From Tweeting to Facebook - enough hype! Rohit Bhargava, SVP Digital Strategy and Marketing for Ogilvy PR Worldwide and author of Personality not included, presents on how to USE personality to power up your brand. Despite what you may have heard, blogs won’t save your business, people don’t ignore marketing, and the answer isn’t to give up control. There is a lot of marketing advice out there today, but not all of it is wise. Rohit shares some unexpected lessons on building a successful brand in the social media era based on his career helping over 100 organizations, large and small, to do exactly that. Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.

1. Why Personality Matters
The Untold Secret Of Marketing
In the Social Media Era
Rohit Bhargava
SVP, Strategy + Marketing, Ogilvy PR
Author, Personality Not Included
Austin AMA Lunch
March, 2009

5. What Is Personality?
Unique
Authentic
Talkable

6. Wait,
Aren’t You
Going To Talk
About
Blogs?

7. THE FIRST BIG QUESTION:
Why is today
different from
yesterday?

8. Yesterday …

9. Today …

10. Our Acronym Fever …
BtoC – BtoB – CtoC – EtoC

11. The
Explicable
Rise Of
Social
Media

12. Content creation is very easy.

13. Virtual trust trumps all.

14. “Social” media can be useful.

15. Customer service sucks.

16. The Gallery Of
Extremely
Bad Social
Media Advice

17. Illustration courtesy of Hugh Macleod of Gaping Void
“Getting a blog is the answer.”

18. Giving up control
Sharing “control”
“Give up control.”

19. “Don’t admit you’re marketing.”

20. “Don’t brand it.”

21. So …
How
Do You
Use Social
Media?

22. 5 Ways To Use Social Media
(that actually work)

23. 1. Learn to listen actively.

24. 2. Find your accidental spokespeople.

25. 3. Save money on advertising.

26. 4. Use Real Time Communication

27. IMAGE REMOVED DUE TO LICENSING RESTRICTION
5. Engage instead of counting impressions.

28. A message from our sponsors:
Yes, we can help!
1. Blog: http://blog.ogilvypr.com
2. Email: rohit.bhargava@ogilvypr.com
Read our blog: Get the Book: Connect:
Username:
“rohitbhargava”
www.readpni.com

29. Are you ready
to see what
personality
could do for
your business?
Download An Exclusive Sample Chapter:
www.personalitynotincluded.com/excerpt