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IBM Social Business Journey and IBM Verse / cloud collaboration #MWLUG2015
IBM's social business strategy emphasizes fostering a culture of participation to drive business outcomes, with a notable increase in employee engagement and usage of social tools. Coached executives showed significant improvements in network connections and content creation, highlighting the value of social coaching. The move to IBM Verse aims to enhance collaboration and efficiency across the organization, ultimately benefiting both employees and clients.
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IBM Social Business Journey and IBM Verse / cloud collaboration #MWLUG2015
- 1. IBM’s Social BusinessJourney Focused on outcomes Ed Brill, VP, Social Cloud Deployment and Adoption at IBM
- 2. Defining Social Business Asocial business is an organization whose culture of participation and systems of engagement encourage networks of people to create business outcomes. – Derived from Andrew Grill/IBM Interactive
- 3. IBMers are embracingsocial on both sides of the firewall
- 4. IBMer social participationhas increased 18% 40%21% 38% 23% 5% 9% • 95% of IBMers use Connections • Significant increase in daily usage in 2014 37 25 26 18 28 37 38 36 13 22 19 25 14 9 8 12 Q4 2014* Q2 2014 Q1 2014 Q3 2013 Daily Weekly Monthly Quarterly Frequency of Use
- 5. Employee Engagement Speed & AgilityEfficiencyInnovation Improved Client Experience & Growth For the company: For IBMers: Improved Flow Career Progression Sense of Belonging Reputation & Eminence Outcomes of IBM’s Social Business Journey
- 6. Social Ambitions Source: IBMCenter for Applied Insights Charting the social universe: Social ambitions drive business impact For more info, visit: ibm.com/ibmcai/socialstudy
- 7. Being social doesimpact business outcomes Our analysis observed a statistically significant correlation between employee engagement and innovation results where optimally engaged employees are 120% more likely to generate measurable innovation and 150% more likely to demonstrate customer advocacy. After employee tenure it was the single most important predictor of innovation, by a long shot, and it was only marginally behind tenure. Basis: Study of Enterprise Graph and Patents & Publications Data Source: Marie Wallace’s blog – All Things Analytics
- 8. There is Valuein Social Coaching 200 IBM Executives Coached Over Two years • Coached execs score 60%higher than un- coached executives • Coached execs have 4x as many network contacts and create 6x as much helpful content • 57% of un-coached executives score below 20, but only 21% of coached execs fall below this level
- 9. IBM’s Social Dashboard– Measure Your Eminence
- 10. How is socialmaking an impact at IBM?
- 11. • HUB usedfor project management and communications • Helps team manage multi-party responses to RFPs • Collaborated in the HUB to close a multi- million cross-brand deal for IBM • Improved client relationship and drove revenue close The Boeing Company Account Team’s Client CollaborationHUB Tom Kilkenny led this team to a multi-million dollar deal for IBM.
- 12. • Social crowdfunding • Drives innovation from the ground up • Moves away from top-down funding decisions • Empowers IBMers to develop apps • 157 fully funded apps by Dec 2014 • In 2013, 18 projects completed with estimated benefit of $3.25M The CIO Innovation Lab’s ifundIT Community-driven, enterprise crowdfunding IBMers from 34 countries submitted over 1500 mobile app ideas in 2014, seeking $22M in funding.
- 13. Mail that understandsyou Less clutter, more clarity Connecting me to we
- 14. Moving IBMers toConnections Cloud and IBM Verse Why are we doing it? We want to… 1. Be our own best reference 2. Adopt the latest technologies on an agile basis 3. Take advantage of cloud efficiencies 4. Enhance collaboration within and beyond the firewall
- 15. Moving IBMers toVerse in 2015 Goal: Move 400,000+ IBMers to cloud mail this year Process: Fail fast, improve quickly, hit velocity 400,000+
- 16. Moving to IBMVerse – Phase 1, April 2015 Internal Launch • 40,000 Early Adopters in days • Vibrant community • Active forums • 17,000 members • Agile deployment Focused on… Clear outcomes Communication User feedback 16
- 17. Moving to IBMVerse – Phase 2, May-June 2015 Early deployment • Tackled hurdles • Focused on users and communication Agile improvements • Simplified boarding steps • Redesigned onboarding articles Worked across teams to succeed
- 18. August 2015 Status 130,000on Verse • Moving fast • Accelerating worldwide Improved the process for IBMers and our clients
- 19. Social success story– empowering IBMers with a community support hub 20
- 20. • Modern interface • Faceted search • Calendar bar • Waiting for/Needs action IBMers’ Favorite Features
- 23. 23 Key Takeaways Thereis value in social. Focus on the business outcomes. Use a dedicated strategy to drive adoption. Embrace the latest technologies.
- 24. Thank you. Ed Brill VicePresident, Social Cloud Deployment and Adoption at IBM Office of the IBM CIO https://ibm.biz/ed_brill https://www.linkedin.com/in/edbrill https://twitter.com/edbrill ed_brill@us.ibm.com