The document discusses potential publishing houses to distribute a new music magazine aimed at teenagers. It analyzes IPC and Bauer Media, two large UK publishers. IPC publishes magazines like NME that inspired the new magazine's style. Bauer publishes rock magazines like Kerrang that share the new magazine's genre. Either publisher could advertise and promote the magazine effectively. There may also be opportunities for synergies like a companion website or radio station. Initially the magazine would likely be sold only in the UK, but could expand to Europe if successful. Both IPC and Bauer are leading magazine distributors, but declining sales may affect their ability to take on a new title.