The document provides an overview of how small businesses can make money using social media. It discusses how social media is about engaging communities rather than broadcasting messages. Key points include measuring social media efforts, tools for platforms like Twitter and Facebook, opportunities that social media provides for branding, lead generation and customer retention, and integrating social media with other marketing and PR efforts. The overall message is that social media is a new paradigm for business communications that companies should leverage through creative ideas and a strategic approach.