Corporate blogging
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Corporate blogging can benefit companies by building their online presence and brand. It is important that corporate blogs fit with the company's culture. Some key strategies for corporate blogging include building thought leadership, highlighting corporate culture, connecting with employees, and strengthening the brand. Several case studies show how companies like Southwest Airlines, Microsoft, and Zappos have successfully used blogging to engage customers and employees. However, companies must also be careful, as seen in examples where Nestle and Honda received negative feedback from social media interactions.
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Social Media For business e-book
This Social Media for Business ebook, will give you the basics around Social Media to help you with you small business.
Case study 5 chapter 91. 2. Answer the Case Study Questions (f.docx
Case study 5 chapter 9
1.
2. Answer the Case Study Questions (found at the end of each case study) in 500-750 words total (not including reference list).
3. Include at least one additional, external reference to sources such as an article or video. Cite the reference(s) in your study.
Your case study will be graded on the following:
Grading: 20 points
Content 80% (how thoroughly and logically you answer the questions, how well you incorporate your reference(s), how well you make arguments and state facts to support your answers).
Spelling/Grammar/Punctuation 20%
Interactive Session: Technology Getting Social with Customers
Businesses of all sizes are finding Facebook, Twitter, and other social media to be powerful tools for engaging customers, amplifying product messages, discovering trends and influencers, building brand awareness, and taking action on customer requests and recommendations. Half of all Twitter users recommend products in their tweets.
About 1.6 billion people use Facebook, and more than 30 million businesses have active brand pages, enabling users to interact with the brand through blogs, comment pages, contests, and offerings on the brand page. The “like” button gives users a chance to share with their social network their feelings about content and other objects they are viewing and websites they are visiting. With like buttons on millions of websites, Facebook can track user behavior on other sites and then sell this information to marketers. Facebook also sells display ads to firms that show up in the right column of users’ home pages and most other pages in the Facebook interface such as photos and apps.
Twitter has developed many new offerings to interest advertisers, like “promoted tweets” and “promoted trends.” These features give advertisers the ability to have their tweets displayed more prominently when Twitter users search for certain keywords. Many big advertisers are using Twitter’s Vine service, which allows users to share short, repeating videos with a mobile-phone app or post them on other platforms such as Facebook.
Lowe’s is using Facebook mobile video and Snapchat image messaging to help first-time millennial home buyers learn home improvement skills. The home improvement retailer launched a new series of social videos in April 2016 to showcase spring cleaning and do-it-yourself projects. Lowe’s believes this is a more immediate and interactive way to reach younger consumers who are increasingly spending time on visual-driven social media platforms.
Lowe’s “FlipSide” videos are short, two-sided live action videos that show simultaneously what can happen if a homeowner doesn’t clean the gutters and air filters or prune overgrown shrubs compared with the results of proper spring cleaning. These videos take advantage of the flip video application in Facebook’s mobile feed that enables users to change the orientation of the video, and the videos link back to the Lowes.comwebsite.
Lowe’s “In-a-Snap” Snapchat ...
Social media and Recruiting
This document discusses how businesses can use social media platforms like LinkedIn, Facebook, Twitter, Google+, YouTube, Pinterest, and blogs to find and hire employees. It provides tips for each platform such as creating a company page, posting job openings, engaging with online communities, and searching for potential candidates. The overall message is that social media can help businesses demonstrate their culture, engage with potential hires, and find qualified applicants.
Social Media Strategy by Startup Lifecycle Stage
The document discusses when and how a startup should use social media at different stages of its lifecycle. It recommends using LinkedIn and Facebook to find co-founders early on, and negotiating with social media influencers to leverage their existing audiences once a product launches. As the startup builds and scales, it should focus on building its own social media channels like a Facebook page and engage in more personal interactions with fans to help them influence their friends.
Web 2010 Discover Ten Strategies Defining Your Business Future
The document outlines 10 strategies for defining a business's future in 2010 according to Jay Berkowitz. The strategies are: 1) Micro Communications, 2) Virtualization, 3) Free!, 4) Social Search, 5) Customer Service as the New Marketing Department, 6) Disintermediation - Part II, 7) Super Widgetization, 8) Video, 9) Personal Branding, and 10) Semantic Web/Web 3.0. Each strategy is accompanied by business applications and advanced tactics for implementation.
Web 2 0 Search Engine Optimization Manual
This document provides an introduction and action plan for companies to effectively utilize various web 2.0 tools like blogs, Facebook, YouTube, and Twitter for search engine optimization and marketing purposes. It outlines specific steps companies should take to set up profiles and pages on these platforms, create and share content, advertise, and develop widgets to engage customers and increase search engine rankings. Implementing these strategies can help solve companies' biggest problem of SEO and get them on the first page of search results cost-effectively.
From Apps To Tweets Insurance Agents and the Social Web 040310
The document discusses how social media can be used by insurance agents and companies to engage with customers, build relationships, and generate leads. It provides examples of how some agents and companies are using tools like blogs, Facebook, Twitter, and YouTube to educate customers, share disaster preparedness information, and develop communities around targeted customer segments. The document also outlines best practices for social media use in business and tips for measuring return on investment from these strategies.
Web 2010 – Ten Trends Defining Your Future
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
Building a Brand (Social Media Marketing)
1) The document discusses how leading brands like Gap, Coca-Cola, and McDonald's struggled when they failed to understand their target audiences and strayed from their core brand promises on social media.
2) It provides examples of how Volkswagen India and Snapdeal effectively use social media to engage customers and address issues, highlighting the importance of listening to customers.
3) Virgin Atlantic is cited for its customer-centric social media approach focused on learning from customers, supporting its brand values, and continually improving based on social media insights.
Social Media 101 - an introduction
This presentation will give a brief overview of social and digital media and how it has become a major part of our lives, businesses and ecosystem.
It is important to understand how it affects our daily lives, and also how media and the way we communicate has changed (and still is changing) drastically.
Applying social media to business marketing
Applying social media to business marketing Rene Power, agency marketer, writer of The Marketing Assassin Blog
A presentation given to the second year marketing degree students at University of Derby on 24 February 2011, introducing them to social media and discussing how it can be used in business. Includes some interesting consumer and business to business examples and a ten step plan to creating a social media plan that will successfully support brand marketing.30 Tips For Using Social Media
The document provides 30 tips for using social media for businesses. Some key tips include offering behind-the-scenes content to engage customers, demonstrating your company's products or services through multimedia on sites like YouTube and Twitter, monitoring what people say about your brand online and responding to complaints quickly, and finding and engaging with influencers in your industry on sites like LinkedIn and blogs. The overall recommendations are for businesses to use social media to build community, showcase expertise, and resolve issues in a transparent manner.
Similar to Corporate blogging (20)
Digital Natives - Session 4 - Listening to consumers
Digital Natives - Session 4 - Listening to consumers
Social media success strategies June 2010 by CEO Hillary Bressler
Social media success strategies June 2010 by CEO Hillary Bressler
Case study 5 chapter 91. 2. Answer the Case Study Questions (f.docx
Case study 5 chapter 91. 2. Answer the Case Study Questions (f.docx
Web 2010 Discover Ten Strategies Defining Your Business Future
Web 2010 Discover Ten Strategies Defining Your Business Future
From Apps To Tweets Insurance Agents and the Social Web 040310
From Apps To Tweets Insurance Agents and the Social Web 040310
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留信网认证的作用:
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3:国家专业人才认证中心颁发入库证书
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我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Corporate blogging
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