The document discusses potential distributors for an indie rock/indie pop magazine. It analyzes Bauer Media, Emap, and IPC Media. Bauer Media's magazine Mojo targets a similar alternative music audience. Emap's magazine Smash Hits aims at a younger audience than the indie magazine. IPC Media distributes the successful and similar NME magazine, but they also have experience helping magazines succeed that could benefit indie magazine. Therefore, IPC Media is selected as the preferred distributor.

1. Bethany Ryalls
*

2. *
*From my research I have found that the main
media institution companies are:
*BBC
*Emap
*IPC Media
*Bauer

3. *
*The genre of my magazine is indie rock/indie
pop. Because of this I don’t think that any of
the main music distribution institutions would
distribute my magazine in the real world
because they already market magazines of my
genre.

4. *
*Bauer media- This company distributes mojo
magazine which is a alternative music
magazine which is quite similar to indie music
therefore I don’t think will distribute.
*Bauer distributes the magazine ‘Mojo’ and
their genre is alternative music. This genre is
not too different to the indie genre of mine so
it may be too similar for the company to
distribute my product seeing as they have
already covered this part of the market.

5. *
*The ‘Emap’ company markets magazines that
are aimed at a younger audience. They
distribute smash hits magazine. Although, I
don’t believe that this institution is
appropriate for my magazine as the target
audience may be on the young side however
not as young as the audience that their music
magazine ‘Smash Hits’ aims for. Therefore I
think that this company wouldn’t give my
product the most it could.

6. *
*IPC-Distributes the very popular NME magazine
which is also a rock/indie magazine which would be
our main competitor, therefore wouldn’t work to be
competing in one company.
*IPC already distributes NME magazine which I have
found to be extremely successful through my
research. Because of NME being so successful it
gives the company a good reputation and therefore
it would be able to give my magazine the coverage
that it needs to be successful as they have had lots
of experience from distributing NME.
*Out of all the institutions I would choose IPC Media
to distribute my magazine.