A presentation on starting up and/or running your business in the lean times. Tips on personal branding, education, modeling, marketing and technology tools to help you stay under budget.
re:publica 1 April09 "My career as a corporate blogger"Ed Brill
Ed Brill is one of the voices of IBM and the Lotus brand. His personal blog http://www.edbrill.com is very well known in the Enterprise 2.0 and Notes world. Ed will join us by video conference and will speak about his personal experiences and career at IBM as a Corporate blogger. His speech and the discussion afterwards will be in English.
Contains experiences, results, and recommendations for social media success.
How we got an average lift of 33% across 11 headline A/B testsJoanna Wiebe
Do you know how rare a win rate of 9 in 11 is? It's like the spotted unicorn. Check out this PPT, presented as a live headline workshop + webinar... and see a great example of 1 of the 9 winning tests. Plus, check out the scorecard that helped us PREDICT headline A/B test winners.
As foreclosure rates are continuing to climb, it appears that there is no relief in sight for homeowners who are “upside down” in their mortgages, meaning they currently owe more on their home than it is worth. However, many lenders are now considering short sales before borrowers get to foreclosure.
re:publica 1 April09 "My career as a corporate blogger"Ed Brill
Ed Brill is one of the voices of IBM and the Lotus brand. His personal blog http://www.edbrill.com is very well known in the Enterprise 2.0 and Notes world. Ed will join us by video conference and will speak about his personal experiences and career at IBM as a Corporate blogger. His speech and the discussion afterwards will be in English.
Contains experiences, results, and recommendations for social media success.
How we got an average lift of 33% across 11 headline A/B testsJoanna Wiebe
Do you know how rare a win rate of 9 in 11 is? It's like the spotted unicorn. Check out this PPT, presented as a live headline workshop + webinar... and see a great example of 1 of the 9 winning tests. Plus, check out the scorecard that helped us PREDICT headline A/B test winners.
As foreclosure rates are continuing to climb, it appears that there is no relief in sight for homeowners who are “upside down” in their mortgages, meaning they currently owe more on their home than it is worth. However, many lenders are now considering short sales before borrowers get to foreclosure.
MacLeod, an advertising executive and popular blogger with a flair for the creative, gives his 26 tried-and-true tips for being truly creative. Each point illustrated by a cartoon drawn by the author himself.
If you've ever felt the draw to do something creative but just haven't been able to pull it together, you'll love this manifesto.
found: eagereyes.org
I Don't Get No Respect: An Open Discussion About Spec WorkOwen Shifflett
Spec work describes work that is done for a client without a contract, for which the client will pay only if the work is to be used. Sounds horrible and shady in theory, but the reality of spec work just isn't that simple to define.
How does spec work affect us from a creative community sense and how does that compare to our business goals and objectives in an industry packed with competition?
I hope to balance the pros and cons of spec work, setting aside the general negative angst that get heaped on the topic and see if there's a silver lining to be found. Please feel free to weigh in with your opinion as I'll be updating and refining the presentation in the future.
This talk is about how to marry your innate skills in creative problem solving with the evolving practice of "problem making" to better serve both clients and users in crafting compelling products, services, and experiences. It was presented at Creativity Oklahoma's online conference on applied creativity for art and design, along with Scott Belsky, CEO of Behance.
I get a real kick out of seeing people achieve. This presentation is all about vanquishing the best of procrastination. This deck contains ideas that may help you actualize your goals.
Designers can’t help themselves. We are, by nature, perfectionists. We create, then throw away. We create again, tweak continuously, and fine-tune a design indefinitely. Why can we not stop ourselves? Time passes us by, missing deadlines. In turn, developers anxiously wait for us to finish, so that they can work off of something that has been solidified. During this session, you will learn strategies that will push your design to that "good enough" stage, so you will know “when to say when” and move from designing interfaces to developing them.
(Posted from speech of same name given at the Big Design Conference, June 1, 2012)
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
These slides are adapted from a talk I gave at the Welsh Government's Marketing Awards for the LAM sector, in 2017.
It offers a primer on UX - User Experience - and how ethnography and design might be used in the library, archive and museum worlds to better understand our users. All good marketing starts with audience insight.
The presentation covers the following:
1) An introduction to UX
2) Ethnography, with definitions and examples of 7 ethnographic techniques
3) User-centred design and Design Thinking
4) Examples of UX-led changes made at institutions in the UK and Scandinavia
5) Next Steps - if you'd like to try out UX at your own organisation
Social Media Plan Of Action For Real Estate BrokersDoug Devitre
Doug Devitre presents his Social Media Plan Of Action For Real Estate Brokers and how to build organizational value using low cost methods to the Greater Tampa Association of REALTORS.
Business today is technology driven - especially for the solo professional. This presentation gives you the secrets you need to know to set your business up - step by step - and what tools to use. It also gives you a peak into different strategies which are so important to succeeding in today's fast-pace business reality.
How to Use Social Media To Attract More Customers - HubSpotHubSpot
Businesses now have the power to leverage the Internet -- search engines, blogs, social media -- to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It's realizing that people like doing business with people they like and love doing business with people they trust.
This presentation covers:
* How to use social media to connect with customers online
* Creating content to attract more customers to your business
* Tools to help you manage and measure your social media efforts
The guide to Growth Hacking - 3P Marketing StrategyStefan Tasevski
Growth Hacking - A marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics in order to sell products or gain exposure.
3P strategy - Pull,Push and Product Strategy.
MacLeod, an advertising executive and popular blogger with a flair for the creative, gives his 26 tried-and-true tips for being truly creative. Each point illustrated by a cartoon drawn by the author himself.
If you've ever felt the draw to do something creative but just haven't been able to pull it together, you'll love this manifesto.
found: eagereyes.org
I Don't Get No Respect: An Open Discussion About Spec WorkOwen Shifflett
Spec work describes work that is done for a client without a contract, for which the client will pay only if the work is to be used. Sounds horrible and shady in theory, but the reality of spec work just isn't that simple to define.
How does spec work affect us from a creative community sense and how does that compare to our business goals and objectives in an industry packed with competition?
I hope to balance the pros and cons of spec work, setting aside the general negative angst that get heaped on the topic and see if there's a silver lining to be found. Please feel free to weigh in with your opinion as I'll be updating and refining the presentation in the future.
This talk is about how to marry your innate skills in creative problem solving with the evolving practice of "problem making" to better serve both clients and users in crafting compelling products, services, and experiences. It was presented at Creativity Oklahoma's online conference on applied creativity for art and design, along with Scott Belsky, CEO of Behance.
I get a real kick out of seeing people achieve. This presentation is all about vanquishing the best of procrastination. This deck contains ideas that may help you actualize your goals.
Designers can’t help themselves. We are, by nature, perfectionists. We create, then throw away. We create again, tweak continuously, and fine-tune a design indefinitely. Why can we not stop ourselves? Time passes us by, missing deadlines. In turn, developers anxiously wait for us to finish, so that they can work off of something that has been solidified. During this session, you will learn strategies that will push your design to that "good enough" stage, so you will know “when to say when” and move from designing interfaces to developing them.
(Posted from speech of same name given at the Big Design Conference, June 1, 2012)
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
These slides are adapted from a talk I gave at the Welsh Government's Marketing Awards for the LAM sector, in 2017.
It offers a primer on UX - User Experience - and how ethnography and design might be used in the library, archive and museum worlds to better understand our users. All good marketing starts with audience insight.
The presentation covers the following:
1) An introduction to UX
2) Ethnography, with definitions and examples of 7 ethnographic techniques
3) User-centred design and Design Thinking
4) Examples of UX-led changes made at institutions in the UK and Scandinavia
5) Next Steps - if you'd like to try out UX at your own organisation
Social Media Plan Of Action For Real Estate BrokersDoug Devitre
Doug Devitre presents his Social Media Plan Of Action For Real Estate Brokers and how to build organizational value using low cost methods to the Greater Tampa Association of REALTORS.
Business today is technology driven - especially for the solo professional. This presentation gives you the secrets you need to know to set your business up - step by step - and what tools to use. It also gives you a peak into different strategies which are so important to succeeding in today's fast-pace business reality.
How to Use Social Media To Attract More Customers - HubSpotHubSpot
Businesses now have the power to leverage the Internet -- search engines, blogs, social media -- to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It's realizing that people like doing business with people they like and love doing business with people they trust.
This presentation covers:
* How to use social media to connect with customers online
* Creating content to attract more customers to your business
* Tools to help you manage and measure your social media efforts
The guide to Growth Hacking - 3P Marketing StrategyStefan Tasevski
Growth Hacking - A marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics in order to sell products or gain exposure.
3P strategy - Pull,Push and Product Strategy.
WordCamp Raleigh 2013 presentation covering best practices for developing Small Business websites.
This "User" track presentation describes the 5 Key Components of a Small Business Website, along with guidance on selecting themes and plugins, and performing WordPress installations and content updates.
Thought Leadership in the Construction IndustryImagine
Thought leadership (sometimes called "content marketing" or "idea marketing") can one of the most powerful but challenging tools in your marketing toolbox. Sadly, many builders and A/E/C firms have given up trying to develop valuable content, and started dressing up their brochures as thought leadership. While an impressive brochure has its place, it’s not exactly what we’re going for here. With the right approach, B2B companies large and small can leverage their Subject Matter Expertise (SME) and create valuable content that will connect with their customers and drive business results.
Digital Media Makeover Marketing Profs B2B Forum July 2011Leigh Durst
Leigh Durst does a makeover of the digital media footprints of two B2B brands, Ritchie Brothers Auctions (3.3 Billion Dollar Global Auctioneer) and Package Machinery Corp (Mid-sized Machine Manufacturer for CPG companies) including notes on how to improve execution within various properties (web, blog) before/after wire frames and tips and tricks for creating a more usable web presence.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
4. Others do...
1/5 Employers screen candidates online
1
✤
1/10 Admissions counselors screen students prior to
✤
acceptance
1
1/5 Working College grads are expected to maintain
✤
some form of self-marketing 2
1. Careerbuilder.com & Kaplan
2. Digital Footprints, Pew Internet and American Life Project, December 2007
17. A personal brand means that your reputation
will always be directly connected to the work
produced by and business with your name
on it. That’s something that should encourage
better business practices, not discourage
people from using their name in a business.
- Skellie, Rockstar Personal Branding
25. Be Honest
Build your Reputation
Pay for the Pretty Stuff
Avoid Brand Killers
Unique Selling Proposition
26. Unique Selling Proposition
The take home point; the one-paragraph point of
✤
difference made to stick in the minds of your target
market.
Defines you
✤
Sets you apart
✤
What can you do that sets you apart?
27. Be Honest
Build your Reputation
Pay for the Pretty Stuff
Avoid Brand Killers
Unique Selling Proposition
Become an Expert
28. Are you an Expert?
Blog
✤
Trade related organizations
✤
Experience
✤
Long client list
✤
Get published
✤
Teach classes / hold talks
✤
29. Be Honest
Build your Reputation
Pay for the Pretty Stuff
Avoid Brand Killers
Unique Selling Proposition
Become an Expert
Spread the Word
30. Spread the word.
Read
Mail flyers
Send emails
Comment
Hand out business cards
Share
Shake hands
Ask for referrals
Kiss babies
Attend
Contxts text CHRISTIANROSS TO 50500
33. Do Market Research
Use government data...
✤
after all, you paid for it!
Think internationally as
✤
well as domestically
Try trade associations,
✤
SIGs, think tanks, and
unions
34. Prototype an Idea
Build a Prototype
✤
Find a design partner for a spec
✤
prototype
Arrange sample components
✤
Leverage an existing supply chain
✤
Partner with a customer,
✤
agency or university
35. Boost Marketing and Sales
Make sure your message is
✤
compelling!
Understand your prospective
✤
customers and investors
Refine and practice your pitch!
✤
Leverage talented amateurs
✤
36.
37. Boost Marketing and Sales
Maximize unpaid coverage
✤
Make use of free trade magazine
✤
announcements
Write a newspaper or magazine
✤
article…whether credited or not!
Become a human interest story
✤
Host or Present at an event
✤
38. Boost Marketing and Sales
Use guerilla tactics at a trade
✤
show or association meeting
Buy the coffee, not the floor space
✤
Distribute your literature, not your IP
✤
Ride on a partner’s coattails
✤
on product rollouts
✤
events
✤
dinners...but cautiously!
✤
40. Tools of the Trade
SaaS
✤
Open Source / Free
✤
Social Media / RSS
✤
CMS
✤
41. Software as a Service (SaaS)
Common software applications that are hosted
✤
remotely and share a common code base.
Pay as you need
✤
Access from anywhere
✤
Avoid licensing / admin costs
✤
No installation necessary
✤
42. Software as a Service (SaaS)
Time Tracking
Project Management
Statistics
Storage
Payment Receiving
CRM
Web Analytics
Accounting Communication
Payroll / HR IT / Security
43. Software as a Service (SaaS)
Project Management Accounting Payroll / HR
Payspace
Basecamp Quicken Online
Xero
ActiveCollab Mint
Paycycle
SmartSheet Wesabe
Boomi Boomi
Collabtive Xero
ClockingIt SmartSheet
Communication Invoicing Time Tracking
Campfire Freshbooks Toggl
Gmail / Hotmail / Yahoo Cashboard Harvest
Google Apps SmartSheet SlimTimer
Backpack InvoiceMachine ClickTime
MailChimp
ZOHO Docs
44. Open Source / Free
Software that has been licensed to allow access,
✤
modification and distribution rights to the user.
While many are, not all open source project are free
✤
Free software doesn’t necessarily mean open source
✤
45. Open Source / Free
Linux / Apache / Mail Skype
✤ ✤
OpenOffice Paint.NET
✤ ✤
Foxit PDF VLC
✤ ✤
CutePDF AVG / Avast
✤ ✤
SyncBack 7-zip
✤ ✤
Launchy / Quicksilver Klok
✤ ✤
46. Social Media / RSS
Establish a presence
✤
Be transparent
✤
Establish a good mix
✤
Gently promote yourself
✤
Connect organically
✤
47. Warning: be wary of the danger
of confusing activity with progress
48. RSS - Get Productive
Really Simple Syndication (RSS)
✤
Content published in a way that is easily subscribed to
✤
Bring the web to you
✤
Feed Reader:
✤
Google Reader
✤
Yahoo
✤
NetNewsWire
✤
Bloglines
✤
49. Content Management Systems
Become your own webmaster
✤
Control your content
✤
Save money
✤
MoveableType
CompleteSite
SquareSpace
WordPress
ExpressionEngine
Joomla
Drupal
50. Resources: Government
www.gpoaccess.gov
✤
www.firstgov.gov
✤
www.science.gov
✤
http://factfinder.census.gov/
✤
www.fedstats.gov
✤
http://www.gpoaccess.gov/libraries.html - Location of local Federal document
✤
libraries
http://answers.firstgov.gov/cgi-bin/gsa_ict.cfg/php/enduser/ask.php - Get your
✤
FirstGov questions answered by email
51. Resources: Marketing, Research, and Sales Sources
www.officelive.com - Build a free web presence
✤
http://researchinfo.com/ - Free market research sources
✤
http://www.slideshare.net/ - Share a presentation
✤
http://docs.google.com - share documents
✤
http://www.pr.com/promote-your-business?
✤
gclid=CNmr5aeWjJkCFR2dnAodLlf2mg - Do it yourself PR
52. Resources: Marketing, Research, and Sales Sources
http://www.prweb.com/destination.php?awsrc=prweb_plainenglish_fp
✤
- More do it yourself PR
www.vyew.com , www.dimdim.com , www.yugma.com - Host a free
✤
web conference
www.salespider.com , www.leadvine.com - Network for leads
✤
http://www.vistaprint.com - Free business cards, pens (postage not
✤
included)
www.37signals.com, www.officezilla.com - Individual and group
✤
organizing and collaborating tools
55. http://www.slideshare.net/christianross/mitef-bootstrapping-freeconomics
Thank you
Brad Taylor: Principal at Ausum, ausum.biz
Brad Taylor is the principal at Ausum, a technology consulting and
investment company. Brad will talk about low cost business, government and
technical resources to jumpstart your business.
Christian Ross: Managing Director, txgeeks.com
Christian Ross is a stickler for personal branding and knowing what
Google has to say about you. He works daily to stamp out ugliness in the
design world and has a pretty good understanding of all things web
related. An entrepreneur by both heart and trade, he’s always scheming
on how to build the next big thing. You can find him rambling in length:
http://christianross.net and in short: http://twitter.com/christianross