2. I have decided to create a magazine which features a few different genres but
mainly indie, rock, and alternative. This will increase the target audience and more
people would buy the magazine as their would be more of a range of artists. I
would like my magazine to be similar to Q as this is a very popular magazine and
features the same genres as mine would. The purpose of my magazine is mainly to
inform music fans of the latest news in the industry and on upcoming tours,
albums, singles etc.
I would like to produce my magazine monthly because I believe this would give it a
more professional vibe. Also this would allow the producers more time to actually
make the magazine and it would have a lot more content than if it was published
weekly as obviously more things happen in a month than in a week. A month
would give us more time to produced a more structured, detailed magazine with
many different features.
OVERVIEW
3. TARGET AUDIENCE
My primary audience would be the people who
buy magazines every week, the magazine
would be aimed at 16-30 year olds of both
genders who enjoy going to festivals and
concerts. Also, generally younger people care
more about what is going on in the music
industry and would want to keep up with their
favourite artists and bands. The demographic
for my audience would be ABC1 as this tends
to be the most common demographic for these
types of magazines, it also includes the types
of people I would like to be reading my
magazine. My psychographics would be the
reformer and the explore as I want my
magazine to come across as different and
original.
My secondary audience would be the older
generation as I would like to include older
artists in my magazine and not just all new
things. People over 30 who collect magazines
would enjoy my magazine as there would be
4. REPRESENTATION
I want my audience to be able to identify
with the artists featured in my magazine and
I would achieve this by taking lots of close
up and serious photos but also candids, to
give the magazine more of a fun element.
In my magazine I want the artists featured to
be wearing alternative/vintage clothes, as
the idea of my magazine is kind of based on
being different. Also the people that listen to
the genre of music my magazine is based on
tend to wear these kinds of clothes, so this
would help them to identify with the artists.
5. CONTENT
In my magazine I would include articles with
many well-known artists and bands but also
new, up and coming bands to make it more
interesting. I also want to include lots of
different shots of the artists included in my
magazine to help the audience identify more
with them.
I would also like to include weekly features
such as “top 25 songs of the month,” quizzes
and competitions where you can win tickets
to gigs and festivals.
Also whenever big festivals such as
Glastonbury or Reading and Leeds are on, I
would like to have a limited edition version of
the magazine which just includes pictures
and interviews with the line up.