Ed Brill is one of the voices of IBM and the Lotus brand. His personal blog http://www.edbrill.com is very well known in the Enterprise 2.0 and Notes world. Ed will join us by video conference and will speak about his personal experiences and career at IBM as a Corporate blogger. His speech and the discussion afterwards will be in English.
Contains experiences, results, and recommendations for social media success.
I was approached to speak to a group of product managers by a leading CPG manufacturer who's been avoiding re-examining its perception of online marketing. They seemed extremely focused on print, outdoor, and broadcast. This presentation spoke to some very important points about social media integration.
A presentation on starting up and/or running your business in the lean times. Tips on personal branding, education, modeling, marketing and technology tools to help you stay under budget.
I was approached to speak to a group of product managers by a leading CPG manufacturer who's been avoiding re-examining its perception of online marketing. They seemed extremely focused on print, outdoor, and broadcast. This presentation spoke to some very important points about social media integration.
A presentation on starting up and/or running your business in the lean times. Tips on personal branding, education, modeling, marketing and technology tools to help you stay under budget.
Larry Kim — The Top 10 Facebook Advertising Hacks of 2020Semrush
These slides were presented at the SEMrush webinar "The Top 10 Facebook Advertising Hacks of 2020". Video replay and transcript are available at https://www.semrush.com/webinars/the-top-10-facebook-advertisement-hacks-of-2020/
If you are a small business owner, it can be confusing to know how to represent yourself on social web sites such as Twitter, Facebook or LinkedIn. Do you present yourself as an individual, as a company, or some sort of combination?
Redundant, seeking a career change or wish to find greater meaning to work?
There is only one way to secure your future and that is to find your Life's Work.
Shannon Register, Broker/Owner of Register Real Estate Advisors in SPring Texas and the host of "Houston Real Estate Radio" on AM700 KSEV, presents about blogging to the NAR Tech Edge event in Houston and Las Vegas. http://rrea.com
http://rrea.us/nar
20110927 Modern Communication Chamber ExpoApril Finnen
Modern Communication: Professional Writing for Your Business, and Why it Matters, presented by April Finnen, Frederick Chamber EXPO, September 27, 2011
The Mobile Device as a Primary Productivity Tool for the EnterpriseEd Brill
The Mobile Device as a Primary Productivity Tool for the Enterprise -- Presented by Alistair Rennie, IBM Lotus General Manager, at IBM's Mobility Day, June 16, 2010
Successful Social Networking for Business CollaborationEd Brill
From the Bowling Green State University 3rd Conference on Students Global Competitiveness -- Presentation on how social networking can be used for collaboration in business
Why Blogs and Social Media are Effective Marketing ToolsMiriam Schwab
Companies today really need to consider adding social media and blogging to their marketing strategies. This presentation makes the case for why, and is particularly useful if you want to try to convince your boss to take your company's marketing strategy into the 21st century.
Why Blogs and Social Media are Effective Marketing ToolsMiriam Schwab
Companies today really need to consider adding social media and blogging to their marketing strategies. This presentation makes the case for why, and is particularly useful if you want to try to convince your boss to take your company's marketing strategy into the 21st century.
Larry Kim — The Top 10 Facebook Advertising Hacks of 2020Semrush
These slides were presented at the SEMrush webinar "The Top 10 Facebook Advertising Hacks of 2020". Video replay and transcript are available at https://www.semrush.com/webinars/the-top-10-facebook-advertisement-hacks-of-2020/
If you are a small business owner, it can be confusing to know how to represent yourself on social web sites such as Twitter, Facebook or LinkedIn. Do you present yourself as an individual, as a company, or some sort of combination?
Redundant, seeking a career change or wish to find greater meaning to work?
There is only one way to secure your future and that is to find your Life's Work.
Shannon Register, Broker/Owner of Register Real Estate Advisors in SPring Texas and the host of "Houston Real Estate Radio" on AM700 KSEV, presents about blogging to the NAR Tech Edge event in Houston and Las Vegas. http://rrea.com
http://rrea.us/nar
20110927 Modern Communication Chamber ExpoApril Finnen
Modern Communication: Professional Writing for Your Business, and Why it Matters, presented by April Finnen, Frederick Chamber EXPO, September 27, 2011
The Mobile Device as a Primary Productivity Tool for the EnterpriseEd Brill
The Mobile Device as a Primary Productivity Tool for the Enterprise -- Presented by Alistair Rennie, IBM Lotus General Manager, at IBM's Mobility Day, June 16, 2010
Successful Social Networking for Business CollaborationEd Brill
From the Bowling Green State University 3rd Conference on Students Global Competitiveness -- Presentation on how social networking can be used for collaboration in business
Why Blogs and Social Media are Effective Marketing ToolsMiriam Schwab
Companies today really need to consider adding social media and blogging to their marketing strategies. This presentation makes the case for why, and is particularly useful if you want to try to convince your boss to take your company's marketing strategy into the 21st century.
Why Blogs and Social Media are Effective Marketing ToolsMiriam Schwab
Companies today really need to consider adding social media and blogging to their marketing strategies. This presentation makes the case for why, and is particularly useful if you want to try to convince your boss to take your company's marketing strategy into the 21st century.
How to Use Social Media To Attract More Customers - HubSpotHubSpot
Businesses now have the power to leverage the Internet -- search engines, blogs, social media -- to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It's realizing that people like doing business with people they like and love doing business with people they trust.
This presentation covers:
* How to use social media to connect with customers online
* Creating content to attract more customers to your business
* Tools to help you manage and measure your social media efforts
Alan Weinkrantz believes that the discipline and principles of PR can drive successful social media programs. In his presentation, Weinkrantz, a Public Relations and Social Media Consultant, illustrates how he ties PR and Blogging strategies that recently earned him a sequence of coverage in "Telephony Magazine," "The Wall Street Journal," an appearance on Good Morning America and an interview on NPR's "Marketplace" show.
Social Media for Internal Company Communications by @JoeySheppEarthsite
Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this presentation you will learn how Social Media is being applied in the workplace. Get up to date with the latest social media trends and best practices. See case studies of how corporate programs are leveraging social media for employee engagement, work team collaboration, and remote training. You’ll walk away with concrete implementation steps and best-of-class software recommendations. Presentation by JoeyShepp.com, New Media Maven and CEO of Earthsite.net
From Tweeting to Facebook - enough hype! Rohit Bhargava, SVP Digital Strategy and Marketing for Ogilvy PR Worldwide and author of Personality not included, presents on how to USE personality to power up your brand.
Despite what you may have heard, blogs won’t save your business, people don’t ignore marketing, and the answer isn’t to give up control. There is a lot of marketing advice out there today, but not all of it is wise. Rohit shares some unexpected lessons on building a successful brand in the social media era based on his career helping over 100 organizations, large and small, to do exactly that.
Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.
IBM Collaboration Solutions - product portfolio update - spring 2017Ed Brill
Review of IBM Collaboration Solutions strategy, product/service deliverables in 2016, plans for 2017 across IBM Verse, IBM Connections, IBM Notes/Domino, IBM Connections Cloud, IBM Watson Workspace/Work Services, and more.
IBM Connect 2017: Refresh and Extend IBM Domino ApplicationsEd Brill
This session covered new capabilities such as additional REST APIs coming in future feature packs of IBM Domino; IBM's partnership with Panagenda ApplicationInsights; and partners such as Darwino, We4IT's Aveedo, and Sapho that provide tools to modernize corporate and situational applications.
IBM Collaboration Solutions cognitive and roadmap update - September 2016Ed Brill
A strategic-level view of cognitive solutions and collaboration helping redefine everyday work; then an examination and an update on the Collaboration Solutions portfolio from IBM.
IBM Social Business Journey and IBM Verse / cloud collaboration #MWLUG2015Ed Brill
IBM's transformation into a social business has produced real business outcomes and benefits for our clients. This presentation focuses on the #socbiz results and explores the why and how of IBM moving its own email and social collaboration to the cloud.
Social Business Transformation at IBM - From Social Connections 2015 in BostonEd Brill
IBM is on a journey to becoming the preeminent social business... focused on outcomes. Social collaboration has provided improvements in innovation, agility, efficiency, employee engagement, and client results throughout IBM. This presentation, delivered by Ed Brill - Vice President, social cloud deployment and adoption - covers IBM's current outcomes and its plan in 2015 to deploy social collaboration in the cloud, including the new IBM Verse reimagined email solution.
IBM ConnectED 2015: IBM's Social Business TransformationEd Brill
IBM pioneered the concept of social business - an organization whose culture of participation and systems of engagement encourage groups of people to drive specific business outcomes. In this presentation, IBM Vice President Ed Brill describes the organization's progress on its social business journey. Real examples of how IBMers are driving innovation, speed,agility, client satisfaction, and employee engagement through the use of IBM Connections and other social tools are included, along with discussion of how to measure the business outcomes from internal social.
IBM Impact 2014 - Overview and strategy to transforming your mobile enterpriseEd Brill
IBM point of view on the mobile enterprise opportunity in eight key industries, including banking, government, healthcare, insurance, automotive, and retail.
Build a MobileFirst Agenda - IBM Mobile EnterpriseEd Brill
IBM Mobile Enterprise keynote from October/November 2013. Review of trends in enterprise mobility, IBM's "The upwardly mobile enterprise" study, and how to build your mobile enterprise agenda.
Ibm Institute for Business Value: Mobile Enterprise Study "The 'Upwardly Mobi...Ed Brill
The upwardly mobile enterprise: a new study from the IBM Institute for Business Value (IBV)
Learn how leading enterprises rise to the top, including ROI, analytics, integration, and security.
Ibm mobile first overview keynote in spanish español june 2013Ed Brill
IBM MobileFirst - en español - una visión general de empresa movilidad. IBM productos Worklight, Endpoint Manager, Tealeaf CX Mobile, Appscan, Rational Test Workbench, y más.
IBM Connect 2013: Messaging and Collaboration RoadmapEd Brill
From IBM Connect 2013: Ed Brill's Messaging and Collaboration Roadmap and Strategy presentation. Covers IBM Notes/Domino 9.0 Social Edition, SmartCloud Notes, IBM Docs, and more.
IBM Messaging and Collaboration Roadmap - Notes and Domino update - December ...Ed Brill
An update on IBM's Messaging and Collaboration software solutions, including IBM Notes and Domino 9.0 Social Edition and other updates and innovations.
AusLUG - Australian Lotus User Group - "Social Business at Work" by Ed BrillEd Brill
Ed Brill's keynote presentation at the Australian Lotus User Group, 29/30 August 2011 in Sydney. Covers high level themes of social business, Lotus Notes/Domino 8.5.3, and future directions for Lotus Notes/Domino.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
When stars align: studies in data quality, knowledge graphs, and machine lear...
re:publica 1 April09 "My career as a corporate blogger"
1. “My career as a
corporate blogger”
Ed Brill
Director, Product Management
IBM
2. IBM Software Group | Lotus software
Ed Brill
•Director of Product
Management, IBM Lotus Notes
•15 years at IBM Lotus
•20 years in IT industry
•Academic study in business/
marketing
•Loves travel, photography
•Never in my job description to
author a blog
•Not a celebrity
3. IBM Software Group | Lotus software
Overview of my blog – edbrill.com
Started in December, 2002
3,700+ blog entries...average of 1+ per day
40,000+ valid comments (with a near-flawless anti-spam filter)
Typical visits = 2,000 per business day
Typical pageviews = 2,500/day
Peak visits/pageviews = 10,000+
Estimated RSS traffic = 10,000+ subscribers
Sources:
– One-third each: Referrers / Direct traffic / Search engines
4. IBM Software Group | Lotus software
Visitor map -- edbrill.com
Majority reach in English-speaking countries, plus Germany and France
Japan = 10% of my product's market, <1% of blog visits
Lesson learned: Blogging can only be one source of input
5. IBM Software Group | Lotus software
Blogging motivators
Why I started blogging Why I still blog today
As an outlet for creative To share timely information
writing with my customers, partners,
industry, and IBM colleagues
To share information with my
– and counter bad information
customers
To aid in decision-making
– and counter bad information
To build relationships, To influence the marketplace
network, and connect with
To build and strengthen
people while working from a
relationships
home office
– but this is now also
Some ego
happening on Twitter,
Facebook, LinkedIn, etc.
No sense of pioneering, it just
happened To learn about the world
10. IBM Software Group | Lotus software
What has been the impact of blogging @ edbrill.com?
Business success:
– At the time I started blogging, Lotus Notes was in a challenging
period, both from a business and mind-share perspective
– Over the last four years, the Notes business has grown significantly
(>10% per year). Blogging is not at all the whole story, but it has
been been a contributor:
• Customer quote: “edbrill.com has helped decrease the distance between
IBM and me”
– My competitors have been forced to completely change their tactics
Personal success:
– My career at IBM has clearly benefitted
– However, for a while, I was typecast as the public face for my product
(though again, it was never my “job”)
– And many IBMers know me as a blogger first, despite my successful
career and other contributions to the business
17. IBM Software Group | Lotus software
Keys to social media success
Successful engagement cannot look/feel/read “corporate”
– Authentic voice
Interactivity is key
– Participate in the interaction
Regular updates required
Be an authoritative information source
Don't be afraid to admit mistakes publicly
Don't expect praise
– Humans are more apt to criticize than to compliment
– Accept and engage critics...to a point
Demonstrate responsiveness – reader impact
Link to others
Provide ways to contact offline
18. Thank You
ed_brill@us.ibm.com
www.edbrill.com
Twitter: @edbrill