Q3: what institutions would distribute my magazines?

1. What institutions could sell my
product worldwide?

2. I believe a producing company such as the International publishing company(IPC), because
the company produces a wide range of magazines not in a specific genre, therefore my
magazine will fit in well. This is because the alternative genre isn't as widely popular as
other such as rock or hip-hop, therefore there isn’t many well known companies that
specifically produce this genre of music. However they have some magazines based around
the same genre, so it’s not unfamiliar. Also because of the vast range and the amount of
magazines the IPC distribute, means they are well known and therefore trusted.
For example NME is an example of a magazine that the IPC produce and distribute, NME is
magazine under the genre of rock OR alternative. NME is arguably the biggest alternative
music magazine in the world, and therefore is recognised as a distributer of this genre. This
suggests that people will recognise my alternative magazine is of a good standard. IPC may
not be as big of a company as Bauer, however the IPC relates more my to my TA, whereas if
I aimed for Bauer to distribute my magazine it wouldn’t necessarily fit the genres and target
audiences that they aim for.
I found from my evidence that the IPC sell over 350 million magazine copies worldwide. The
evidence is shown on the next page.

3. This proves that Time Inc. (IPC) is a wide seller of magazines and distributes a huge
number of magazines worldwide, this means they sell and produce a high standard of
magazine, therefore I would like my magazine to be distributed via Times Inc.
This is an example of one of the
magazines that the company distributes a
well known worldwide magazine, and it’s
the same genre as my designed magazine,
proving that they sell this genre at the
company.
This means that my magazine would also be in contest with this magazine as
they would be very similar magazines with similar content and artists.

4. Time Inc. mainly sell in the UK and America however sell overall in 33
countries. The main music magazine ‘NME’ is sold only in the UK, this would
be similar to mine although I would prefer my music to be distributed all over
Europe rather than in the states. I believe the UK is more into this genre of
music as well as other parts of Europe and therefore I think most of the
revenue would be accessible in this part of the world.