The document discusses what the author learned from audience feedback on their music video and digipak project. They received feedback both informally through social media and texts, as well as more formally through focus groups and questionnaires. The feedback helped them identify quality issues, make specific improvements, and gain confidence in their work. It reinforced for the author that audience feedback is essential to recognizing flaws and improving media products.

1. Question 2 – What have you learned
from your audience feedback?
By Jumana ismail

2. Introduction
It was extremely vital to gather audience feedback from as much people as possible
because having someone else judge or critique my work enabled me to see flaws that I
wouldn't’t of been able to see myself. When carrying out audience feedback, I arranged a
time for people in my school to come into a classroom between 9 am to 10 am and watch
my music video. In addition to this, my family and friend viewed my music video as well in
order to give me honest criticism. It was important to also focus on my target audience
and therefore I made sure that most of audience feedback was from people within the age
group of 16 – 25.

3. What I have learned from audience feedback.
The first problem I came across was the drastic change in the quality of my video when I
uploaded it to YouTube. The quality was much worse which meant that small yet vital details
were not apparent in our video as well as the overall quality and the way it looks. I therefore had
to change some of the settings on Premier pro however, the quality still was not as good as it was
on premier pro itself.
Additionally, another obstacle that was in my way during the process of gathering audience
feedback was the fact that many people did not have YouTube accounts in order to leave their
comments of our video. However, I decided to film or record their feedback instead but, that
meant that I had to constantly be with them when I was gathering a lot of audience feedback.

4. Quantitive and Qualitive questionnaire

5. Social media I used to view my video to
my audience:
• YouTube
• Facebook
• Instagram
• Twitter

6. Positive comments from social media about my
music video
I had a lot of positive comments on about my video due to the fact that many teenagers were
able to relate to the narrative of the music video and feel connected to the characters in my
music video.
For example, one of my peers from my audience feedback named ‘Paria’ said,
“I can really relate to this music video and feel as I the lyrics as well as the images on the screen
tell a story that I experience in everyday life.”
This was great feedback and motivated me when it came to designing my digipak as well as my
advert. I felt as if I was able to achieve something and therefore carry on the good work.
In addition, after emailing and texting links to my music video several people that work within the
media industry, I received reply’s from them informing what they thought of my music video.
Text messages and emails were extremely vital as they enabled me to gather feedback on a
more informal level, without the need to plan meetings or arrange to meet up at specific times.
For example, ‘Deniz Rukstainashian’ works in a production company emailed me informing me
how really impressed she was with my music video and how she was really pleased with the
outcome. However, she recommended me to add more colour filters in order to add a sense of
professionalism and make it slightly more appealing.

7. Instagram
Email
Whatsapp
application for
messaging.

8. Comments regarding improvement on my music video
I also received an email from one of my old GCSE media teachers in my old school informing me
about some of the changes that need to be made in my music video. Although this email was
very critical, it was the most help out of all my audience feedback because she told me to make
specific changes rather than just giving me an overall comment on whether she liked my music
video or not. After receiving her email, I went back and made those changes to my music video
and realised that it made a big difference to the overall quality and flow of my music video.
There is a clear difference between the quality of
my music video before and after I received this
email. The video looked blurry at first with the
unnecessary lines, however, after I changed the
settings, the quality was much more focused and
clearer.

9. Positive comments from social media about my
Digipak
The Digipak was probably easier to gather audience feedback than the music video
because it wouldn’t have required much time to look at and it was all presented on
one page. The main way I gathered audience feedback for my digipak was through
the use of social media as I was able to easily just post it online and therefore people
would comment, informing we that they thought of it.
The main social media website I used to do so was Instagram.
Many of my friends that are active on Instagram posted comments saying “love it” or
“really appealing.” These positive comments were extremely beneficial to me as it
enabled me to feel confident in my own work and therefore put my hard work and
confidence into producing my advert, which was the last ancillary task I had to
produce.
One of my friends on Instagram named ‘Sherae’ posted a comment saying how much
she liked the theme of the colours and how well they worked together. Her comment
was vital as my intentions during the process of producing my Digipak was to create
a distinctive theme throughout, enabling my digipak to stand out to the audience
and capture their attention.

10. Comments of some of my Friends on
Instagram.
Comments of some of my friends on
Facebook.

11. Comments regarding improvement for my Digipak
On of the comments I received from the audience
feedback was to may consider looking at other
fonts. Although I did agree with her and thought
that it may be a good idea, I thought that perhaps
leaving it the way it is would've been better due
to the fact that the positive comments outweigh
the negatives. However, her comment was
extremely beneficial because she specifically told
me to make a specific change rather than a
general comment like ‘love it’.
Another comment that I received on Instagram was
from ‘Sherae’ saying that she really likes the colours
however, she thinks it should be a little less faded. I
agreed with her and realised that I should make that
change to the digipak after discussing it with my
fellow group members. We all therefore made a
communal decision to change it and although it was a
very small and perhaps unrecognizable change, we
felt that improving small mistakes would be vital in
order to make our music video as professional as
possible.

13. Benefit of focus group research BEFORE producing my
media products
The focus group research questionnaire was beneficial because it allowed me to
include certain things in my music video that I already know my target audience
would like to see. For example, one of the questions was asking what type of music
video the audience would like to see, choosing between narrative, performance,
abstract and a combination. The majority of the people we asked said a
combination and therefore we have done so in my music video.
To attract my target
audience and make my
music video more
appealing to them, I
had a narrative and
performance based
music video as that is
what they said they
would prefer in a music
video.

14. Benefit of focus group research BEFORE producing my
media products
In addition, after asking
people in our focus group
whether they prefer
watching music videos with
characters closer to their age
or not, ,the majority of the
people said yes. I have
therefore used actors in my
music video that are all in
the age group between 16-
25.

15. Benefit of focus group research AFTER producing my media
products

16. The effect of the comments on me and my group
The various emails, comments and face to face feedback had a massive impact on
me as an individual as well as the impact it had on my actual media products. The
feedback I received increase my confidence and made me realise that I am capable
of producing good quality work that can be viewed as something professional and
entertaining to my target audience as well as a wider and more diverse
demographic.
Although I was already considering a career in the media industry, the feedback I
received made me consider a career in media productions specifically as it made
me feel that I am capable of producing professional work as well as working
professionally in a group with other team members.
In order to produce all of my three media products, it meant that me and my two
other group members had to all work well together, regardless of our flaws or
personality clashes. I was therefor able to do so which was highlighted to me
through my audience feedback.
An email sent to me informing me how well I worked with my group.

18. Audience Feedback
Audience feedback was extremely useful as it enabled me and my group to
see certain qualities or flaws that were apparent within our music video,
digipak and advert. The positive feedback enabled me to gain confidence as
well as motivation to move onto the next task of my coursework, and the
negative feedback was even better as it made me realise the flaws within my
work and allowed me to make improvements.
Without having audience feedback from the focus group and questioners, I
wouldn't’t of been able to know what is wrong with my media products and
would therefore not been able to learn from my mistakes.