MEDIA PRODUCTION

1. RE-EDITING MY
FRONT COVER…

2. I have chosen a new image to use for my digi pack, I like this image due to the shadows
that are created through the artificial lighting that I used in the studio. The natural
darkness of the image can also be altered by the effects in photo shop, which will
make the font stand out from the black background, making it clear for the audience
to read. The expression on the artists face also connotes the sense of insanity and
madness as he is creating direct contact with the camera and effectively the audience.

3. On Photoshop I have changed the way
the main image appears to the audience,
by adjusting the brightness and contrast, I
have now created a bolder image of the
artist, increasing the shadows will
ultimately make the front cover of the CD
look more sinister and act as more of a
focal point for the audience, as they will
be drawn to the bold image of the artist.
The dark and light contrast of the artist
face also suggests the fact that the artist
has a hidden identity.

4. Dealing with the vibrancy of an
image is a vital part of the
editing process. I have
increased the vibrancy to make
the image stand out and attract
the eye of the audience. The
bolder the contrast between
colours are the more likely my
target audience will be drawn
to the album cover. By
increasing the vibrancy this will
also make the artists profile
stand out form the dark
background, potentially
connoting the importance of
the character to the audience.

5. In regards to font, I have
changed my idea of using
psychedelic 70’s font, to using a
more simplistic font type. As
you can see for my music video
I used a very simplistic font
type, I feel that by using this on
my front cover and digi pack
this will ultimately create more
continuity between all of the
products that I have produced.
This is a branding technique
used by other artists and
musicians, as their audience’s
are able to recognise the
connection between all forms
of advertisement.
Therefore the connection
between the music video and
the branding products creates
more of a professional and
accessible touch to the over all
product.

7. I have decided that I would like to adjust the title of the album, so the front cover
appeals more to my target audience. I have duplicated the layer of the text “sanity of a
different kind’, and positioned the copied layer to the side of the original layer. As a
result I have created an effect which contributes to the theme of madness and the
persona of my artist.

9. END OF FIRST SESSION
Text

10. I am now going to be creating a similar effect with the main image of my front cover,
connoting a sense of madness and insanity , relating to the context of the album. Firstly I
have created the first copy of the original image and changed the opacity to around 30 to
40 per cent. This effects works well with the font and creates a sense of synchronicity.

11. By changing the hue and saturation of the copied layer this helps to add to the
star image of the artist, portraying connotations of insanity and strangeness,
which is portrayed in the music video. By changing the colour I feel that this
gives the front cover more interesting and eye catching.

12. I have created another
copy of the original layer,
to add to the insane
persona of the artist. I
have adjusted the hue
and saturation of the
images to manage colour
and lighting, to give a
professional look to my
front cover.
I also believe that the
font type that I have used
works well with the
image. The front cover
appears to be simple
however effective.

14. INSPIRATION FOR BACK COVER

15. DESIGNING THE BACK COVER
I am now going to creating the back
cover of my CD. To do so I have made
a square measurement for the
foundations of my cd back cover.