This document provides tips and tricks for using LinkedIn effectively. It recommends keeping your profile formatted cleanly with search-friendly keywords, using a template to avoid errors, and keeping your photo professional. It also suggests getting recommendations, joining groups, using the "Answers" section as an expert, and always being courteous online.

1. Tips and Tricks to Using LinkedIn ® Viveka von Rosen [email_address] www.linkedin.com/in/linkedinexpert www.integratedalliances.com 970-212-4711 © Copyright 2003-2007 - Integrated Alliances - All Rights Reserved

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3. Disclaimer and Disclosure Linked into Business (LIB) and The Executive Center (TEC) are not associated in any way with LinkedIn® Corp . LIB and TEC are independent companies that cater to the networking needs of end users of such systems. Any reference to the contrary is purely accidental. Feel free to share information, but please reference the author. Any unauthorized use of this information will result in liability for any and all damages incurred by LIB directly or proximately resulting from any unauthorized disclosure. © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved

4. Tips and Tricks Brought to you by Linked Into Business

5. LinkedIn ® Tricks Treat your LinkedIn profile like a website. Make sure it is formatted, clean, and most importantly, filled with search engine friendly keywords. Create a LI Profile Word template to create and edit your profile. This will guard against spelling and grammatical errors, and can be easily copied into other social media platforms to keep your branding unified.

6. Tips Keep you name clean – LinkedIn can’t find you if your name looks like this: ALVAREZ A. ( [email_address] ), PABLO A. Keep your photo professional. Headshot only. LinkedIn doesn’t like logos.

7. Tips Keep the “What are you doing now” function updated. Get Recommendations! You only get 3000 invitations in a lifetime – use them wisely.

8. Tricks Personalize your websites by using “other” to reflect you business name and not just “My Website” “Experience” is not your resume. Make sure the jobs you choose to list support each other.

9. Tricks "Experience” is also a great section to list “wins”, different companies you have helped, seminars or workshops you have presented, a mini-shot of your personal website. Personalize your “public profile” to reflect your name, your business, or your area of expertise: http:// www.linkedin.com/in/linkedinexpert

10. Tricks Make sure you list your certifications and licenses as well as traditional education. Use “forward profile” function to alert people in your network of your expertise, upcoming events. (This is a bit tricky and must be reached through your public profile – make sure to edit header!)

11. Tricks Join strategic groups – then invite strategic members to build your network. Create a group - fill with interesting and relevant information.

12. Tips Use “Answers” sections to position yourself as an expert, get exposure. Use Answers section to get free, valuable advice.

13. Etiquette Tips Always be courteous. “Give to” more than you try and “get from” other LinkedIn members. Be relevant!

14. Etiquette Don't IDK – if an invite is clearly spam, report it, otherwise just "archive" the invitation. Someone spend one of their valuable invites. Don't be mean. Respond to a request within 48 hours if possible Don't use one person to forward all your introductions

15. More Useful URL's LinkedIn www.linkedin.com My public profile (and immediate access to over a million people in my network) Download the best social networking book ever – and it’s free: www.thevirtualhandshake.com/free-book-download.html

16. LION or LaMB* www.themetanetwork.com (LIONs home page and place to join to get an excel list of people who will accept your invites) www.toplinked.com (List of 4000 people who will accept your invite & opportunity to receive invites - for a fee) Remember YOU only have 3000 invites. www.inviteswelcome.com (Have people invite YOU to join THEIR network for a small monthly fee) http://www.toplinked.com/top50.html (Invite these people IMMEDIATELY to build your network strategically – even if you want to be a LaMB) *Look at My Buds – Courtesy Of Laurie Macomber and Blue Skies Marketing

17. The Brilliance of CommonCraft What is a Social Network? http:// tinyurl.com/ccsocialnetwork (or Google: YouTube AND commoncraft AND social network) What is LinkedIn? http:// tinyurl.com/CCLinkedIn (or Google: YouTube AND commoncraft And LinkedIn) What the difference between a Wiki and a Blog: http:// www.youtube.com/watch?v =AsFU3sAlPx4

18. Integrated Alliances www.linkedin.com (LinkedIn home page) www.integratedalliances.com/Public/Documents/index.cfm (Great networking docs) http://www.integratedalliances.com/Public/Training/LinkedInWebinars/index.cfm (Advanced LinkedIn webinars) http://www.integratedalliances.com/Public/Training/LinkedInWorkshops/index.cfm (Company Workshops and Seminars)

19. Great Books to Read I’m On LinkedIn – Now What??? By Jason Alba The Virtual Handshake – Opening Doors and Closing Deals Online David Teten and Scott Allen www.TheVirtualHandshake.com (free download) Happy About Online Networking By Liz Ryan – founder of World WIT - published 2006: Amazon link is http://tinyurl.com/yeaeu3 Words that Sell By Richard Bayan

20. Contact Me Please feel free to invite me to connect: [email_address] Join one of my groups: The Executive Center or Link into Northern Colorado Tweet me @LinkedInExpert Call me at: (970) 212-4711