Evaluation question 2

1. HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY
TEXTS?

2. In order to link my music video and ancillary products, I thought
through a few methods which would make each product link.
These methods were;
 Linking the theme of death and grief
 Linking the colour scheme of the band
 Linking the props – the bands equipment
 Displaying the name of the band on each product
 Contain consistent clothing
The reason behind the links between all three products is because
all three products are based around selling the same thing which is
the band. It is important to make the products work in conjunction
with each other so people can see they’re based on the same
thing and identify it as almost a brand.
Having these connections also makes my products look consistent
in there level of quality and overall professionalism as this is how a
real music video, digipak and magazine advert would look and
work with consistency.

3. THEME – DEATH AND GRIEF
The over all theme of my music video is death and how grief affects
peoples lives. In order to portray the feeling of this through the
music video I portrayed a story of a girl who has lost her boyfriend. I
display her boyfriend with a black and white filter to represent how
he is dead.
For the digipak I made the boyfriend the focal point of the front
cover and made him look transparent and ghostly. This gives him
the effect he’s dead and as he’s the focal point it allows him to be
recognised as a link straight away. Also the inside back cover
displays a picture of a grave stone displaying the image of death.
I created a white portal effect background for the magazine
advert that I made. This links to the theme of death because it’s
supposed to represent the afterlife as they are standing in an
almost heaven like atmosphere.

4. COLOUR SCHEME OF THE BAND - NATURAL
Through out the music video the lighting of the narrative is dark,
however during the times the in the video in which the band is
playing the lighting is natural and bright. This is to represent letting
something go, in the case of the lyrics letting go of grief.
This natural lighting of the band members is shown in the digipak as
well. This is an obvious link because the whole digipak is very grey
and dull and the band members of the front stand out and are in
colour. This is the same with the magazine advert as well.
This colour scheme of the band also helps to advertise the band as
consistently in each of the products I have created the band is
main focal point thanks to the difference in colour scheme.

5. PROPS – BAND EQUIPMENT
In the music video, as the band plays, you see them playing all their
instruments. There are two guitarists playing a bass and an electric
and the singer is singing into a microphone on a mic stand. This
makes the band look very real and adds professionalism.
The prop instruments also appear on the back cover of the digipak
next to the track list. This is consistent because they’re the same
instruments as you see in the music video but from a different
perspective as they are not in use.
The magazine advert matches these as well as it shows the band
members posing with their instruments. As the same with the
digipak, the instruments match the ones used in the music video
and it shows the band members using them in the same way as
they did in the video.

6. DISPLAYING THE NAME OF THE BAND
From the first shot of my music video the name of the band and the
song title appears at the bottom left and fades out after a few
seconds. This is to give the viewer information on who the band are
and gives fans confirmation that it’s officially by them.
The name of the band appears at the front of cover of the digipak
on the left and right hand side. This is to give it a unique way of
displaying the band name and it is the largest piece of the text so
the buyer can see that this is the name of the band.
The magazine advert contains the name of the band at the top of
the page. This is the largest piece of the text to advertise the band
and make their name one of the focal points to make them more
memorable.

7. CONSISTENT CLOTHING
Through the music video the actors wear the same clothes as they
do whilst playing instruments and during the narrative. This is display
an identity for the band making them more recognisable.
This identity is followed through in the digipak where they are
wearing the same clothes as they are in the music video. Also they
are the focal point of the front cover so the buyer of the digipak
can automatically see the consistency in clothing.
Finally in the magazine poster the band members are displayed
and they are wearing the exact same clothes as they are in the
digipak and music video. This is just another level of the consistency
in advertising the band and making them recognisable.

8. I am very happy with how I have used consistency to link my music
video, digipak and magazine advert to make them all be seen as
one. The links that I have used make all the product look effective
and professional like a real music video, digipak and magazine
advert would. The band is very recognisable after viewing all of the
products I created and all of it is thought through well.