Liam received feedback from both classmates and his target audience that helped him progress and adapt his music video project. Initial feedback from target audience on his treatment was positive and helped him understand what they wanted. Classmates' feedback on his rough cut was also positive but suggested re-filming shots and adding more band footage. Feedback from target audience on the second rough cut noted issues with lip syncing and consistency between shots. Later, target audience feedback via a survey helped Liam choose effective font and layout options for his packaging. He found using social media an effective way to get target audience feedback.