The document considers three potential media institutions to distribute a new pop music magazine: IPC Media, Bauer, and BBC Magazines. IPC Media publishes the successful music magazine NME but has room for another music title. Bauer's most successful music magazine is Q and also has experience with other music brands. BBC Magazines publishes the very popular Top of the Pops magazine and may be interested in pop music. The document concludes Bauer has the most experience with music products and would best promote a new pop magazine.