This document discusses the importance of online reputation management and optimizing your LinkedIn profile. It notes that LinkedIn has over 175 million members from Fortune 500 companies and is the 26th most visited website. It emphasizes that your online profiles are the first impression for recruiters and hiring managers vetting candidates. The document provides tips for claiming and completing your LinkedIn profile, including using a professional photo, customizing your URL, adding relevant websites and skills, and joining groups to build your online influence and network.

1. Why it Matters? How to build it?
What to Leverage!
A Job Search |
Career Tool
An On-line Reputation
Management Tool |
Mine or Be Mined
Judy Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella

2. LinkedIn –
By the numbers
• 175 million members
• Members from ALL Fortune 500
Companies
• 4.2 billion professionally-oriented
searches in 2011 (Projected to
exceed 5.3 billion in 2012)
• 85 of Fortune 100 profiled
• 26th most visited website in the world

3. Who Does Your
Online Profiles
Matter to
Most?
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4. You are YOUR STAKE HOLDER!
Manage YOUR Profile!
Consider your
ON-LINE Reputation
the FIRST IMPRESSION
It’s ‘GOTTA’ COUNT!
It takes 55 points of
direct contact to change a
‘first impression’
So make it COUNT BIG! 10/19/12 4

5. Social Matters to
Recruiters/Hiring Managers
10/19/12 5

6. Social Media Profiles are
VETTING TOOLS – For or Against
10/19/12 6

7. Social Media Profiles are
VETTING TOOLS – For or Against a
Candidate
10/19/12 7

8. More Reasons Why On-Line
Profiles Matter
10 New Rules for Today's Job Hunt
1.NO longer depend on a resume to get an interview
2.Experience matters less than it used to
3.Don’t expect to hear back
4.A resume is no longer a comprehensive
summary of your work and education history
5.You need a digital-friendly resume that is
UPload-DOWNload-SCAN-able
6.Overall computer literacy is a must
7.Establish a relevant Internet presence
8.One of the first things a potential employer
will do is Google you
9. More than ever it's about who you know, and who
knows you 10/19/12 8

9. Before you get started –
Do Some Digital Digg’n
●Find out what’s being
said about you? Check
Google, YAHOO, BING, twitter,
Facebook and pipl
●http://socialmention.com
●http://www.google.com/alert
s
●Review your Facebook,
twitter, tumblr profiles
●Remove the questionable
content, untag yourself from
photos
●Prepare a Professional Photo
●Make sure your resume is up to
date; and accurate
●Have at hand your
commendations; certifications;
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awards, etc.

10. Deep Digital “Invisible Web”
http://pipl.com/ REPUTATION DRIVE
PIPL checks all
databases on the
‘invisible web’
Includes:
In addition to basic content
found on social media sites
…
•ALL public records
•Court documents
•Criminal Records
•Member Directories
All Via databases vs. static
web pages
10/19/12 10

11. Know What’s Being Said
….. About You
“Your brand is not
what you say it is,
it’s what Google
says it is.”
-Chris Anderson,
Editor-in-Chief, Wired Magazine
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12. How LinkedIn Works
2
6 degrees of separation
10/19/12 12

13. Identify a CLEAR Personal
NETWORK Policy
Building your network as a
LION:
LION
Linked *In*Open*Network
●Indiscriminately add people to your network
B uilding your network as a
LAMB:
LAMB
Link *All*Major*Buddies
●Discriminately add people to your network –
typical folks you would consider recommending 10/19/12 13

14. Sign In or Sign Up
www.linkedin.com/home
10/19/12 14

15. Account Settings –
Public vs. Private
on
k
lic
C
While building out the
details of your profile -
change the VIEW
setting of your profile to
PRIVATE
10/19/12 15

16. Create Your Title with
Search in mind
Enhance your odds of
showing up in a SEARCH -
Build out your TITLE with
relevant key words and FIB!
azy
go cr a
Ju s t don’t
10/19/12 16

17. How To Approach Who’s Found
You in Their Search
Chuck Murphy, CEO, CIO and
Founder of Boston Interactive
FOUND ME, and sent me an invite
to connect.
10/19/12 17

18. Passive Mining | Reach Out to those that have
already found YOU! Why NOT?
Basic ‘People’ Search
 Ask for introductions and referrals
Find out who has been looking at
your profile
 Premier Account worth consideration
InMail could be your NEW BFF
 Direct message ANYONE whether
you’re connected or not
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19. Continue to Build Your Influence
–
Assists in Search Results
ADD up to 3 Websites
Include your BLOG, eCV,
YouTube Channel, a Slide
Share asset, etc.
ADD up to 10 twitter accounts –
select 1 as primary and auto fed
it into your LinkedIn status
updates
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20. Post Build Out - SELF Manage
What Content People Can See
Personalize
Your URL
10/19/12 20

21. Completing Your LinkedIn
Profile –
MATTERS
“Users with complete profiles are 40
times more likely to receive
opportunities through LinkedIn.” -LinkedIn Users
Industry and postal code
A current position with description
 Include internships and volunteering
Two more positions
Education
At least 5 skills
Profile photo
At least 50 connections
A summary
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22. Passive Mining/ Nurture | Build Your
Influence –
Add an App or 2 or 3 or…
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23. Passive Mining/ Nurture | Build Your
Influence –
e.g. SlideShare
SlideShare is the world’s largest community for
sharing presentations.
YOU CAN:
Share presentations & documents with
your LinkedIn network
Upload portfolios, resume, conference
talks, PDFs, marketing/sales
presentations etc.
Display them on your LinkedIn profile
all formats supported: ppt, pps, pptx,
odp, pdf, doc, docx, odt, Keynote, iWork
pages
EVEN embed YouTube videos in
presentations, add audio to make a
webinar
10/19/12 23

24. Build Your Influence –
Groups/Answers/Discussions/Promotions
“LinkedIn makes it easier to find clients, find a job,
and build your brand and become the
recognized Expert. It’s also easy to use, once
you know the basics.”
- Reuters 2/2012
10/19/12 24

25. Judy
Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
10/19/12 25