3. #SO WHAT?
• Why should you care about this stuff?
4. #SO WHAT?
• Why should you care about this stuff?
• People spend more time on social media sites than any other online
activity
5. #SO WHAT?
• Why should you care about this stuff?
• People spend more time on social media sites than any other online
activity
• Your potential employers and clients care about it
6. #SO WHAT?
• Why should you care about this stuff?
• People spend more time on social media sites than any other online
activity
• Your potential employers and clients care about it
• You will get GOOGLED
7. #SO WHAT?
• Why should you care about this stuff?
• People spend more time on social media sites than any other online
activity
• Your potential employers and clients care about it
• You will get GOOGLED
• again and again and again
9. #YOU ARE A BRAND
• When looking for a job, you’re ultimately showcasing and selling
your own brand = you!
10. #YOU ARE A BRAND
• When looking for a job, you’re ultimately showcasing and selling
your own brand = you!
• P1on1 is perfect place to test your portfolio
11. #YOU ARE A BRAND
• When looking for a job, you’re ultimately showcasing and selling
your own brand = you!
• P1on1 is perfect place to test your portfolio
• The print portfolio, and even website (and you MUST have a website)
isn’t all that defines your brand
12. #YOU ARE A BRAND
• When looking for a job, you’re ultimately showcasing and selling
your own brand = you!
• P1on1 is perfect place to test your portfolio
• The print portfolio, and even website (and you MUST have a website)
isn’t all that defines your brand
• It’s all about a cohesive, strong, individual brand personality
14. #BRAND DNA
• Who you are, your opinions, your point of view
15. #BRAND DNA
• Who you are, your opinions, your point of view
• Your tone of voice and personality
16. #BRAND DNA
• Who you are, your opinions, your point of view
• Your tone of voice and personality
• What makes you different from the other students here?
17. #BRAND DNA
• Who you are, your opinions, your point of view
• Your tone of voice and personality
• What makes you different from the other students here?
• Content creator vs. content aggregator
18. #BRAND DNA
• Who you are, your opinions, your point of view
• Your tone of voice and personality
• What makes you different from the other students here?
• Content creator vs. content aggregator
• Be unique and be known as a “thought leader”
20. #BECOMING A THOUGHT LEADER
• Nurture relationships, extend connections, find partners and
collaborators (networking)
21. #BECOMING A THOUGHT LEADER
• Nurture relationships, extend connections, find partners and
collaborators (networking)
• Have a point of view, don’t shy away
22. #BECOMING A THOUGHT LEADER
• Nurture relationships, extend connections, find partners and
collaborators (networking)
• Have a point of view, don’t shy away
• Know whats next – sign up for beta testing for technologies, read
nerdy blogs, watch and comment on webinars
23. #BECOMING A THOUGHT LEADER
• Nurture relationships, extend connections, find partners and
collaborators (networking)
• Have a point of view, don’t shy away
• Know whats next – sign up for beta testing for technologies, read
nerdy blogs, watch and comment on webinars
• Be active and pave the way
24. #BECOMING A THOUGHT LEADER
• Nurture relationships, extend connections, find partners and
collaborators (networking)
• Have a point of view, don’t shy away
• Know whats next – sign up for beta testing for technologies, read
nerdy blogs, watch and comment on webinars
• Be active and pave the way
• This all adds value to your brand
28. #YOUR ECOSYSTEM
BIZ CARDS ADDITIONAL
WORK
YOUR
PORTFOLIO
LEAVE WEBSITE CASE
BEHINDS STUDIES
BRANDED
EMAIL
YOU
29. #YOUR ECOSYSTEM
BIZ CARDS ADDITIONAL
WORK
YOUR
PORTFOLIO
LEAVE WEBSITE CASE
BEHINDS STUDIES
BRANDED
EMAIL
YOU
BLOGGING
THE
SOCIAL TWITTER
MEDIA
LINKEDIN
NETWORKING
FACEBOOK
30. #YOUR ECOSYSTEM
BIZ CARDS ADDITIONAL
WORK
YOUR
PORTFOLIO
LEAVE WEBSITE CASE
BEHINDS STUDIES
BRANDED
EMAIL
YOU
BLOGGING
BEHANCE
THE
ONLINE
SOCIAL TWITTER
PORTFOLIOS
MEDIA
LINKEDIN
DESIGN
RELATED NETWORKING
AIGA
FACEBOOK
33. #TWITTER
• Twitter = Micro blogging
• Industry people and firms/agencies etc are using it
34. #TWITTER
• Twitter = Micro blogging
• Industry people and firms/agencies etc are using it
• Follow them all, create categorized lists so that its easier to
respond/keep track
35. #TWITTER
• Twitter = Micro blogging
• Industry people and firms/agencies etc are using it
• Follow them all, create categorized lists so that its easier to
respond/keep track
• Start a dialog:
36. #TWITTER
• Twitter = Micro blogging
• Industry people and firms/agencies etc are using it
• Follow them all, create categorized lists so that its easier to
respond/keep track
• Start a dialog:
• Retweet (RT) interesting content
37. #TWITTER
• Twitter = Micro blogging
• Industry people and firms/agencies etc are using it
• Follow them all, create categorized lists so that its easier to
respond/keep track
• Start a dialog:
• Retweet (RT) interesting content
• Send out content from events using the appropriate hashtags (#)
38. #TWITTER
• Twitter = Micro blogging
• Industry people and firms/agencies etc are using it
• Follow them all, create categorized lists so that its easier to
respond/keep track
• Start a dialog:
• Retweet (RT) interesting content
• Send out content from events using the appropriate hashtags (#)
• Comment on other people’s tweets
39. #TWITTER
• Twitter = Micro blogging
• Industry people and firms/agencies etc are using it
• Follow them all, create categorized lists so that its easier to
respond/keep track
• Start a dialog:
• Retweet (RT) interesting content
• Send out content from events using the appropriate hashtags (#)
• Comment on other people’s tweets
• Have a point of view
41. #I WISH I DIDN’T TWEET THAT...
• Be professional, yet creative
42. #I WISH I DIDN’T TWEET THAT...
• Be professional, yet creative
• No industry gossip
43. #I WISH I DIDN’T TWEET THAT...
• Be professional, yet creative
• No industry gossip
• Don’t tweet about:
44. #I WISH I DIDN’T TWEET THAT...
• Be professional, yet creative
• No industry gossip
• Don’t tweet about:
• What you just ate (unless this is your POV)
45. #I WISH I DIDN’T TWEET THAT...
• Be professional, yet creative
• No industry gossip
• Don’t tweet about:
• What you just ate (unless this is your POV)
• How much you hate your current job
46. #I WISH I DIDN’T TWEET THAT...
• Be professional, yet creative
• No industry gossip
• Don’t tweet about:
• What you just ate (unless this is your POV)
• How much you hate your current job
• How much you’d like/need a new job
47. #I WISH I DIDN’T TWEET THAT...
• Be professional, yet creative
• No industry gossip
• Don’t tweet about:
• What you just ate (unless this is your POV)
• How much you hate your current job
• How much you’d like/need a new job
• etc, etc, etc
48. #I WISH I DIDN’T TWEET THAT...
• Be professional, yet creative
• No industry gossip
• Don’t tweet about:
• What you just ate (unless this is your POV)
• How much you hate your current job
• How much you’d like/need a new job
• etc, etc, etc
• (if you have to be cranky, be funny)
50. #FACEBOOK
• You will get friend requests from colleagues
51. #FACEBOOK
• You will get friend requests from colleagues
• Be consistent
52. #FACEBOOK
• You will get friend requests from colleagues
• Be consistent
• Have fun, but try to be professional too
53. #FACEBOOK
• You will get friend requests from colleagues
• Be consistent
• Have fun, but try to be professional too
• You can always de-tag yourself from that drunken pic
54. #FACEBOOK
• You will get friend requests from colleagues
• Be consistent
• Have fun, but try to be professional too
• You can always de-tag yourself from that drunken pic
• Show a bit more personality
55. #FACEBOOK
• You will get friend requests from colleagues
• Be consistent
• Have fun, but try to be professional too
• You can always de-tag yourself from that drunken pic
• Show a bit more personality
• Have a complete info tab on your profile – push to your portfolio,
you current company and other social media
58. #LINKEDIN
• LinkedIn has a formula
• You need to get your profile to 100%
59. #LINKEDIN
• LinkedIn has a formula
• You need to get your profile to 100%
• Have your portfolio, social media etc on there
60. #LINKEDIN
• LinkedIn has a formula
• You need to get your profile to 100%
• Have your portfolio, social media etc on there
• Detailed and smart descriptions for each positions, inlcude as many
related keywords as possible (search)
61. #LINKEDIN
• LinkedIn has a formula
• You need to get your profile to 100%
• Have your portfolio, social media etc on there
• Detailed and smart descriptions for each positions, inlcude as many
related keywords as possible (search)
• Edit/refine – this page is more important than your resume
62. #LINKEDIN
• LinkedIn has a formula
• You need to get your profile to 100%
• Have your portfolio, social media etc on there
• Detailed and smart descriptions for each positions, inlcude as many
related keywords as possible (search)
• Edit/refine – this page is more important than your resume
• Ask for recommendations
63. #LINKEDIN
• LinkedIn has a formula
• You need to get your profile to 100%
• Have your portfolio, social media etc on there
• Detailed and smart descriptions for each positions, inlcude as many
related keywords as possible (search)
• Edit/refine – this page is more important than your resume
• Ask for recommendations
• Be active on local groups and q+a
64. #LINKEDIN
• LinkedIn has a formula
• You need to get your profile to 100%
• Have your portfolio, social media etc on there
• Detailed and smart descriptions for each positions, inlcude as many
related keywords as possible (search)
• Edit/refine – this page is more important than your resume
• Ask for recommendations
• Be active on local groups and q+a
• Don’t try to LinkIn to strangers (thats just creepy)
79. #KEY TAKEAWAYS
• Social Media is your opportunity for networking
• You need to own and nurture the brand that you represent on all
online facets
• You need to know how these things work, because your clients will
rely on you for recommendations
• Relevancy is key
• Have a point of view
• Be yourself :)