The document evaluates the consistency between a music artist's main product and ancillary texts like a music video, album cover, and advertisement. It finds: 1) Consistency in features like clothing, production companies, fonts, and colors helps audience recognition and relates the ancillary texts to each other and the artist. 2) While settings and shots vary between pieces, the overarching narrative of infatuation between the artist and a woman remains consistent. 3) This consistency is effective at continually reminding the audience of the artist and products, potentially increasing awareness and sales. However, too much repetition could bore audiences, so some variation is also used.

1. Evaluation 2:
How effective is the combination of your main product and ancillary
texts?
Consistency within the music video preserves the authenticity of the product
so that it looks professional and similar to real media products.
Through our media ancillaries we have tried to have consistency and
coherence within features such as music records, fonts, colours and also
including the appearance of the artist. This provides a relationship between
each of the ancillaries continually providing artist recognition towards the
audience. There is a distinct running theme presented in our media products
which is represented by the artist’s style, genre and music. This has been an
example of many music products for example, Take That’s latest album
shares the same image as the album cover and also signifies similarities
within the font. However, we decided that we wanted to use different images
for the album cover and music advertisement to them different from one
another but still show a relationship due to the features. We thought that if we
were to use the same image, it would become repetitive and somewhat
‘boring’ for the audience. Using this thought in mind our ancillaries needed to
be consistent in order for the audience to recognise that it is representative of
the same artist.
An example of this in the music industry is the music advertisement and
album cover of ‘Take That’. They use the same image for both of their
products gaining as much recognition as possible from the audience,
continually reminding them of what they are seeing. This could increase profit
rates as the constant reminder would encourage the audience to buy the
album cover.
Clothing- The main feature that shows consistency within the music video is
the appearance of the artist. We tried to use similar clothing to that of the
album cover, resulting in a shirt, jeans and the same jacket. We did this so
that the music video gains recognition from the audience as they can relate
the clothing to the album cover. There was a correlation between the music
video and the images for the album cover. For example, the same jeans and
jacket were shown, although we did change the shirt as we didn’t want to use
the exact same clothing. This consistency within the clothing could remind the
audience of the music video and even possibly influence them to watch it.
Whereas, in the music advertisement, the artist is wearing a polo shirt and
jeans, in which is used for the back of the album cover. Although the back
cover relates to the front cover (by the use of colours(black and white)), it also
links to the music advertisement through the clothing (and setting).
Production Companies- We used the two same production companies
(which we produced) on the two ancillary texts to show consistency within our
products. This allows the audience to recognise who produced the album
cover and the music advertisement, which could gain the interest of the
audience to watch the music video. The production companies which we used

2. concluded of ‘Lobster Records’ and ‘Star Records’. These were displayed on
the top of the music advertisement making it visually easy for the audience to
see, and at the bottom of the back album cover, next to the additional
information.
Camera Shots- For the album cover and advertisement, long shots were
used for both. As for the music video a variety of shots were used to show a
variety of angles and distances to create different effects and focal points.
Therefore consistency was fairly used and therefore the audience will be able
to interlink both of the types of images together, and recognise the artist
featured through the ancillary products.
Lighting- For the lighting there wasn’t as much consistency as the other
features. For example, for the album cover, artificial lighting was used to make
the photo more ‘vibrant’ and brighter. However, when I added the grey tone
this became less apparent and obvious. For the music advertisement,
naturalistic lighting was used as the images were taken in an outside
environment. This lighting was quite harsh and therefore wed edited the
contrast and brightness of the image to flatter the artist. Whereas, in the
music video, we chose the lighting depending on the brightness of the scene-
when the environment was too dim, we used artificial lighting to brighten the
scene. In the outside scenes we stuck to naturalistic lighting. Brightening the
scene creates more of a ‘happy’ vibe towards the audience and connotes the
emotion of joy. This signifies what the artist is experiencing as the woman he
is aiming the song at, makes him happy.
Font- This was one of the main features that we wanted to show continuity
throughout as it would be the most noticeable for the audience. We used the
font ‘Coolvetica’ for the reason of being ‘dominant’. By adjusting the colours of
the font to black and red this needed to somehow be shown in both ancillary
texts. For the texts the fonts were the same but the use of colours was slightly
different. The same font used for artist name and album name representing
consistency through out products.
Colours- the dominant combination of black, white and red was used for the
music advertisement and album cover. These colours can appeal to both the
female and male audience, in which we are targeting our product at. These
colours were used for features such as the line banner (shown in red) and the
mise-en-scene of the music advert. The red line banner relates to the red
used in the font for the artist and therefore creates a relationship between
both without being direct. For the album cover, the main colours used were
the contrast between white and black as for the images, a grey scale was
added to add the theme of realism, although in the advertisement, vibrant
colours were used instead for the artist sitting on the bench. However,
because we used the same idea of ‘cropping’ the images we thought that a
change in the colours used wasn’t too significant.

3. Mise-en-scene-The mise-en-scene however was different for the front of the
album cover as the images were placed on a simple white background
instead of a park setting, alothough the back of the album cover the same
setting as the music advertistement (park) has been used. There is also a
park scene in the music video, link all ancillerie products together through the
environment.- although majority of the music video was completed in a house
setting, which isn’t shown in the other products. This creates a variety of
different settings although still presenting consistency through some of the
settings.
Narrative- The main feature that we wanted to keep consitant was the
narrative. From out planning, our idea was based on the infatuation of a
young man about a woman, therefore our aim was too portray this throughout
our media products.
How the narrative was portrayed through the ancillaries:
Music Video- Because the song is about her, and him claiming about how he
likes her ‘just the way she is’, we decided that the main focus is on her.
Therefore we showed shots of her getting ready, shots of her room, and
walking to give the audience an insight into her personality. We did show
some shots of him also getting ready, to create a balance between the two as
the music video is about them going out to meet each other. We also showed
singing shots, one of them where he is singing to her, making the song
personal to the individual it is aimed at, and another in which he is walking to
go meet her. At the same time, we showed shots of her, constantly reminding
the audience of the narrative of the story.
Album Cover- Consitency within the narrative was mainly reflected through
the song names. I wanted the song names to somehow symbolise that they
are aimed at the female (as mentioned in the planning) and therefore chose
particular song names. I also made the font look as if it had been written,
making it more personalised to the artist. I used the mise-en-scene of a letter,
which I edited, to make it look as if he had written the songs into a note-pad or
possibly diary where he expresses his emotions (in this case, expressing his
love for the woman). The narrative was also shown in the album name, ‘With
You’ automatically suggesting that the album is based on another individual.
Music advertisement- There wasn’t much narrative portrayed within this
media product as we wanted it to show consistency within features of the

4. ancillaries such as fonts and camera shots. However, the album name which
is presented does symbolise the narrative due to the reason mentioned
above, therefore there is some consistency.