IBM MobileFirst provides an overview of IBM's strategy to help enterprises transform their business through mobile technologies. It discusses how mobile is changing customer interactions and work, and the opportunities this presents for organizations to generate new value from mobile data. IBM's approach involves helping clients harness mobile capabilities to drive business value, mobilize employees, unlock core business knowledge in mobile apps, and secure the mobile enterprise. IBM offers industry-specific mobile solutions and a set of pre-configured IBM Ready Apps to help clients accelerate their mobile strategies.