The target audience for the media product is 16-21 year olds, both male and female, who live in urban areas like Manchester, Liverpool, or Birmingham. This audience was chosen because they are interested in new indie rock music and traveling to see live bands. The magazines will be priced cheaply to attract younger, middle class readers. The creators consulted their target audience on design choices like colors and fonts. They also sent drafts to the audience for feedback. To attract readers, the magazines use bright colors on the cover, offer freebies, and include chatty interviews using language the audience can relate to. The consistent yellow and black house style across issues also aims to attract repeat readers.

1. Who would be the audience
for your media product?
QUESTION 4

2. Our target audience
 We decided to use a younger target audience specifically 16-21 because we thought we would know
what would attract that age group to our magazines. Also we used young artists as our main band to
attract our young target audience as a younger band will be more appealing for young adults. In the
other issue we used a younger girl to fit in with our target audience.
 We also set our target audience as mixed gender to accommodate with both genders as we feel both
genders would be attracted to our magazines as we used boys and girls within it and did not use a
specific colour for only one gender. We decided to do this because NME and Q do not have a set gender
and they attract a wide range of readers so we aimed to do the same thing. Also this fits with publishing
our magazines with Bauer magazine as they don’t have a set gender to sell their magazines too.
 We set our target audience in the middle class region as we set it as a cheaper, informal magazine that
young adults can afford instead of an expensive, formal magazine which would interest the older richer
generation. This would also fit with Bauer media again as they sell their magazines at a cheaper price to
attract a younger middle class audience as they will be able to afford the magazine.

3. Our target audience
 We also aimed our magazines at people living in urban areas like Manchester,
Liverpool or Birmingham. As they are big cities that have always had a big music
background so would be interested in a new indie rock magazine.
 We think our magazines would attract music enthusiasts that enjoy traveling
around the country to listen to live bands as our magazines includes a lot of
articles about different bands touring.

4. How did you attract/address
your audience?
QUESTION 5

5. Consulting the audience
 We consulted our audience with all of our
major decisions like colours, fonts and
interests. This made sure we included things
our target audience wanted from a magazine.
 However, the colour scheme they wanted was
black and white but we decided against this
as we wanted to break some conventions and
not stick to common colour schemes like
black and white. So we decided on yellow
and black to help show we haven’t picked a
set gender.

6. Consulting the audience
 This is the email to show we
consulted our audience with what
fonts they wanted to use, this
shows that we used what they
wanted within our magazines.
 We tried to pitch our audience by
using fonts and titles they wanted.
After we produced our magazine
we sent out our final product to our
target audience to make sure it fit
their needs and if they wanted
anything changing to add to what
they wanted from our magazine.

7. Attracting the audience
 We attracted our audience to our front
cover by using a bright colour as it
would stand out on a shelf of different
magazines.
 Also we gave away free posters and
giveaways to make our audience want
to buy our magazine as they would
want the freebies and would be
attracted by the different things we
have offered.
 Both of our magazines included the
same features to show it is made by the
same company and we wanted the
house style across all of our magazines.
 We tried to attract our audience by
manipulating our photo to make our
band look attractive and appeal to our
audience by making them look like a
good looking band which would appeal
to a younger target audience. We also
did the same to the other issue.
 We tried to put the band in a position
which would show off their main assets
to draw the audience into the image
and want to learn more about the band.
We again did this with our other
magazine issue.

8. Pitching our audience
 We decided to use quite chatty
language during both interviews to
attract our audience. We decided to
do this as the audience we feel more
friendly with both artists and make
them seem like everyday people and
not famous celebrities.
 We based the questions we asked
both artists on what the audience
would want to ask them. We used
quite commonly used questions to
allow our audience to get to known
our band as they are a new, fresh
band who have only recently made it
in the music world.
 We used the house style
throughout all our magazines. The
use of yellow and black throughout
the magazine attracted our
audience as it made all our
magazines lively which makes the
audience want to read on and read
more issues.
 We asked our audience what type
of questions they would want to
ask the band and our artist. These
are the questions we used so we
stuck to our audience’s needs.