The document discusses how the author gathered audience feedback through online surveys and in-person discussions to inform the production of their music video, digipak, and poster. They found that their target audience was ages 10-18 and shaped the theme of partying and alcoholism accordingly. After showing early drafts, they received critical feedback suggesting more varied camera shots and a close-up depicting sadness, which they incorporated. Overall, the author believes they selected the right target audience based on feedback shaping their work to fit audience interests and expectations.