“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
Media
1. demographics
These are the demographics for my
target audience of the magazine-
age-15-35
gender-both
social class- D/E
ethnicity- all ethic backgrounds
2. how did the genre of your music magazine attract
them?
The genre I am using is rap music, i believe that this is
one of the biggest genres of music around right now
and it has a wide target audience. All ethnicity listen to
rap music and it has a huge market across the globe.
The genre of rap doesn't only attract people that are
into music, it is almost like a culture, it comes with a
certain influenced fashion sense that is very individual
compared to the mainstream fashion. I think that this
style of music is one of the most creative on all aspects
and this allows the magazine to take a very creative
look to it that will attract a wide target audience. Many
young people will buy this magazine because rap
music is huge in the youth , it inspires people to
achieve goals. From this i will be defiantly targeting my
magazine at the youth.
3. what images did you take, use and then edit to attract your target
audience?
I took pictures of a BOA student called Dominic. I took these
pictures in the BOA TV studio using a DSLR camera, the camera
produced good quality images and made it very easy to edit. To
make it easier to edit i used the BOA TV studio because it has a
green screen that i could use as a background. This made it easier
to crop out the background and erase anything that i didn't want
in the image. Dom was wearing a black Adidas jacket and a red
Adidas jacket in the images, this gave the model a rap artist style
that the target audience could relate to. The red in the jacket
worked well to pop out of the monochrome backgrounds that i
used throughout. The poses also symbolise a rapper because of the
focused and serious look on Doms face. I think the model suits the
genre well and the costume helps him look to fit the genre
completely. The images have been edited to be pleasing on the eye
and intrigue the target audience to read the articles inside the
magazine.
4. How does your coverless and main double page spread story
attract your audience?
COVERLINES
My main cover line which is about the double page spread
article is quoted as a “exclusive” interview, this means that
this is the only time the magazine has this artist as content
and you cant see this interview anywhere else. This would
entice the target audience to see what dom is going to talk
about and any fans that support the artist will be ver
interested in seeing the exclusive interview. Another cover
line is used to as quote from the interview, this will make
them target audience slightly more interested in the
magazine and will give them an invite into what the article
is about. The rest of the coverless cover key things in the rap
genre such as the top 10 songs of all time and an invite into
fashion. These things are key things in the rap culture and
any true rap fan will be very interested to read about the
magazines opinion on songs and fashion and also receive
advice off of their idols.
5. DOUBLE PAGE SPREAD
The article has quite a lot of text which will be very intriguing to
the reader because everyone likes to see an in depth interview
with their favourite artist. The double page spread interviews an
artist that has already made it and anyone that wants to be
successful in the music industry will always need so advice off of
someone that is in their dream position and someone that has
already been through the graft it takes to get there. Too the target
audience that doesn't want to be involved in the music industry it
is just a nice article that covers a lot about a well known artist and
exclusive things to look out for in the future, the artist talks about
a new album exclusively and this will be very exciting for the
reader because they will know something that is fresh off the
news. The article puts the reader in the shoes of the artist for a few
minuets, the artist talks about exciting things that comes with
being a famous rapper, very personal experiences that will give
the target audiences an interesting read.
6. what kind of marketing campaign do you think would
attract your target audience?
I believe my magazine would be effectively promoted
through TV adverts on things such as MTV where the target
audience is, I also think that the magazine could be
marketed through an advert in-between songs on Spotify
because a huge amount of rap fans listen to millions of
songs on Spotify everyday and a small 30 second advert
would promote the magazine very well. Advertising on
worldwide radio stations that broadcast rap music would be
helpful and i also think that if the magazine had some way
of marketing the magazine through popular artists such as
having a small clothing line like a few different t shirts that
the artists were photographed wearing would help spread
the word about the magazine. I go this idea from the
Thrasher magazine that sells hoodies to their target
audience and this really took off and helped promote the
magazine to millions worldwide.