my digi pak analysis

1. Front
cover
Spine
Legalities
Inside
Left
Inside right
Back panels
CD
DVD
Track list
Record label

2. MAIN IMAGE:
The image I have used is hand drawn, with a pencil. It was then outlined
with a black marker pen. I then added a 3D effect to it to with the 3D
effect app and changed the glitch so it went to the correct level of 3D. It
was key that I got it to the right level of 3D as the image needed to be
clear and the band name needed to be identifiable. The main image is
also crucial as it is a picture of a helter skelter. This needed to be
identifiable as it is a direct reference to the song within the album and the
song I am basing all three products on.
TEXT AND FONT:
Alike to the main image the band name is also hand drawn. I had looked
for different fonts on 1001Fonts.com but didn’t come across a font which
suited the image, as they didn't look authentic enough for the image as all
of it is hand drawn. The band names font was highly based upon ‘Slaves’
the punk rock band font style, as on their albums it looks very authentic
also.
SPINE:
On the spine is where my band name is placed. The font for this is almost
a type-writer style, I chose this as I believed this added to the authentic
image of my front cover. I chose this font for the rest of my text on the
digi pak and the mag ad, so there was clear links between all products.
Also placed on the spine is the record label, this is conventional and
needed on a digi pak as it makes it look professional and allows an
audience to understand which record label it has come from and perhaps
make judgement on if they buy or not.

3. MAIN IMAGE:
The main image on my back cover is taken from my video,
to create a distinct link and also make the whole
promotional package more professional. I then added the
3D effect again, to create synergy throughout my digi pak.
TRACKLIST AND LEGALITIES:
My track list is taken from The White Albums track lost,
making a clear reference to the actual album in which my
song came from. The track list is also in the same font used
on the spine within the front cover. The legalities are at
the bottom, also in the same font. These are necessary as
they are conventional and make the product look more
professional. Like wise to the record label and barcode
which are needed as they create a more real and
professional product.

4. IMAGES:
The top image is from the inside right of the digi pak has the two
actors in the video featured on it. This also makes clear reference to
my other products. Similarly to the other images on the digi pak
there is the 3D effect on the image. The image is the two actors
standing next to each other and looking very seriously at the camera,
perhaps illustrating the themes and how they act within the video.
This could also be conveyed by the black background on the image.
The colour black has very negative connotations and so do the two
actors in the video. The colour black could also be a choice as the
colour scheme of the whole digi pak overall is very dark.
The inside left image has fireworks within and strobe lights. The
strobe lights is to make reference to the video, as the video has many
strobe/ flashing lights within. There is also fireworks within the
image. This was a deliberate choice as it conveys how the
relationship within the video is full of fireworks. This image has the
3D effect on, to create synergy throughout all three products.

5. BACKPANEL IMAGE:
The back panels image is also an image from the video. I chose this
image as the mise en scene (lighting) is very good in this image and I
though that the 3D effect would look very distorted and visually
appealing on the image. The image also features the two actors from
the video, which also makes clear links.
CD:
The CD is black, to match the colour scheme of my digi pak, however
it has a white outline to brighten up the whole image as from
audience feedback I was advised to make the CD’s bolder. The CD has
the initials of the band on, in hand drawn text, which is similar to the
front cover. The text is also the same font style as the track list, I did
this so that it would look more professional. The last thing I added
was the record label to the CD , so the audience are constantly
reinforced.
DVD:
The DVD is very similar to the CD, with the initials being hand drawn
an the font style being the same. The only distinction is that there is
the DVD logo, so that people can establish that the 2nd CD is the
music video and they will be able to watch it.