This document provides an overview and guidance on integrating social media into marketing plans and client engagement. It discusses how to sell social media strategies to stakeholders, develop social media campaigns, monitor online conversations, and effectively use various social media platforms and tools like Facebook, Twitter, LinkedIn, blogs and more to engage customers, build brands and measure results.
Doing Business Socially on Facebook | Wahine Media at Pacific New MediaWahine Media
Your business has a Facebook page, now what? How do you find and build an audience? Find out what it takes to be visible on Facebook and how to build a vibrant community through outreach and engagement, who to talk to and how. Engagement is the magic 'key to the city' but it takes time. Step through time-saving and helpful tools, get insider tips and, during demonstration, analyze your page and make adjustments real-time. This is a fast-paced class so bring your laptop and a basic understanding of Facebook.
Prerequisite: An open, active Facebook account.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
If you're not telling your story I assure you your competitor is telling theirs, and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your business above your competitors and stay there.
The Social Media Master Series, brought to you by Z Interactive, is presented by Harrison Blum and Anthony D’Ambrosio who carry over 10 years of experience in brand strategy, digital advertising and social media. While Z Interactive may have a young history, it is a company with an unparalleled track record with brands such as On The Border, Live nation and the artist Coldplay under their belts. Their team is second to none in their ability to take new and growing businesses to the next level using both traditional and new marketing platforms.
In this session you will gain valuable insight on how to build a strong brand on the most popular social media network. We’ll show you how to leverage Facebook to not only reach your target audience for your business but how to convert them into “actual” paying customers, and keep them coming back. The Social Media Master Series is part of a series of 90 minute sessions that build upon each other and offered each month (session locations may vary).
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Doing Business Socially on Facebook | Wahine Media at Pacific New MediaWahine Media
Your business has a Facebook page, now what? How do you find and build an audience? Find out what it takes to be visible on Facebook and how to build a vibrant community through outreach and engagement, who to talk to and how. Engagement is the magic 'key to the city' but it takes time. Step through time-saving and helpful tools, get insider tips and, during demonstration, analyze your page and make adjustments real-time. This is a fast-paced class so bring your laptop and a basic understanding of Facebook.
Prerequisite: An open, active Facebook account.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
If you're not telling your story I assure you your competitor is telling theirs, and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your business above your competitors and stay there.
The Social Media Master Series, brought to you by Z Interactive, is presented by Harrison Blum and Anthony D’Ambrosio who carry over 10 years of experience in brand strategy, digital advertising and social media. While Z Interactive may have a young history, it is a company with an unparalleled track record with brands such as On The Border, Live nation and the artist Coldplay under their belts. Their team is second to none in their ability to take new and growing businesses to the next level using both traditional and new marketing platforms.
In this session you will gain valuable insight on how to build a strong brand on the most popular social media network. We’ll show you how to leverage Facebook to not only reach your target audience for your business but how to convert them into “actual” paying customers, and keep them coming back. The Social Media Master Series is part of a series of 90 minute sessions that build upon each other and offered each month (session locations may vary).
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Eminent Online Marketing's monthly newsletter brings you fresh stories, tips and trends on internet marketing. This month, we're showing you ways to build your profile using online marketing. Plus, a closer look at the Eminent Online Marketing team!
Social vs Facebook. Is the Facebook page enough as a digital channel for a br...Tribal Fusion
Tom Roychoudhary from chief innovations officer, MCN Middle East Communications, presentation from Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
Essential Online Marketing by Nixon McInnesnixonmcinnes
Cutting edge online marketing techniques including blogging, podcasting, vlogging, killer content, online social networks, email marketing and landing pages. Run by Nixon McInnes - a leading website design and build agency specialising in using the very latest in social media innovation to help businesses to engage better with their customers. We enjoy working with industry leading clients including O2, First Capital Connect, Harley Medical Group and Neilson Active Holidays from our Brighton HQ.
This presentation provides a brief introduction to the social Internet, an explanation of why it's significant, and a research-based framework for developing an effective social media strategy. The content focuses on government examples, but the best practices should apply to anyone.
20x more time in apps than mobile web visitors spend in the mWeb
3x more conversion than mobile websites
55% of mobile commerce takes place in apps rather than websites
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
How to Create Multi-Product Ads With Facebook Power EditorAdomas Baltagalvis
Here's a detailed step-by-step guide on how to create Facebook multi-product ads!
For a more detailed article, visit: http://www.adomasbaltagalvis.com/2015/02/21/how-to-create-killer-multi-product-ads-with-facebook-power-editor/
Even if you have no previous experience in using Power Editor, this tutorial will help you.
You will learn everything about how to create a campaign with multiple images and links and more.
And if you have any questions on creating multi-product ads or anything else related to Facebook marketing and advertising, feel free to get in touch.
Cheers!
On July 20, 2010, the DFW HR Roundtable, hosted by Pearson Partners International, discussed social networking and how it can help your business success. The featured speaker was Mark Harwell of Avidity Media.
Attirez des leads, et nouez des relations clés à toutes les étapes du cycle de vente.
Que ce soit manuellement ou automatiquement, découvrez toutes les bonnes pratiques pour performer sur LinkedIn
Building A Successful Social Media CampaignNik Souris
Course slides from UCSD Rady Center of Development program developed for the USMC on "Building A Social Media Campaign" presented by Steve Bellach and Nik Souris on January 25, 2017 at Camp Pendleton.
Demonstrate ROI from successful completion of Social Media Strategies Training for Key PHFH personnel such as the ability to continuously raise awareness of the work Habitat delivers to the local community and the great need that continues to exist mobilizing target audiences to action: donate, volunteer, advocate.
Eminent Online Marketing's monthly newsletter brings you fresh stories, tips and trends on internet marketing. This month, we're showing you ways to build your profile using online marketing. Plus, a closer look at the Eminent Online Marketing team!
Social vs Facebook. Is the Facebook page enough as a digital channel for a br...Tribal Fusion
Tom Roychoudhary from chief innovations officer, MCN Middle East Communications, presentation from Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
Essential Online Marketing by Nixon McInnesnixonmcinnes
Cutting edge online marketing techniques including blogging, podcasting, vlogging, killer content, online social networks, email marketing and landing pages. Run by Nixon McInnes - a leading website design and build agency specialising in using the very latest in social media innovation to help businesses to engage better with their customers. We enjoy working with industry leading clients including O2, First Capital Connect, Harley Medical Group and Neilson Active Holidays from our Brighton HQ.
This presentation provides a brief introduction to the social Internet, an explanation of why it's significant, and a research-based framework for developing an effective social media strategy. The content focuses on government examples, but the best practices should apply to anyone.
20x more time in apps than mobile web visitors spend in the mWeb
3x more conversion than mobile websites
55% of mobile commerce takes place in apps rather than websites
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
How to Create Multi-Product Ads With Facebook Power EditorAdomas Baltagalvis
Here's a detailed step-by-step guide on how to create Facebook multi-product ads!
For a more detailed article, visit: http://www.adomasbaltagalvis.com/2015/02/21/how-to-create-killer-multi-product-ads-with-facebook-power-editor/
Even if you have no previous experience in using Power Editor, this tutorial will help you.
You will learn everything about how to create a campaign with multiple images and links and more.
And if you have any questions on creating multi-product ads or anything else related to Facebook marketing and advertising, feel free to get in touch.
Cheers!
On July 20, 2010, the DFW HR Roundtable, hosted by Pearson Partners International, discussed social networking and how it can help your business success. The featured speaker was Mark Harwell of Avidity Media.
Attirez des leads, et nouez des relations clés à toutes les étapes du cycle de vente.
Que ce soit manuellement ou automatiquement, découvrez toutes les bonnes pratiques pour performer sur LinkedIn
Building A Successful Social Media CampaignNik Souris
Course slides from UCSD Rady Center of Development program developed for the USMC on "Building A Social Media Campaign" presented by Steve Bellach and Nik Souris on January 25, 2017 at Camp Pendleton.
Demonstrate ROI from successful completion of Social Media Strategies Training for Key PHFH personnel such as the ability to continuously raise awareness of the work Habitat delivers to the local community and the great need that continues to exist mobilizing target audiences to action: donate, volunteer, advocate.
"Hi," my friend said. "Do you have any time? I could really use some help promoting our upcoming film festival. Only problem is it is in 3 weeks!" Although I don't suggest waiting that long, there are ways to successfully promote your festival. If you would like our film festival PR template, please contact me at deborah@creative-si.com.
Social Media Proposal with Steps for producing and publishing content. Content Marketing on social outlets adds value to potential customers so they start to know, like and trust you.
During my internship with Graham Oleson, I was tasked with coming up with a social media plan. Here is a snapshot of the presentation I came up with, including best practices, tools research, and recommendations.
Social Media Proposal For Realtor AssociationsDoug Devitre
Take a look at an effective approach on determining how Realtor Associations Can use Social Media. This proposal includes quantifiable results using social networking sites such as linkedin, facebook, and twitter for marketing, communication, and advertising.
How to Create and Use Snapchat's New Custom GeofiltersGary Vaynerchuk
Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Compared to other mediums, a custom Snapchat Geofilter is a branded impression on steroids.
Here's a guide explaining why this is such a great opportunity for your brand and a step-by-step guide on how to create one yourself. ;)
91 Free Twitter Tools and Apps to Fit Any NeedBuffer
We’ve collected a great bunch of free tools for Twitter - all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list.
The Next Level of Social Evolution: I Have a Social Profile, What’s Next? M...Benjamin Weisman
This Presentation looks at executing more than just a standard Social Presence and ways to consider return on influence and looks at the practice of Planning as a discipline and the ways that Magazines and publishing can leverage such thinking.
This was presented to the City and Regional Magazine Association (CRMA) at their annual conference.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-Commerce and Social Business - What a business owner should know about SEO, Social Media, Email Marketing, and more ..
Presented At Austin, TX Economic Business Growth Incubator (EGBI) on 2/14. Really enjoyed teaching the class to highly motivated bootstrap entrepreneurs! - Elizabeth Quintanilla
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
A class presentation for a project in Management Information Systems class at Miami University. The client, new to the realm of social networking, was exploring options for family-friendly sites and network ideas. I was presented with the challenge of reviewing a current social network (ExpertVillage) and then making a recommendation of whether the firm should pursue a buy-out, or develop their own network. In the following slides, my team's recommendation's and findings are documented. Our proposed new venture is The Front Porch, a mix of social networking and social video site that seeks to gather families around meaningful activities that encourage growth and learning.
This presentation aimed at small businesses and entrepreneurs talks about how to be strategic with marketing. There are several bonus slides discussing how to use social media at the end of the presentation.
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
1. Web 2.0
MM
2
Mastering
Web 2.0 for
Your Clients
Spring Training
2009
2. Overview
Web 2.0
•Integrating Social Media into your Clients
Marketing Plan
•Selling Social Media and Web 2.0
•Strategic Planning
•How to Use the Tools
Spring Training
2009
3. Introduction
I. What We Are Going to Cover Today
• The shift in marketing over the last 5 years
• How do you reach your customers today?
• The Balancing Act of Marketing in a New Era – Using an
integrated approach
• The power of public relations
• Spreading the word through grassroots marketing
• What are you doing online?
• Leveraging Web 2.0 to Engage Customers and Build Your
Brand
• How to formulate your budget
4. How do you sell social media to
a CFO?
•Provide hard facts
•Create brand ambassadors who
market for free
•Social media is here to stay
•Initiatives of your competitors
How to sell social media to •Present the CFO with consumer
skeptics click here feedback about their company on the
Web
Click Here for more information
5. Corporations are ready to
engage
Corporate executives do get it,
but they need to overcome some major
hurdles
Number One Obstacle is Education
• Find relative case studies that
demonstrate the results they want
Speak Their Language
•Companies are complex and managed by
key value pairs like: Objectives-
YouTube Video
Achievements, Investments-
Return, Strategy - Execution
6. Creating a Corporate
Social Media Campaign
1. Identify client objectives 5. Analyze the results
2. Determine target 6. Determine what
audience and where to places, spaces and tools
find them need to be used
3. Establish success criteria 7. Prioritize action items
4. Monitor and track online 8. Share your findings
conversation about your
For more information Click Here
client
7. Find Your Target Audience
Use Google Blog
Search to find blogs
that cover topics related
to your client‟s industry
and subscribe in your
reader
This allows you to stay
on top of current trends
and follow what people
are saying about your
client
8. • Create a Google Alert for Key Search
Words: Las Vegas Commercial Real
Estate, Colliers International
• Tweetbeep.com Keep track of
conversations that mention your client and
their company with hourly updates!
9. There are a variety of tools to help you
monitor the conversation
Technorati Blog Search Engine
boardreader.com allows users to search
multiple message boards simultaneously
Search.twitter.com helps you filter all the real-
time information
10. Now that you are following the
conversation, how do you
respond to what people are
saying about your client?
11. Crisis Management Online
Act Quickly - Online information spreads
instantly, therefore it is imperative a company act
quickly to manage the crisis. For more information visit
http://btobmarketing.wordp
ress.com/
Have a Team of Social Media Specialists - Devise a
plan with a team that is familiar with social media
and will know how to use social media to address
the issue or problem in a proactive manner.
Keep a Constant Communication Flow -
Communication must be consistent to be effective.
Be Transparent - Transparency is useful in
gaining trust in social media. It allows an audience
to connect with an organization during a time of
crisis.
12. People are talking about your
client online
Colliers International Las Vegas and LS Power
13. Create Compelling Content
Now that you have found your audience, what do
you want to tell them?
It is our job as PR practitioners to
become consumers of information. We
must have our finger on the pulse on
the type of information the target
audience is consuming and looking for
to understand how to best make the
client relevant.
It is our job to serve as aggregators for
information around a topic or industry
and as aggregators be able to
incorporate the clients story in to the
overall thoughts of the industry.
14. What places, spaces and tools need to be
used for communicating your client‟s
message?
16. Creating a Good Profile
1. Use real names
2. Real photos
3. Keep your content personal (to an extent) and interesting
4. Use strategic keywords
5. Link to your content and website
17. Increasing Corporate Facebook
Fans 1. Create a 1 cell borderless table, with a fixed
Displaying different content for
height and width; for example, 100px.
fans and non-fans 2. Create and define a background image for
that cell to the same dimensions, which
contains the information you want NON-fans to
This allows brands to display a see.
“Become a Fan” incentive in an FBML 3. Create a same-sized image that contains the
information you want Fans to see and insert
box or Tab. This allows for some that into the cell.
interesting scenarios, from displaying 4. Use the following FBML tag to surround the
a simple “Thank you” to people who cell contents -
<fb:visible-to-connection><img src=”insert your image
become Fans, to incentivizing visitors URL”></fb:visible-to-connection> .
This FBML Tag only displays its content to Fans who are logged in.
to “Become a Fan to see exclusive So what we‟re actually doing here is creating a table with a
background image, and then covering it up with another one IF you‟re
content/promo code/offer.” a Fan. It‟s a bit of a hack, but only takes five minutes to do.
Here‟s some example code if you want to try it:
<table width=quot;xxquot; height=quot;yyquot; border=quot;0quot; cellspacing=quot;0quot;
cellpadding=quot;0quot;><tr> <td
http://infocomgroup.net/prumanual background=quot;http://www.yourdomain.com/linkto/nonfans.jpgquot;>
<fb:visible-to-connection> <img
s/facebook.pdf src=quot;http://www.yourdomain.com/linkto/fans.jpgquot; height=quot;xxquot;
width=quot;yyquot; /> </fb:visible-to-connection> </td></tr></table>
18. Is your website mobile-friendly?
• With the increase in mobile devices that
support internet browsing, the number of
websites popping up geared for mobile
devices will likely increase dramatically in
the next few years. Along with them, these
mobile websites should continue to grow to
fit the user‟s expanding needs.
• Think about the sort of information your
mobile customers might want –
directions, search, contact
information, latest news, business hours?
Nevada Mobile Websites
For more information click here YouTube Video
19. Guidelines for B2B contacts
Podcasts Click Here
Podcasting is a form of audio broadcasting on
“Someone who listens to a
the Internet. You can download podcasts (audio
B2B podcast wants to know
shows) to your iPod or you can use your
what the future holds and they
computer with some music software such as
want to hear it from experts
Windows built-in Media Player or my favorite
working on real-world
player, Winamp, or other portable music players
applications.”
(iPod competitors) such as Creative Zen or
iRiver. It really doesn‟t matter, as long as you
have some way to play music on your computer
you will be able to listen to podcasts.
Click here for more information on
podcasts.
20. If you are not on Twitter – you
should be
Click here for a Twitter Video Tutorial
• Build Your Network
• Engage with Your
Community
• Track and Analyze
• Use Tools
• Avoid Spam or Twitter
Abuse (excessive tweets)
For more information click here
21. Using LinkedIn as a Marketing Tool
Click Here for a LinkedIn
Video Tutorial
Ask for advice.
LinkedIn’s newest product, LinkedIn
Answers, allows you to broadcast your
business-related questions to both your
network and the greater LinkedIn network.
The premise is that you will get more high-
value responses from the people in your
network than more open forums.
LinkedIn Applications
Click Here for More
Information
22. Practicing PR on the Web
Social Media
Releases engage
readers with
multimedia content
shared via Google
News and apps like
Facebook, Twitter
and more.
Pitchengine.com
23. What if you could get
tomorrow‟s newspaper
today?
Twitter is a great resource for media
contacts and news leads and Muck
Rack is another great resource that
helps you track short messages on
Twitter written by the journalists
24. How to Pitch to Bloggers
1. Read the Blog
2. Comment on the Blog
3. Link to their Blog on Twitter
4. Send a quick personal email with a call to action
5. If you have their mailing address, send them a company
brochure