The document discusses several potential magazine distributors for a new pop music magazine called "Pop Life". It analyzes Immediate Media Company, EMAP International Limited, BBC Magazines, Bauer Media Group, and NME as options. It ultimately recommends Immediate Media Company as the best choice as they currently distribute one of the top pop magazines and would provide the most recognition. Plans are also outlined to create social media accounts, a website, and a mobile app to promote Pop Life.