IBM MobileFirst: Solutions for the second wave of mobile computing. This PDF appeared in the Wall Street Journal on Monday, February 25, 2013.

1. IBM, the IBM logo, ibm.com, Smarter Planet and the planet icon are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml. © International Business Machines Corporation 2013.
VCC was a well-established
THE MOBILE construction company specializing
in large retail locations. Then the
economic downturn happened.
On the hunt for broader revenue
WORLD IS streams, the company armed
project managers with mobile
solutions and sent them to pitch
new projects in higher-growth
industries. By using real-time
It starts with an impulse. A person software that can verify customers that makes it 50% faster to add
support for the latest phone, analytics to evaluate projects, they
is walking through a mall or through their behavior instead
tablet or touchscreen — or whatever were able to respond to RFPs faster
presenting to a client or sitting of with cumbersome (and easily
else comes next. and more accurately, allowing
in bed at 2:00 AM, when suddenly misplaced) passwords. And they’re
them to pitch—and win— 40%
they feel a twinge—of need, putting it all together with In the Dutch city of Eindhoven,
more new business than they did
of inspiration, of curiosity, of... supply chains that make it simple commuters are avoiding traffic
the previous year.
anything. And, just like that, they for on-the-go individuals to jams with a little help from the
pick up their smartphone or tablet reroute orders as easily as they most mobile devices of all—
or reader. This simple gesture, a reroute themselves. their automobiles. Drivers use an
seemingly automatic reaction,
repeated around the world billions
of times a day, is the mobile world
at work. And it represents one of
the greatest challenges—and the Global machine-to-machine connections
will increase from 2 billion
greatest opportunities—facing in 2011 to 18 billion at the end of 2022.
companies today.
A WORLD IN
CONSTANT MOTION.
As you walk down the street, take
notice of the people around you:
with devices in hand, they’re
researching, buying, collaborating.
Five petabytes of data are generated
They’re doing business. With the
every day by mobile phone
subscribers around the world. launch of IBM MobileFirst,
organizations now have the tools
to help make these interactions
THE NEW ESSENTIALS OF
MOBILE BUSINESS. more personalized, more efficient
The harsh reality is, the ability to and more secure than ever before.
answer impulse with action is no Which means they can generate
longer a nice-to-have—it’s the
new essential of mobile business.
OPEN
With devices in hand, customers
expect not only to make a purchase
or check in online, but also to pay
their mortgage, fill a prescription
FOR BUSINESS.
and perform a range of other
confidential, personal transactions.
Which means the onus is on every
business to become a mobile
business—because if they haven’t,
someone who has is never more application to share their cars’ more value for companies—
than a tap or swipe away. braking, acceleration and location and their employees, partners and
Today, a new breed of mobile data with the central traffic customers—than ever before. It’s
business leaders—marketers, authority, and receive alternate happening all around us—billions
technologists, supply chain route recommendations in return. of transactions a day, millions
managers and others—are using The pilot program is already of times a second—and the good
Customers who shop on tablets
a new class of integrated solutions tend to spend 21% more than those
helping the city resolve roadwork news is, it’s just getting started.
to generate more value from
who shop on computers. issues and improve the driving On a Smarter Planet, the future
mobile customers. They’re using experience for commuters. of business is quite literally in
smarter analytics that learn from our hands. Or our pockets. Learn
BUILDING BUSINESS, ONE And it isn’t just customers that
each interaction, refining as they INTERACTION AT A TIME. more at ibm.com/mobilefirst
are on the move. Companies are
go, to help predict not only what For Air Canada, self-service employing these same kinds of
a customer is likely to buy, but check-in is a win-win: not only solutions to create smarter, more LET’S BUILD A
precisely where and when and how does it save customers time, it also useful transactions for their SMARTER PL ANET.
they are most likely to buy it. saves the airline up to 80% of the employees and partners as well.
They’re employing intelligent cost of a full-service check-in—
but only if customers actually
use the service. To encourage them
to, the airline created a highly
adaptable back-end infrastructure
IBM, the IBM logo, ibm.com, Smarter Planet and the planet icon are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml. © International Business Machines Corporation 2013.
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Ad Title: IBM OpEd - Mobility
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