Liam learned that audience feedback was essential to improving his work. He used qualitative research methods like interviews to get in-depth feedback and quantitative methods for quick opinions. Feedback from his target audience and classmates helped him understand what worked and refine his ideas. For his music video, audience feedback helped him improve elements like shot variety, lip syncing, and featuring the band more. He found that using social media was an effective way to get audience opinions and would do so earlier in future projects.

1. What have you learned from
your audience feedback?
Liam Penn

2. My audience feedback has been really effective and
essential to the adaptation and advancement of the
quality of my work. It has allowed me to progress
and adapt towards a more professional and
appropriate package for my target audience. I had
mainly used qualitative methods of collecting data
which allowed my feedback to be more in depth and
closer to the audiences real feedback. I only used
quantitate methods when I wanted a quick and
often less in-depth opinion.

3. I received my Feedback from both members of my class who
contributed a professional opinion and I also received feedback
from my target audience. At first I only asked peoples opinion in
person using qualitative methods of research. I also did not use
any forms of social media. I later learnt that using social media
to get opinions was way more effective. Individuals where more
likely to express their opinions.

4. I presented my
Treatment to my music
video to a group of
college students who
were my target
audience. Their reaction
was fairly positive
and enthusiastic about
my ideas. This initial
opinion was important
to receive as it allowed
me to understand what
my target audience
wanted and where to
expect of my video.

5. I had learnt from my research that the in real life
directors of music videos used a treatment to pitch
their ideas and gain feedback and opinions. It was
important to gain this feedback and opinions in
order to advance and actually produce the video.

6. When I had finished my rough cut for my music video I
then proceeded to gather feedback from class mates in
order to get a more professional opinion. This feedback
was moderately positive and at this point they liked the
storyline that I had written in.

7. However they did agree that I needed to re-film a few shots and
attempt to vary my shot angles. They also stated that I should
probably attempt more band footage. So I then had to set about
filming a few new shots of 'the band'. I had learnt from this that
audience would be expecting more of the band featuring along with
the narrative.

8. After I had finished my second rough cut I released it to my target
audience. It was important to receive feedback from both target audience
and class mates in order to create something which was professional and
something that my target audience actually wanted to watch.

9. They suggested that my lip sync was out of time and some of
the shots were noticeable that I had filmed them on different
days. However they did praise my narrative. This was fairly
positive feedback as I knew I would only need to colour correct
and re-edit my original footage of the lip syncing so it matched
the beat. Mainly this feedback was predictable as I was not
expecting it to come out perfect.

10. When gathering feedback for my Dipipak I asked my target audience which font would
be the most appropriate and effective to use for my title. I gave them an option of 6
fonts to choose from. They stated that they liked the 5th Font the best. This was
predictable as the other 5 fonts I had provided were either too bold or did not stand
out enough. I then continued to question my target audience which position they felt
would be the most effective in my digipak. (Shown in the pictures below) Either 1,2 or
3. The results showed that the first picture was the most effective according to my
target audience.

11. In the end I found the most
effective way of asking the
opinions of my target audience
was through social media
networks such as facebook.
Throughout this project I only
asked the opinions through
the means of questionnaires
or unstructured
interviews/viewings where I
asked for feedback. I chose to
publish my final music video
on facebook. It received some
great responses and some
good feedback.

12. If I had a choice to do this project again I would have
started using Facebook and other social media
websites at an earlier date to receive feedback from
target audience. It also allowed we me to attract a
larger target audience who may not specifically listen
to folk music but might still enjoy listening to it.