1. MAGAZINES ASSOCIATED WITH IPC MEDIA
The IPC has been associated with a variety of different magazine. The types of magazines the IPC is linked with
are the following:
•
Country, Pursuits and Equestrian
•
Fashion and beauty
•
Lifestyle
•
Home and Interest
•
Women's weekly's
•
Sports and Leisure
•
Teen
•
TV Entertainment
•
Young men and music
The IPC have a variety of different
brands that are aimed at different
specific target audience e.g. Fashion
and beauty is aimed at the female
gender and Teen now is aimed for
Teenagers but more Females then
males

2. This is an appropriate publisher for a magazine because the IPC has published
many issues of the famous music magazine ‘NME’ which has turned out to be
one of the most popular magazines in the business. This shows that this
publisher is a strong publisher as it has created one of the most successful
magazines in the business. Proof that this publisher is a strong publisher is that
it has created ‘NME’ magazine and ‘NME’ has been running worldwide for over
53 years, which is factual proof that the IPC Media is more then a capable
publisher to create another magazine and is defiantly an appropriate publisher
for a new music magazine.
This publisher is also appropriate for another magazine because the genre’s it
is based on is generally rock & Indie music. This shows the IPC Media is
appropriate because there is more room in the market for other genre’s of
music magazine to be created and it will attract more readers and different
stereotypical readers which will give more of an audience wanting to buy and
read an IPC Media magazine increasing the rates.

3. Genres & Types of Magazines
The sort of Genres IPC Media will be likely to publish is indie and rock
themed magazines. This is proven to be true because the IPC have only
produced 1 magazine which is based around the genres of indie and rock
music due to the particular artists/bands on the issue covers e.g. Paramore
& Blur. As the IPC Media have only produced 1 magazine with two specific
genres, there is more room in the market to develop a new magazine
which can be dedicated to a variety of genres e.g. rap, pop, reggae etc and
the amount of artists that could surround the genre of this magazine would
be astounding. Another reason the IPC Media is likely to publish a music
magazine is because the target audience is easier to approach and has a
much bigger approach as a variety of different people will be more likely to
read the magazine because some huge artists fit into more then one genre
of music e.g. Beyoncé – pop/R’n’B & Nicki Minaj – Rap/Pop. These two
artists are one of the most well known artists on the planet and they would
attract a variety of different stereotypes depending on the type of article
and story behind these artists and will attract the target audience as they
may be a big fan of these artists regardless of there music.

4. Why Might alternative publishers like
Bauer be appropriate?
Bauer Magazine is an appropriate alternative because the Bauer Media
has developed and created more music magazines then the IPC Media
so using Bauer Media may be more of an advantage when creating a
magazine for a particular genre as a music magazine. Bauer having
more music magazines in the market then the IPC Media may give me
more of an advantage for success as it will help me give conventional
features for my magazine and help add something new to my magazine
to make it more eye catching and unique to others.
Bauer would also be an appropriate publisher because the Bauer
company have sold over 38 Million music magazines showing its
success and experience. Using Bauer would be more idealistic then
using IPC as Bauer is associated with big music organisations such as
4music. Bauer have different techniques to lure and approach their
target audience so I think Bauer Media is an appropriate publisher for a
music magazine