Bauer Media and IPC were considered as potential media institutions to distribute a new hip-hop magazine. While Bauer Media has experience producing successful music magazines like Kerrang and Mojo, they already publish three music magazines and distributing a hip-hop magazine may compromise sales. IPC produces fewer magazines, just NME and Uncut, with NME being a long-running and successful indie magazine. As IPC does not currently publish any hip-hop magazines and has experience with one major music title, they were selected as the preferred publisher to distribute the new hip-hop magazine.