Larry Kim discusses 7 Facebook ad hacks, including inverted unicorn targeting which combines unrelated interests, Facebook traffic bombs to drive traffic to sites that reward it, remarketing-only strategies, targeting ideological extremes to spur discussion, reciprocal fan targeting to promote other's content, using Facebook messenger ads for lead qualification and segmentation, and boosted comment guards for private post replies. The document emphasizes experimenting with unconventional ad targeting and formats to improve engagement and lower costs.
Web 2.0 blogs for backlinks - Rank first page in googleSeo 4 you 2
Web 2.0 blogs for backlinks - We picked the best web 2.0 blogs with high domain autority, good trustscore and low spamscore to boost rankings in a short amount of time.
Search Engine Optimization (SEO) doesn’t have to be a black art. It’s deceptively simple. Learn the basic and intermediate ways to increase your ranks in Google that the pros use, and you can too.
Social media presentation by Joe Pryor Oklahoma City real estate investment s...Joe Pryor
Intorduction to social media presented by Joe Pryor President Elect of The Oklahoma Association of REALTORS®, to the Central Oklahoma Home Builders Association on November 5th, 2012. We will explore how to use no and low cost media for Oklahoma City real estate to extend reach and lower cost.rr
Web 2.0 blogs for backlinks - Rank first page in googleSeo 4 you 2
Web 2.0 blogs for backlinks - We picked the best web 2.0 blogs with high domain autority, good trustscore and low spamscore to boost rankings in a short amount of time.
Search Engine Optimization (SEO) doesn’t have to be a black art. It’s deceptively simple. Learn the basic and intermediate ways to increase your ranks in Google that the pros use, and you can too.
Social media presentation by Joe Pryor Oklahoma City real estate investment s...Joe Pryor
Intorduction to social media presented by Joe Pryor President Elect of The Oklahoma Association of REALTORS®, to the Central Oklahoma Home Builders Association on November 5th, 2012. We will explore how to use no and low cost media for Oklahoma City real estate to extend reach and lower cost.rr
This is an illustrated history of blackhat search engine optimization from 1995 to 2015. A special thanks to archive.org for archiving all of these websites!
Link building is a vital aspect of search engine optimization. But are you doing it wrong? Check out these 25 link building mistakes to make sure you are doing it right. If you got a mistake that you see out there in the trenches, feel free to leave a comment!
Tips on finding a technology-related job in a Web 2.0 world, slanted towards a Massachusetts-based person, however, relevant for any high technology professional.
This presentation contains a high-level summary of using the internet, social networks, rss feeds, and alerts for your job search. If you are unfamiliar with these tools, this presentation can help you to manage the vast array of sites and information that you will use to find your next job.
Hack back series how to spot fake linked in profiles - a way to figure out f...Reputelligence
Hack back series is all about YOU and how I can contribute to make the internet a safer place for everyone.
LinkedIn Forensic for the standard user. I like to guide you through a forensic approach to check for false profile pictures and false profiles on LinkedIn .
The techniques you learn will are essentials skills now and in the future.
More and more you will have to do this in the digital world since attacks, scams and scum bags are upsizing their attack intelligence.
Protect yourself and become more diligent in the use of digital media.
Black Hat SEO (The Complete Guide) - Chase ReinerChase Reiner
This Black Hat SEO tutorial is meant for informational purposes only. In no way do I endorse or recommend you implement any of these techniques.
It’s my hope that by learning how black hat seo is done, you will know what not to do and what to watch out for with competitors.
Black Hat SEO Tactics We Cover:
PBN’s
Keyword Stuffing
Paid Links
Social Signal Hacking
Purchasing Reviews
Content Scraping
OG Data Hacking
Blog Comment Spam
Paid Indexing Sites
Referral Spam
DDOSING & Malware Injection
As a small business owner or future small business owner making your mark on the web is imperative to your business's success and longevity ... but where do you begin? Tying It Together On The Web aims to guide the small business owner in developing a successful web presence.
Google penalized the website with duplicate content is just a myth. Google do not penalize website with duplicate content. It only penalized website with Spam content
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
Big Content Case Study - How small teams can do big things (HerdTracker) #ETEA14Andre Van Kets
In this presentation I explain the basics of Big Content to an audience of tourism companies looking to improve their online marketing efforts.
I make the case for use Big Content as a cost effective marketing strategy, and present the HerdTracker case study - showing how a small marketing + dev team can do big things.
"3 B2B Growth Hacking Tactics for Lead Generation" by Gilles BertauxTheFamily
Without leads, your business will most assuredly fail.
Leads are the qualified prospects who can become customers and ambassadors of your brand, if you play your cards right. Growth Hacking is a tool you can use to grow your leads.
During this 45 min. Workshop, Gilles Bertaux will share with 3 tactics to generate leads and find news clients ;)
Gilles is a Growth Hacker. He loves build, write and read about product, startups and the Web. Gilles is the Co-founder & CEO of Livestorm that helps companies to host smarter webinars. Previously, he was Product Designer at TOTEMS (exit by Stripe) and Growth Hacker at Mention.
This is an illustrated history of blackhat search engine optimization from 1995 to 2015. A special thanks to archive.org for archiving all of these websites!
Link building is a vital aspect of search engine optimization. But are you doing it wrong? Check out these 25 link building mistakes to make sure you are doing it right. If you got a mistake that you see out there in the trenches, feel free to leave a comment!
Tips on finding a technology-related job in a Web 2.0 world, slanted towards a Massachusetts-based person, however, relevant for any high technology professional.
This presentation contains a high-level summary of using the internet, social networks, rss feeds, and alerts for your job search. If you are unfamiliar with these tools, this presentation can help you to manage the vast array of sites and information that you will use to find your next job.
Hack back series how to spot fake linked in profiles - a way to figure out f...Reputelligence
Hack back series is all about YOU and how I can contribute to make the internet a safer place for everyone.
LinkedIn Forensic for the standard user. I like to guide you through a forensic approach to check for false profile pictures and false profiles on LinkedIn .
The techniques you learn will are essentials skills now and in the future.
More and more you will have to do this in the digital world since attacks, scams and scum bags are upsizing their attack intelligence.
Protect yourself and become more diligent in the use of digital media.
Black Hat SEO (The Complete Guide) - Chase ReinerChase Reiner
This Black Hat SEO tutorial is meant for informational purposes only. In no way do I endorse or recommend you implement any of these techniques.
It’s my hope that by learning how black hat seo is done, you will know what not to do and what to watch out for with competitors.
Black Hat SEO Tactics We Cover:
PBN’s
Keyword Stuffing
Paid Links
Social Signal Hacking
Purchasing Reviews
Content Scraping
OG Data Hacking
Blog Comment Spam
Paid Indexing Sites
Referral Spam
DDOSING & Malware Injection
As a small business owner or future small business owner making your mark on the web is imperative to your business's success and longevity ... but where do you begin? Tying It Together On The Web aims to guide the small business owner in developing a successful web presence.
Google penalized the website with duplicate content is just a myth. Google do not penalize website with duplicate content. It only penalized website with Spam content
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
Big Content Case Study - How small teams can do big things (HerdTracker) #ETEA14Andre Van Kets
In this presentation I explain the basics of Big Content to an audience of tourism companies looking to improve their online marketing efforts.
I make the case for use Big Content as a cost effective marketing strategy, and present the HerdTracker case study - showing how a small marketing + dev team can do big things.
"3 B2B Growth Hacking Tactics for Lead Generation" by Gilles BertauxTheFamily
Without leads, your business will most assuredly fail.
Leads are the qualified prospects who can become customers and ambassadors of your brand, if you play your cards right. Growth Hacking is a tool you can use to grow your leads.
During this 45 min. Workshop, Gilles Bertaux will share with 3 tactics to generate leads and find news clients ;)
Gilles is a Growth Hacker. He loves build, write and read about product, startups and the Web. Gilles is the Co-founder & CEO of Livestorm that helps companies to host smarter webinars. Previously, he was Product Designer at TOTEMS (exit by Stripe) and Growth Hacker at Mention.
Website Marketing & Social Media for Business. Simple Tactics for 2011Smartdog digital
A presentation we gave to members of the Federation of Small Businesses in York, UK.
The presentation was aimed at giving small business owners an overview of website marketing and social media helping them to improve their understanding. We give business owners our top 10 tips for 2011.
Ideal for businesses with a basic to medium understanding of online marketing.
This PowerPoint is from a presentation that I attended yesterday as part of my research for an article I will be posting on the PI Window on Business Blog (http://piwindowonbusiness.wordpress.com/) over the next few days.
As soon as the audio is available I will synchronize it with the slides.
Based on extensive analysis over the past 6 to 8 months, we have uncovered some interesting trends, in terms of demographics relating to the StumbleUpon service.
Crack The Social Web Code: Tips For Social Media OptimizationSocial Caffeine
Connecting the Dots between your social media profiles at Linked In, Facebook and Twitter. An overview of how to optimize your social media strategy by connecting the dots between recommended social networking platforms. Ideas on how to add fuel to your blog, as well. I've listed some of my favorite free resources to help you target your consumer, find influencers and broaden your reach.
"Making Social Media Make Money"
This presentation will share Ten Ethical Strategies to generate revenue through blogs, podcasts, YouTube, Facebook and Twitter.
Learn how one company generated over $6,000,000 through Twitter, how another company generates millions of dollars selling one product each day through Social Media and how a blender manufacturer increased sales over 700%!
Best practices for YouTube videos, winning Facebook Fan Pages, Location based Networking with FourSquare and GoWalla. What is S-Commerce? How to use WeFollow and TwitterGrader to generate a valuable Social Media Audience. Learn how an individual blogger pulls in over $1,000,000. Discover the Three E's of Social Media. Communities and Facebook Applications and iPhone Applications.
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
Social Media Websites such as Facebook, YouTube and Twitter have exploded in popularity. This presentation will share 10 proven strategies to generate massive profit from top social media websites.
Illiya Vjestica MD of Smartdog digital an Online Marketing Consultancy firm based in Leeds, Uk. These presentation slides are from his presentation at the Yorkshire Expo 2011 a business networking event which took place at York Racecourse.
This talk focused on giving the attendees an overview of website marketing & social media and offered them some key tips and points to take away to start actioning on their website and online marketing.
Topics covered include How are people using the Web?, Data and Communications, Startups, Advertising, Venture Capital, The Law, Government and Wrap Up, from Claude Penland.
This deck shows the difference between "Cost per Click" (the usual industry metric) and "Cost per Engaged Visitor" which is a far more accurate measure of digital outreach success.
Jay Berkowitz, CEO of TenGoldenRules.com, presented "Ten Things Facebook and Social" at a South Florida Business Journal event. In this presentation, topics include Facebook for business, how to generate positive ROI with social media marketing
Reputation Management in an Instant WorldRhea Drysdale
Presented at SearchLove NYC on November 1, 2011. The presentation is a look into online reputation management and what companies and individuals need to be doing to safeguard and improve their online reputations. As search engines like Google and user-generated content and review sites expose our reputations more, it's increasingly difficult to put our best face forward. This presentation shows you how to spot problems early, manage them and how NOT to manage them.
These slides were presented at the Semrush webinar "Top E-commerce Marketing Channels in 2021". Video replay is available at https://www.semrush.com/webinars/top-e-commerce-marketing-channels-in-2021/
These slides were presented at the Semrush webinar "E-commerce Marketing: How to Attract, Convert and Retain Customers". Video replay is available at https://www.semrush.com/webinars/e-commerce-marketing-how-to-attract-convert-retain-customers/
Jeffrey Burns - Structured Data for HealthcareSemrush
These slides were presented at the Semrush webinar "Advanced Structured Data for Medical Websites". Video replay and transcript are available at https://www.semrush.com/webinars/advanced-structured-data-for-medical-websites/
Garrett French and James Wirth - Building Links to Sales PagesSemrush
These slides were presented at the Semrush webinar "Building Links to Sales Pages". Video replay and transcript are available at https://www.semrush.com/webinars/building-links-to-sales-pages/
Jono Alderson - Structured Data for Content MarketingSemrush
These slides were presented at the Semrush webinar "Structured Data for Content Marketing". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-for-content-marketing/
Martha van Berkel - Content Marketing + Structured DataSemrush
These slides were presented at the Semrush webinar "Structured Data for Content Marketing". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-for-content-marketing/
Rory Hope - How to Improve Performance with Audience-First SEO & Content Stra...Semrush
These slides were presented at the Semrush webinar "How to Improve Performance with Audience-First SEO & Content Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-improve-performance-with-audience-first-seo-and-content-strategy/
Ryan Stewart - Agency Growth: How to Scale From 10 to 50 ClientsSemrush
These slides were presented at the Semrush webinar "Agency Growth: How to Scale From 10 to 50 Clients". Video replay and transcript are available at https://www.semrush.com/webinars/agency-growth-how-to-scale-from-10-to-50-clients/
Greg Sterling — Why Listings Management Still Matters | 5 Hours of Local SEOSemrush
These slides were presented at the Semrush webinar "Why Listings Management Still Matters | 5 Hours of Local SEO". Video replay and transcript are available at ————
Greg Gifford — Ricky Bobby's Guide to Winning at Local Link Building in 2021 ...Semrush
These slides were presented at the Semrush webinar "Ricky Bobby's Guide to Winning at Local Link Building in 2021 | 5 Hours of Local SEO". Video replay and transcript are available at https://www.semrush.com/webinars/ricky-bobby-s-guide-to-winning-at-local-link-buiding-in-2021-or-5-hours-of-local-seo/
Tim Capper — Local SEO for Service-Area Businesses into 2021 | 5 Hours of Loc...Semrush
These slides were presented at the Semrush webinar "Local SEO for Service-Area Businesses into 2021 | 5 Hours of Local SEO". Video replay and transcript are available at https://www.semrush.com/webinars/local-seo-for-service-area-businesses-into-2021-or-5-hours-of-local-seo/
Rasmus Himmelstrup — The True Value Of Local Search: A Case Study Across Five...Semrush
These slides were presented at the Semrush webinar "The True Value Of Local Search: A Case Study Across Five Countries | 5 Hours of Local SEO". Video replay and transcript are available at https://www.semrush.com/webinars/the-true-value-of-local-search-a-case-study-across-five-countries-or-5-hours-of-local-seo/
Jimmy Newson — Create the Perfect Lead Magnet for Attracting Your Ideal ClientSemrush
These slides were presented at the Semrush webinar "Create the Perfect Lead Magnet for Attracting Your Ideal Client". Video replay and transcript are available at https://www.semrush.com/webinars/create-the-perfect-lead-magnet-for-attracting-your-ideal-client/
Mordy Oberstein — Wix for SEO: Separating Fact from FictionSemrush
These slides were presented at the Semrush webinar "Wix for SEO: Separating Fact from Fiction". Video replay and transcript are available at https://www.semrush.com/webinars/wix-for-seo-separating-facts-from-fiction/
Daniel Liddle — 5 Practical Ways to Implement NLP in Your SEO StrategySemrush
These slides were presented at the Semrush webinar "5 Practical Ways to Implement NLP in Your SEO Strategy
". Video replay and transcript are available at https://www.semrush.com/webinars/5-practical-ways-to-implement-nlp-in-your-seo-strategy/
Mordy Oberstein — Room for the Average Site? The SERP, Super-Authorities, & Y...Semrush
These slides were presented at the Semrush webinar "Is the SERP Stacked Against You? Where Average Sites Can Beat Super-Authorities". Video replay and transcript are available at https://www.semrush.com/webinars/is-the-serp-stacked-against-you-where-average-sites-can-beat-super-authorities/
AJ Ghergich — How Anyone Can Win Featured Snippets — Backed by Data ScienceSemrush
These slides were presented at the Semrush webinar "How Anyone Can Win Featured Snippets — Backed by Data Science". Video replay and transcript are available at https://www.semrush.com/webinars/how-anyone-can-win-featured-snippets-backed-by-data-science/
Marketing Channels: The Digital Marketing Trends for 2021Semrush
As you strategize your marketing efforts for 2021, it’s important to understand how the digital marketing landscape is evolving. New technologies, tools, and tactics are coming to the fore, changing marketers’ promotional strategies across marketing channels.
In this presentation, seasoned experts Pinar Ünsal, and Zaryn Sidhu shared their insights on SEO, PPC, and Paid Social trends.
These slides were presented at the SEMrush webinar "Marketing Channels: The Digital Marketing Trends for 2021". Video replay and transcript are available at https://www.semrush.com/webinars/marketing-channels-the-digital-marketing-trends-for-2021/
Jono Alderson — Structured Data: Schema Changes and UpdatesSemrush
These slides were presented at the SEMrush webinar "Structured Data: Schema Changes and Updates". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-schema-changes-and-updates/
Martha van Berkel — Structured Data: Schema Changes and UpdatesSemrush
These slides were presented at the SEMrush webinar "Structured Data: Schema Changes and Updates". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-schema-changes-and-updates/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
18. Women Who Live
in England
(22 Million People)
People Who Recently
Moved
(3.6 Million People)
People Who Like
Local Businesses,
High-schools,
sports teams (etc.)
Located in Arizona
Behold: The Inverted Unicorn Facebook Ad Targeting
Method!!
Slides: http://bit.ly/larry-and-cat
20. People Who
Like Email
Marketing
AND .. Have
Marketing Job
Titles
Unicorns!
Normally We Target “Related Interests”
(Casting a Narrow Net to Maximize Engagement Rates)
Slides: http://bit.ly/larry-and-cat
“Suggestions” are *always* related interests!
21. Target two completely UNRELATED Interests + Reflect in Ad Copy
People Who
Like Game of
Thrones
Inverted
Unicorn Ad
Targeting!
People Who Like
Email Marketing
Slides: http://bit.ly/larry-and-cat
27. Summary: Inverted Unicorn Ad Targeting
1. Ridiculous Targeting:
Combine totally
unrelated targeting
attributes
2. Making Boring Ads
Interesting: By
simultaneously
appealing to multiple
Interests
3.Cutting Down Huge
Audiences:
When budget is way
smaller than audience
size.
Key Takeaway: Lot of kooky ad targeting strategies to try out here!
Slides: http://bit.ly/larry-and-cat
46. Larry’s #4 Crazy Remarketing Strategy
Just Say No to
“Regular Campaigns”.
(Only Run
Remarketing
Campaigns)*
* ESPECIALLY If Budgets are Tight, set 100% of Ad Budget = Remarketing.
Slides: http://bit.ly/larry-and-cat
50. On Average ~70% of
Your Conversions
Come From Your
Remarketing
Audiences
(Representing on
average 10% of your
Ad Spend.)
Slides: http://bit.ly/larry-and-cat
51. Alternatively: ~90% of
Your Spend Generates
Just 30% of your
conversions (and is
should be cut if
limited by budget)
Slides: http://bit.ly/larry-and-cat
52. Triples Click Through Rates
Cuts Effective CPC in Half
Triples Conversion Rates
Cuts Impression Volume by +10x
Behold The Power of Remarketing!
Slides: http://bit.ly/larry-and-cat
53. The Problem with Remarketing: Small Audiences
People
unfamiliar
with your
brand
People
familiar
with your
brand
Remarketing only
targets these usersRemarketing Doesn’t
Target These Users (By
Definition)
Slides: http://bit.ly/larry-and-cat
54. Solution: Fix Remarketing Volume Issue By
Dramatically Expanding Cookie Pools
Solution: make the
smaller circle 100-
1000x bigger for
cheap! (not Using
FB Ads!)
People
unfamiliar
with your
brand
People
familiar with
your brand
Remarketing only
targets
these users
Remarketing Doesn’t Target
These Users (By Definition)
Slides: http://bit.ly/larry-and-cat
55. 1. Eliminate All Non-
Remarketing Spend
2. Divert Budget to Cheaper PR Stunts (Inverted
Unicorn, Web Traffic Bomb etc.) or Broadcast
Marketing to Grow Audiences
Divert Non-Remarketing Budget to Cheaper “Audience Growth”
Campaigns
Remarketing
10%
Non-Remarketing
90%
Old FB Budget Allocation:
Remarketing vs. Non-Remarketing
Remarketing
TV/Radio/PR
Stunts, etc.
60%
New FB Ads Budget Allocation:
Remarketing Only + PR Stunts / TV / Radio
(etc.)
Slides: http://bit.ly/larry-and-cat
57. LinkedIn “Broetry”
(Double Spaced Poems
about Work & Life on
LinkedIn)
= 850k Views
= 25.5k Website Visitors
Cost = 15 Minutes
Slides: http://bit.ly/larry-and-cat
58. How Marketing REALLY Works
STEP 1: Awareness Creation: Create kooky PR stunts and broadcast ads that target
your customer demographics to create enormous audiences
STEP 2:
BiasFormation: People See Your Content, But Don’t Necessarily Take Action
Right Away.
STEP 3:
Harvest Demand: Later when they see
your FB ads..
3-5x More Likely to
Click
3-5x More Likely to Convert
Slides: http://bit.ly/larry-and-cat
61. Large number of page fans
Both “Growth Hacker” Audiences
Not Competitive (Software vs. Service)
Larry Kim vs. Neil Patel
Slides: http://bit.ly/larry-and-cat
62. Market Neil’s
Products For Him
to My Audience
(In Exchange for
Him Doing The
Same)
Slides: http://bit.ly/larry-and-cat
63. Fix Remarketing Volume Issue By Swapping Cookie
Pools
Solution: make the
smaller circle +2x
bigger at no
incremental cost
via Reciprocal
Remarketing
People
unfamiliar
with your
brand
People
familiar with
My brand
Remarketing only targets
these users
Remarketing Doesn’t Target
These Users (By Definition)
People
familiar with
Neil’s brand
Slides: http://bit.ly/larry-and-cat
69. #learningWithImp
So You Can Segment Users
and Send Relevant Content
(Note: This Chat-Blast had a
whopping 85% Response
Rate…)
Slides: http://bit.ly/larry-and-cat
74. #learningWithImp
Today I’m Getting Messenger Contacts for $3-$5
(Despite +$100 CPMs) – Haven’t Seen Prices This
Low Since 2014…
Slides: http://bit.ly/larry-and-cat
75. #learningWithImp
What Happens after the Click?
When they respond to you they become a messenger contact!
Facebook by
default gives you
lots of qualifying
data!
Slides: http://bit.ly/larry-and-cat
77. #learningWithImp
You Can Also Define Custom
Audiences Based on
“Conversational Criteria”.
Audience Preview
Slides: http://bit.ly/larry-and-cat
78. #learningWithImp
You can export any list based on
“conversational criteria” as a
Facebook Audience – “Chat
Engagement Remarketing”
Slides: http://bit.ly/larry-and-cat
79. #learningWithImp
Pay For Click on Ad
Get Contact Info +
Messaging Permissions!!
Pay For Click On Ad
Old Way: Regular FB Ads
(~2-4% conversion Rate)
New Way: FB Messenger Ads
(100% Conversion Rate)
Go to website
~2-4% of
Visitors
Fill out form
Qualify Lead by Asking
Questions
Send to Correct Landing
Page
Re-engage via Chat!
Slides: http://bit.ly/larry-and-cat
83. 1. Choose a Dialog To Send to Users
2. Specify Frequency Cap
3. Choosee Which Post To Apply To (Or ALL)
Setting Up a Comment Guard
Slides: http://bit.ly/larry-and-cat
84. 1) Ask a
question in a
Facebook Page
Post.
2) User
Comments on
Post.
3) User Receives
Private Messenger
Reply via
MobileMonkey
Chatbot
4) User
Responds to
Private
Message,
Automatically
Becomes a
Subscriber to
your Future
Messenger
Chat Blasts.
Slides: http://bit.ly/larry-and-cat
85. Send Slide Decks, PDF Files, Videos,
Coupon Codes, Privately via
Messenger + Comment Guards!
Try: bit.ly/facebook-ad-hacks
Slides: http://bit.ly/larry-and-cat
91. 7
6
5
Facebook Ad Hacks to Try in 2020!
Inverted Unicorn
Boost CTR by targeting
UNRELATED interests.
FB Traffic Rocket
Drive Traffic to Sites which reward traffic with more
exposure.
Remarketing-Only
Say no to non-remarketing ad spend.
Grow your audience size via PR-hacks.
START/GO
(Donkey Land)
4
Russian Ad Hack
Target ideological extremes
to catalyze vigorous
discussion
Slides: http://bit.ly/larry-and-cat
92. 2
3
1
Audience Generation, Remarketing Strategies, New
Ad Formats!
Facebook Messenger
Ads
Lead qualification,
Segmentation & Drips
Reciprocal Fan Targeting
Promote other people’s content.
Boosted Comment
Guard
Private post replies via
Messenger
END/REPEAT
(Unicorn Land)
Slides: http://bit.ly/larry-and-cat
93. #learningWithImp
Thank You FB Ad Hacks!
Get Slides (+Bonus Materials):
http://bit.ly/larry-and-cat
Slides: http://bit.ly/larry-and-cat