The document discusses social media strategies and personal branding. It recommends complementing traditional PR with social media to elevate communications and get measurable results. Key aspects include studying competitors, becoming an internal expert, educating others, and tying social media efforts to business goals. Personal branding is also discussed, noting that anyone online has a personal brand and should determine what they want to communicate and ensure their profiles are up to date.
Alan Weinkrantz believes that the discipline and principles of PR can drive successful social media programs. In his presentation, Weinkrantz, a Public Relations and Social Media Consultant, illustrates how he ties PR and Blogging strategies that recently earned him a sequence of coverage in "Telephony Magazine," "The Wall Street Journal," an appearance on Good Morning America and an interview on NPR's "Marketplace" show.
Presentation to Optimist Club of San Antonio on personal branding, how I build my personal brand and the importance of making youth aware that if they are online, they are building a personal brand
This is part one of a two part class for Facebook for business. There is so much to using Facebook effectively for your business. This is a guide along with actually showing Facebook.com to my students.
"10 tips to build your personal brand in order to grow sales" by J. McDonaldTheFamily
As a founder, your product is an extension of what you are and what you believe in and so, the first sales tool you have is yourself.
Today almost every individual has a personal brand. Personal branding is a - digital or not - footprint in the sands of time and space crowd sourced by friends, colleagues, and bosse. The question is no longer IF you have a personal brand, but how to guide and cultivate the brand in the service of your startup.
Jason will give you tips and tricks to build and cultivate your personal brand in order to grow your sales.
Alan Weinkrantz believes that the discipline and principles of PR can drive successful social media programs. In his presentation, Weinkrantz, a Public Relations and Social Media Consultant, illustrates how he ties PR and Blogging strategies that recently earned him a sequence of coverage in "Telephony Magazine," "The Wall Street Journal," an appearance on Good Morning America and an interview on NPR's "Marketplace" show.
Presentation to Optimist Club of San Antonio on personal branding, how I build my personal brand and the importance of making youth aware that if they are online, they are building a personal brand
This is part one of a two part class for Facebook for business. There is so much to using Facebook effectively for your business. This is a guide along with actually showing Facebook.com to my students.
"10 tips to build your personal brand in order to grow sales" by J. McDonaldTheFamily
As a founder, your product is an extension of what you are and what you believe in and so, the first sales tool you have is yourself.
Today almost every individual has a personal brand. Personal branding is a - digital or not - footprint in the sands of time and space crowd sourced by friends, colleagues, and bosse. The question is no longer IF you have a personal brand, but how to guide and cultivate the brand in the service of your startup.
Jason will give you tips and tricks to build and cultivate your personal brand in order to grow your sales.
It's easy to read about social media tips & tricks, but if you don't understand the 'Why', the foundation, then the idea of success becomes a little foggy.
This is a presentation we use to introduce the elements of social media, from the history and sociology, to the how to and best business practices.
We hope you enjoy it, and if you do, please share it!
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Social Media Tips for Small Businesses Abogado Aly
If you have a small business, it's time to start utilizing social media. Social media is an outstanding tool for growth and revenue in your business, gaining more customers and their support.
Social media for small business. How to Increase Your Visibility in 21 daysCatherine Marsden MS, PMP
Social Media for Small Business provides an outline of why its harder to find customers today and how to use the 5 most popular social media channels: Facebook, YouTube, Twitter, LinkedIn and Pinterest
How To Effectively Engage Social Leads On TwitterLeadSift
Twitter is a channel that gives brands an opportunity to build meaningful one-on-one relations with their customers and clients. It's an opportunity for brands to engage and ultimately drive results that impact their business goals and objectives. Social Leads are actionable engagement opportunities that hundreds of brands are missing out on every single day. We've taken the time to put together a presentation that showcases how brands and organizations can effectively engage with social leads on Twitter.
Presented to the City of Clovis for the Tools for Business Success Series.
What is the biggest mistake businesses make on Facebook?
How to make social media work for you and create more sales.
How to find the time to promote your business online.
The hidden power of Social Media -- A presentation for Design ProfessionalsDan McCarthy
A presentation for a networking event hosted by Kitchen Views and New England Homes Magazine.
Introduction -- 00:46
Part 1: A look at changes on the Web -- 3:33
Part 2: How social media effects your marketing -- 12:25
Part 3: Using the Social Web to build your voice -- 19:42
Part 4: Today's web marketing for a design professional -- 22:04
Part 5: A case study of Social Media Marketing by a design professional -- 24:59
Part 6: Easy steps to get started -- 32:54
Conclusion: -- 43:00
Developing A Social Media Strategy - Puritan CleanersDane Gay
This presentation was given to the Northeast Fabricare Association in December of 2011 to a large group of dry cleaning company owners, vendors, and managers. The presentation summarized our successes in social media based on our specific social media strategy map, including our first big social media campaign - Free Pants Wednesday -that has become an annual community marketing campaign.
It's easy to read about social media tips & tricks, but if you don't understand the 'Why', the foundation, then the idea of success becomes a little foggy.
This is a presentation we use to introduce the elements of social media, from the history and sociology, to the how to and best business practices.
We hope you enjoy it, and if you do, please share it!
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Social Media Tips for Small Businesses Abogado Aly
If you have a small business, it's time to start utilizing social media. Social media is an outstanding tool for growth and revenue in your business, gaining more customers and their support.
Social media for small business. How to Increase Your Visibility in 21 daysCatherine Marsden MS, PMP
Social Media for Small Business provides an outline of why its harder to find customers today and how to use the 5 most popular social media channels: Facebook, YouTube, Twitter, LinkedIn and Pinterest
How To Effectively Engage Social Leads On TwitterLeadSift
Twitter is a channel that gives brands an opportunity to build meaningful one-on-one relations with their customers and clients. It's an opportunity for brands to engage and ultimately drive results that impact their business goals and objectives. Social Leads are actionable engagement opportunities that hundreds of brands are missing out on every single day. We've taken the time to put together a presentation that showcases how brands and organizations can effectively engage with social leads on Twitter.
Presented to the City of Clovis for the Tools for Business Success Series.
What is the biggest mistake businesses make on Facebook?
How to make social media work for you and create more sales.
How to find the time to promote your business online.
The hidden power of Social Media -- A presentation for Design ProfessionalsDan McCarthy
A presentation for a networking event hosted by Kitchen Views and New England Homes Magazine.
Introduction -- 00:46
Part 1: A look at changes on the Web -- 3:33
Part 2: How social media effects your marketing -- 12:25
Part 3: Using the Social Web to build your voice -- 19:42
Part 4: Today's web marketing for a design professional -- 22:04
Part 5: A case study of Social Media Marketing by a design professional -- 24:59
Part 6: Easy steps to get started -- 32:54
Conclusion: -- 43:00
Developing A Social Media Strategy - Puritan CleanersDane Gay
This presentation was given to the Northeast Fabricare Association in December of 2011 to a large group of dry cleaning company owners, vendors, and managers. The presentation summarized our successes in social media based on our specific social media strategy map, including our first big social media campaign - Free Pants Wednesday -that has become an annual community marketing campaign.
IABC / San Antonio Personal Branding April 28 09Alan Weinkrantz
Alan Weinkrantz discusses principles of personal branding and real world examples of how to personally brand yourself, how it will help your company and your career.
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
From the Vocus monthly webinar series: "Analyzing the Impact of Social Media:
From Twitter to Facebook".
Today, the barriers to communication are breaking down. Social media has removed the filters between your company and the public. As a public relations professional, you have to be prepared to control your message and your brand.
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
PR and Social Media Consultant, Alan Weinkrantz discusses principles of social media as it applies to musicians. As a drummer, and guitar player (in process), Weinkrantz illustrates his music social media strategy in producing content, working with his music teacher, and posting product reviews from Red Bone Guitar Boutique in San Antonio
Brand-ology:Tips and Tricks for Personal Branding Lauren Cooney
Tips and Tricks for building your personal brand; whether you're an individual, work for a company, or just trying to get your name out there, here are some tips and tricks used to be successful
Presentation to the heads of all Jewish organizations in San Antonio, Texas on my experience and insights of living and working in Israel's startup and innovation ecosystem from Nov 2014 to January 2016.
Above the Code: Principles of Startup Communications : Enterprise greece - Co...Alan Weinkrantz
Rackspace Brand Ambassador to Israel, Alan Weinkrantz, share insights through his "Above The Code" method, with a focus on Greece's startup and innovation economy. Many of these companies are involved the the semiconductor and micro-electronics industry.
Rackspace Brand Ambassador to Israel, Alan Weinkrantz, shares his insights from living and working in Israel and looking at how to connect San Antonio and Startup Nation.
Above The Code: 10 Principles of Startup CommunicationsAlan Weinkrantz
Presentation at Tel Aviv University - during TAU Innovation Conference - 10 principles of startup PR by Rackspace's Brand Ambassador to Israel, Alan Weinkrantz
Alan Weinkrantz, Rackspace’s Brand Ambassador to Israel, shares his insights on Israel’s startup and innovation economy at Café Commerce / San Antonio.
Weinkrantz has traveled to Israel more than 50 times in the last 20 years and has just returned from an initial four month engagement to introduce and promote the Rackspace Startups program. Israel is now the world’s second largest startup ecosystem after Silicon Valley and ranked. He returns to Israel April 4.
Weinkrantz is a contributing columnist to "The Times of Israel" and "Geektime," where he covers the narrative of the startup economy.
In this talk Weinkrantz will shares his insights, compelling facts, photography and his view of how and why Israel has become a startup and innovation economic power house that last year saw over $3 billion in startup exits.
SXSW 2015 - When New Businesses Launch at The Public LibraryAlan Weinkrantz
As a public center for learning, research and discovery, how can we advance and find new purposes and missions for the public library?
The San Antonio Public library embarked on a new initiative to create Cafe Commerce – a 10,000 square foot resource and learning center focused making entrepreneurship easier, and to strengthen the support infrastructure for small business owners. In collaboration with Accion Texas, the nation's largest microlender, Cafe Commerce was created and launch in June 2014.
Licensing content and programming from The Kaufman Foundation, as well as creating its own events and tapping into local mentors, Cafe Commerce became a center for new business creation and inspiration.
In this fireside chat, Alan Weinkrantz will interviewed Cafe Commerce President, Peter L. French, on lessons learned, best practices, and how other libraries can create similar resource centers focused on startup and entrepreneurial ecosystems in their community.
Tech PR / Startup Communications Advisor, Alan Weinkrantz, shares his insights and methods on how early stage startups can begin to employ pre-launch activities aimed at the media, bloggers and analysts.
Above The Code - Successful Startup Communications StrategiesAlan Weinkrantz
Sponsored by Rackspace Hosting's Startup Program, Tech PR and Startup Communications advisor, Alan Weinkrantz, shares his insights and 5 key ways to get your communications mojo on for 2015. Presentation given at the HAC - Accelerator in Herzliya, Israel on December 23, 2014
Above The Code - Successful Startup Communications Strategies for 2015Alan Weinkrantz
Tech PR / Startup Communications Advisor, Alan Weinkrantz shares insights on five simple ways to help you in your startup's PR / Communications plans for 2015
StoryStack- The Role of PR and Branded Journalism for Education - Focused sta...Alan Weinkrantz
Please view: http://www.kpcb.com/internet-trends and go to slide # 24 - 28 ... focused on the opportunities in the education space. This report just came out and is an annual study that is highly regarded. I am going to use some of in my presentation. Education is a wonderful thing and all, but it's also a huge, global market opportunity
StoryStack - The Role of Narrative and Story Telling in Your Startup. Alan Weinkrantz
You have your technology stack. But do you have your story stack? Learn about the five critical elements in building your StoryStack. Presented during New Orleans Entrepreneur Week - The Idea Village / New Orleans - March 26, 2014
Alan Weinkrantz shared his insights with students at The University of the Incarnate Word (San Antonio) on the concept of branded journalism, and how students should prepare themselves with their own body of work in advance of graduating.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
2. About
• PR guy for 25 years
• Social Media for the last 4 years
• Blogger with.... 4 blogs
• Journalist.... columnist “Express-News”
• Content producer
3. I eat my own dog food
• working directly clients
• working with Agencies
• I am my own client
• I’m on Twitter, FaceBook, LinkedIn, etc.
4. social
media
social
networking
Is this really “Social Media?”
social
computing
7. what do you do?
Who’s in
the room?
are you personally online?
does your company have
social web policies in place?
are you involved in the Social Web at work?
8. Two Parts to Discussion
• Social Web strategies from the mind’s
eye of a PR / blogger and content
producer
• Personal branding in your company and
in your career
9. Two Core Principles
• #1. Does not substitute traditional PR;
complements and becomes part of your
overall communications strategy
• #2. Must tie to messaging, strategy,
metrics, business goals, etc
• end result is that you should combine PR /
Social Web to elevate communications
strategies and get measurable results
10. The Social Web:
• how do your customers / partners /
stakeholders / media, etc “socialize” in
relation to your company on the Internet
11. The Social Web
• You no longer control the message
• You can participate, contribute and
advance the conversation
• Engage with stakeholders
12. But we have a web site...
• static content does not lend itself to the
social web
• your “publics” are going to the social
web with or without you
13. Temporarily...
• Forget the social web and ask...
• what are we trying to achieve?
• how are our stakeholders changing the
way they communicate and interface
with our company?
• how can the social web potentially
grow or obliterate our company?
14. This has to start upstairs
• Senior Management must buy in
• Baby steps and trials generally work best
• The good news is that you can offer
metrics to prove your case
15. Where to start?
• Study your competition
• Monitor related industries
• Become your company’s internal expert
source
• Educate with baby steps
• Use analytics and measurability
16. static active
VS.
Web Site
Brochures
Press Releases
Trade Show Booth
17. How I’ve used the power of social web to get
media coverage, gain credibility and
demonstrate thought leadership as a pro-
active consumer of AT&T’s three screen
service offering
40. My business blog demonstrates
expertise and helps clients and projects
I am involved in “be found”
41. Consumer facing blog covering AT&T positions
me as an authority in triple play services in
telecom
42. Branding You!
• Join a few networks
• Determine what you want to
communicate about yourself
• Make sure you have an up to date photo
• If you are on social networks, make sure
you have an up to date profile
43. Branding You
• Is there a company policy regarding
personal branding?
• Could you become or create a new
position for yourself as a company
evangelist?
52. Copy of presentation
• online today:
alanweinkrantz.typepad.com
• copy and share with others
• this is just what I believe and seems to
work
• your mileage may vary