2. ANCILLARY ONE My ancillary texts were based on the Indie Rock genre as this was the
genre of the song my group and I had chosen for our music video, ‘Sweet
Disposition’ by the Temper Trap.
Front and Back Cover
4. Original Idea
My original idea was to draw out an image and have it overlaying a
scenic background after seeing Florence and the Machines album art
work for album ‘Lungs’. I liked the quirkiness of the diagram of a pair of
lung that featured on the back of the album, and thought I could create
my own drawing to make my album art more Indie.
However, I didn't decide to stick with this idea
as with the photographs I had to work with, I
was more influence by Tame Impalas
magazine advert due to subject matter. Also,
as I chose to use a layering technique for my
ancillary, it allowed me to create a busier
background that is aesthetically pleasing. I
also used a strip of masking tape overlay to
give an edge to my album art, creating a
more indie styled piece.
5. For my inside images, I used photographs such as the one taken on a bus in Leeds, and a local sunset
photograph over-lay with stills from the music video itself from the firework scene. I think these images are quite
quirky and will appear attractive to the viewer.
Synergy is created between my ancillary digipak and final music video through the merger of stills of fireworks
taken from video itself, with photographs of my own used on digipak. I thought this would be a good way to
emphasise the relation between both products visually, aiming to make the combination of the products more
effective. I speak further into this on a further slide.
Two Inside Double-Spread For Digipak
6. A lot of indie digipak have few words
and aesthetically pleasing images
throughout their album artwork, as
minimalism appears to be key.
I tried to explore this scenic indie vibe,
however put my own twist on it by
merging different scenic shots together
to see what worked, aiming to create
busier, more exciting images that
would match the busy style of our
music video.
When creating my digipak, I also
added a muted grey filter on top of all
of the image to reduce the vibrancy in
order to suit the ending of the music
video, during the firework scenes, and
for a clear link to be drawn between the
products.
I found it hard to design a style of
digipak I wanted based on the
locations of the video, so I infused
photographs that were similar subject
matter to our music video, e.g. car and
bus rides and car lights in the dark, to
ensure that the relation between the
products was kept clear.
8. Magazine Advert Influences
In my ancillary 2, for my magazine advert I was influenced by Coldplays ‘Mylo Xyloto’ layout. I liked how the album title was
positioned in the centre of the advertisement, in front of a lively background that catches the eye. I also liked the positioning of
the bold band name, above the album name. I think this stood out really well. I also added the date underneath the album
name similar to Coldplays advertisement, as I liked how the audiences attention would immediately follow onto the release
date, encouraging sales. I was also influenced by Tame Impala’s magazine advert for their debut album ‘Feels Like We’re Only
Going Backwards’. I liked the positioning of the detailed text, stating information on singles and websites. I incorporated this
layout in my own magazine advert. I also liked how Tame Impala’s background image was of a scenic shot, creating an
aesthetic image which is appealing to the audience. I used similar images myself but with a twist of merging several different
photographs together to create a busier image as oppose to just one of the sunset. This way, I was able to incorporate stills
taken from the music video, such as the fireworks, to make the poster more relatable and also creating synergy between the
products. I think the merging of a sunset and fireworks was an odd combination, but it proved to work in my favour as the
image is eye-catching and lively.
9. I tried to create consistency through out my projects by using stills from the video
within my magazine advert and album digipak. I thought this was a good way of
combining the two media products together to make them more relatable. This
also makes the colour schemes fall into sync, as the end section of our music
video is dark clips with bright lights such as fireworks and fairground attractions.
By using a dimmed shot infused with the glow from either a traffic light or firework,
the products become similar and relatable, creating an effective combination.
I also used the same font that I used within my ancillaries for the font of the title
sequence of our groups music video. The font is called ‘hello goodbye’ and by
using this text in both projects, I have created synergy between the products.
10. Overall, I think the combination of my ancillary and final music video is effective as they relate well to each
other due to synergy between the products through relatable images, colour schemes and font style.
I also think that my projects relate well to the genre of indie rock as the quirky use of adding a masking tape
title onto the ancillaries, and the stereotypical style of handwritten font give off an indie vibe to the products.
Also, the fragmented narrative style of the music video relates well to an indie genre despite defying
conventions of the performance side some indie rock videos show.
I think my ancillary products appear rather
professional in comparison to existing products,
as it shows I have taken into account the layout
of my product as well as the aesthetic appeal.
target adolescence audience. My main product
continues the fun and lively style of my magazine
advert shown through the incorporation of
firework shots which are seen through out the
ending of our video.
A difficulty I found with relating my ancillary to
my main product was that as my video
progressively goes from light to dark; one image
cannot capture the whole style of the video.
Therefore, I chose to model my ancillaries
around the ending of my video.
I also think our
final music video
represents the
indie genre well,
as the narrative
style shows the
innocence of youth
and is relatable to
the
