as if they already had an interesting in snowboarding then I
believe it is safe to assume that my commercial would appeal to them.
I next ask the audience if they would go snowboarding themselves, I received another 8 yes’s and 1
no. This shows that my product would appeal to them if they wanted to snowboard.

3. Dan Watt
I asked them if they would purchase a snowboard for themselves, as the majority answered yes then
it shows at least 7 people out of my target audience may purchase my product after seeing my
commercial.
I asked the audience this question so I can meet their needs in my commercial, the majority picked
between the music in my advert and the visual effects. From this I know which aspects of my advert I
should give more attention too.