1. DO N’T
DO
TH IS! IN MISTAKES
ING LINKED AVOID
5 SHOCK NEED TO
YOU

2. People working in dealerships, vehicle
manufacturers and automotive distributors all
around the world use LinkedIn,
as do architects, facility managers and
builders …

3. In fact there’s now over 100 million
professionals on LinkedIn and growing.
1.1 million in South Africa
9.1 million
200,000 in Thailand
India
2.1 million 2 million
Australia China

4. There are endless reasons for using LinkedIn
more proactively …
• Attract the proper public exposure to
help potential clients find you.
• Manage your reputation in a credible,
professional manner.
• Find relevant information and experts
when you need them.
• Uncover information to help when
evaluating or negotiating a deal.
• Discover new companies to partner
and work with.
• Learn, share and broaden your horizons.

5. but your profile cannot actively
network for you.

6. but your profile cannot actively
network for you.
so let’s make
this happen!

7. Think of LinkedIn as the corporate cocktail
party and everyone you know (and want to get
to know) is there,

8. Think of LinkedIn as the corporate cocktail
party and everyone you know (and want to get
to know) is there,
There are lots of ways of achieving your
networking goals on LinkedIn, and definitely
more than one methodology.
Ultimately one of my favourite ways to learn is
from other people’s mistakes.
So here are …
!!

9. 5 SHOCKING LINKEDIN
MISTAKES YOU
NEED TO AVOID

10. BEING A
WALL-
FLOWER
MISTAKE #1

11. Wallflowers don’t get invited to dance.
Being social is the key to being discovered.
Active participation will draw others to you.
Here’s an example of the most
active discussion in the Auto
OEM Network Group presently

12. Search for groups that interest you
in the Groups directory & Groups search

13. Ask questions from
thousands of professionals
Browse questions and answers
in categories of interest

14. Find the Answers section under
the “More” Tab at the home page

15. BORING
PROFILE
MISTAKE #2

16. Anonymous accounts are pointless.
It’s like hiding at the back of the crowd.
No one will see your potential.
Have an avatar
A photo of you, head and shoulder
only, keep the background simple.
Use the Sewells logo if your prefer.

17. What first impression
do you make?
It’s normal to be Googled
before meeting someone
professionally for the first
time, so your LinkedIn
profile may be what they
see first.
Stay top of mind
within your network
with regular updates.

18. Create a great
persona.
The best profiles are rich
with relevant information.
They’re like a candid
conversation about
yourself.

19. NETWORK
TOO
SMALL
MISTAKE #3

20. Import your
email contacts
Build your network.
• Look at LinkedIn’s suggestions of others you may know
• Find the people you were educated with and share alumni's
• Look at company pages for former colleagues and clients
• Connect with the people you meet at events

21. but remember, the people with most friends
don’t always win.
true value will come from adding people to your
network that you’ve met or have an online relationship
with.
a reference from someone you respect is
recommended, but choose wisely – gravitas rather
than peer popularity.

22. No
integration
with other
platforms
MISTAKE #4

23. Add your LinkedIn URL
to your email signature
Link your professional
twitter account to your
profile
Don’t forget to claim your vanity URL.
Then, add it to your professional Twitter
profile, your business card and on
company proposals and public
documents.

24. NoT
USING
REGULARLY
MISTAKE #5

25. You got mail!
Regularly check your inbox for
updates and invitations.
It is acceptable to exchange InMail
before accepting an invitation.
You do not have to accept every
invitation that you receive.

26. 3 QUICK TIPS!
1. A little bit of application goes a long way!
Add up to 6 LinkedIn profile apps to share
what’s happening in your career.
Use the SlideShare app to showcase
presentations and videos, and the
Reading List by Amazon
You can also showcase
your upcoming events

27. 3 QUICK TIPS!
2. Add your skills!
Find skills
under the
‘More’ tab
Search skills & see who are
the leading professionals and
companies in that market
(according to LinekdIn)

28. 3 QUICK TIPS!
3. Stay on top of industry trends and news
with LinkedIn today
A daily digest of the
most talked about
news in the
Automotive industry

29. RECAP:
MISTAKES
TO AVOID
BEING A WALL- BORING
FLOWER PROFILE
NETWORK TO NO IRREGULAR
SMALL INTEGRATION USE

30. I PROMISE TO NEVER MAKE
THESE MISTAKES ON
LINKEDIN EVER AGAIN
(you sign here)

31. Questions?
Dimitri
Kotov I like emails.
Disclaimer:
The person in is this
photo is not me.
dkotov@worldmark.com.au
Connect with me on LinkedIn at http://au.linkedin.com/in/dimitrikotov