1. How effective is the combination of
your main product and ancillary
tasks?

2. The combination of both my main tasks is very
effective as it conveys a true media product.
Through completing the ancillary tasks ( a
digipak and a magazine poster), I felt I gained a
much wider knowledge about the particular
genre I was focussing on for my music video,
indie/pop.

3. When creating my digipak, I gathered a lot of
wider research into other artist’s digipak from a
variety of genres. I then gathered the analysed
information from all these digipaks to influence
my digipak. I looked to see if there were any
obvious themes in which I could follow for the
indie/pop genre. To which there was, the
colours are very simplistic in comparison to
genres such as rock and hip hop were the
colours used stands out by using vibrant colours.

4. Here are some albums I analysed from typing
in “indie/pop albums” on google.
Focus on the
bands name.
Use of red to
Contrast with the
grey background
Use of nature as a
theme, connotes
realism

5. The lighting in the poster differentiates to my music
video. It is warm, where as in the music it is seen to
be light and edgy. If I was to improve, I would video
during sun rise as what I did in the poster shot. This
will create consistency between my main task and
ancillary.

6. The combination between my digipak and
music video has a greater combination
between the poster and video. The same
character, wearing the same clothes and the
same emotion (disparity), this creates
continuity and shows the combination between
the two.

7. The white and black
text is used through
both ancillaries. This
creates continuity. It
connotes opposites
and equality. The
meaning of opposite
is to carry through to
the video where the
boy is upset over a
girl, opposite being
the boy and girl.
This is the front cover of
my digipak. This gives the
viewer a taste of what it
looks like making it easier
to spot in retailers such as
HMV or supermarket
chains. This is for
purchase of hard copy.
The image of the digipak is for hard copy. The
availabilty on iTunes shows the option of digitally
downloading it, this can be downloaded on your
iOS device on the move making it effective if you
see the poster out and about.
The white font
contrasts with the
black background.
The quote from a well
known magazine
creates approval for
the audience.

8. The black and white font
carries on through from
the poster. It is shown in
the title and track list.
The black and white theme
is also shown through the
barcode and parental
advisory logo
The daylight is natural lighting,
this combines well with the
similar lighting to the music
video.
The lighting
contrasts with the
emotion. The
lighting connotes
happiness, where
as the emotion
conveyed through
facial expressions
is sadness.

9. If I was to improve on the combination between my main
task and ancillaries, I would focus on the consistency of
cinematography, especially between the main task and
poster. I would do this through colour correction and
taking shots for the poster at the same overcast as
videoing the shots for the main task, this will create
continuity and form a combination between the two. I
would also create a logo of the artist name to use in both
the digipak and poster. However the combination
between the digipak and main task is effective as it
conveys the same message through the same emotion set
through facial expression and very similar lighting as they
are both set at the same time. Also the use of the same
character in the same clothes strengthens the
combination and creates continuity.