Q3

1. What kind of media institution might
distribute your media product and why?

2. What is a media distributer?
Media distributors are companies that publish: films, magazines, art and
television. Some media distributers just publish films or just magazines
many publish just one category. A distributer is the company that gets the
magazines into shops and sells them for profit, some distributers may only
publish films but only of a certain genre like comedy, but others may publish
a range of genres. There are many distributors that could publish my
magazine but they all have advantages and disadvantages which I am going
to talk about throughout this magazine.
Examples of media distributers:
Bauer media:
Bauer media publishers
focus on many different
genres and types of
media such as:
magazines, radio, digital
and tv. They have a wide
collection of brands that
are very popular.
Egmont media:
Egmont media publish
a range of media
products base at
younger children to
teenagers. The publish
magazines such as we
love pop.

3. Bauer Media:
Bauer Media Group is a European-based media
company, headquartered in Hamburg, Germany that
manages more than 600 magazines, over 400 digital
products and 50 radio and TV stations around the world.
Bauer publishes Q, mojo and Kerrang music magazine,
they also publish a range of other magazines of many
other genres. Q magazine is a magazine that includes
the most current up to date music similar to the kind of
magazine I have. It is also a monthly magazine and
have very similar qualities to my magazine. Where as
Kerrang and Mojo are music magazines of a complete
different genre to me, mojo is also a monthly magazine
and Kerrang is a weekly magazine, the only weekly
music magazine they publish.
I think there could be room to publish my magazine with
Bauer Media as my magazine is an all pop based
magazine for younger people whereas Kerrang, Q and
Mojo are all based for older teens from the ages of 17+
whereas my magazine is suited for anyone from the age
of 15. my magazine is also a monthly magazine which
Bauer tend to publish more. If they published my
magazine it would give them a broader range of age,
genre and magazines.

4. Immediate media
Immediate media company is one of biggest media in
the UK and the fourth largest magazine publisher. They
publish a wide range of magazines from food to music,
all aimed at many different age groups which is why
they reach up to 33 million people per month!
However this magazine is very limited within the music
magazine industry allowing space for a magazine like
mine. They also don’t have a very large range of
magazines fir teenagers they only have ‘its hot’ and ‘top
of the pops’ this an advantage as my magazine would
fit right in for them to publish as ‘top of the pops’ isn’t
classed as a music magazine and has a range of things
inside, whereas my magazine is just a music magazine
available for teenagers and young adults. My magazine
would fit right in within the company.
A disadvantage would be that because they are very
limited on music magazines could be due to the
company not wanting to publish music magazines or
magazines for younger people as their range is aimed
for a much older audience.

5. Egmont media:
Egmont media group publish magazines and
books for younger children up to the ages of
15/16 (my target audience age is from the age
of 15) they sell over a million books and over a
million magazines sold each month in the UK,
their products are also available in countries
worldwide.
The magazine they publish most similar to mine
is the we love pop magazine which is aimed at
teenagers. This is the only music magazine
Egmont media publish allowing more room on
the market for another music magazine for
teenagers and young adults.
The other magazines they publish are all for
much younger children which is a disadvantage
as I don’t want my magazine to been seen as a
young children's magazine. Also as well as this
my magazine is very similar to the we love pop
magazine which may make mine look like a
copy and have more competition within the
publisher.

6. Which publisher would be best for my magazine?
In conclusion I think that Immediate publishers would be
best to publish my new pop genre music magazine
#ThePopz. This is due to the advantages that they have a
very small range of music magazine published therefore
being room for mine. Also they don’t have many
magazines aimed at young adults and teenagers
therefore there would be room on the market to include
my magazine. Another advantage would be that my
magazine is like the ‘top of the pops magazine’ but based
on just pop music therefore they would link nicely on
Immediate’s publishing scheme.
My secondary choice would be Bauer Media group as
they are a very well known popular publishing group that
would make my magazine successful on the market. Also
the advantages being that they don’t have many new pop
magazines on the market for younger people, as Mojo
and Kerrang are rock genre magazines and Q magazine
is based mostly for adults.
I think there is room on the market within both of my
chosen publishers and have high advantages allowing my
magazine to be successful.