pitch document for magazine planning

1. Working Title
What will the magazine be called?
The title of my magazine is going to be RockDesire. I havechosen to call the
magazine this because it reflects the genre of music into the name and lets the
reader know exactly whatthe magazine is about. By incorporating the genre in
the title it also reinforces who the magazine is for and who can identify with it.
The fact it is called RockDesire, means that I want readers to feel as if they
can’t wait for the next issue. As well as the fact that the magazine includes lots
of articles and details about artists that are desired to be known. Also, this new
is something new and different that will attract readers who like this genre of
music. The title is quite quirky meaning that it will be easy for readers to
remember/ recommend and it gives off an energetic feel fromthe magazine
leaving the readers excited about whatcould be inside.
Genre of Music
What genre of music will the magazine be?
The genre of music that I have decided to base my magazineon is a mixture of
3 different styles. They are Rock, Alternative and Indie. I havedecided to do
this becausethey were the top three preferred genres of music reported by
respondents on my research survey, thereforeI chosethese3 so that the
magazine will suit my target audience. In addition, I also choseto do three
genres because I couldn’tdecide exactly what I wanted my magazine to
include, so by focusing on three genres, I havea rangeof options available to
choosefrom. Also, these genres of music are very competitive in the music
industry so it gives me lots of choice and allows me to include a variety of
different articles so there are lots to talk about and to keep the reader
interested.

2. Frequency & Cover Price
When will the magazine be released? And how much will it cost?
The magazine will be released monthly. This is becausereleasing a magazine
monthly will mean that it will have moremusic, information, updates and
pictures to include. Giving the reader a higher quality magazinerather than
releasing a weekly magazine and not having as much information to include or
to update the readers on. By having a monthly magazine, it stops the
possibility of readers getting bored of boring updates/ information and gives
them new and hot articles to catch up on. The magazine will cost £4.99. This is
because when conducting my magazine research on current magazines
circulating in the UK now, I found that this would be an averageprice for a
magazine being released monthly. I have related the costof my magazineto
the frequency of its publication as well.
Attitude & Style
How will the magazine be presented to the audience?
The magazine will be bold, colourful and packed full of exclusive content. By
using this attitude throughoutthe magazine, I will leave a lasting effect on the
reader that they will be thinking about for the rest of the day. Even though the
basic colours of the magazineare going to be black and white, I am going to
incorporatered throughoutthe magazineto add a pop of colour and draw the
reader’s attention. I will usethese two colours at points in the magazinewhere
there is important or exclusive information so that they do not miss it. By
having these colours in the magazine it will contrastagainst the black and
white to makethe readers really interested into whatthe articles are about. By
having this attitude and style throughoutmy magazine, I hope it will engage
the reader around all aspects of music.

3. Mission Statement
From Rock to Alternative and then to Indie, RockDesire provides all
types of music to grab your attention. Giving a variety of content,
from the most popular artists to ones who have just been
discovered! Providing the inside gossip on tour information, behind
the scenes and so much more. Its priority is to provide exclusive
access to bands and artists with up close and personal interviews,
allowing you to fall in love with music all over again. RockDesire is
the most talked about Rock magazine in the UK; no other magazine
leaves readers coming back for more like this one! Each issue
promises high quality pictures and fresh information. You can always
count on RockDesire to bring you all the details. If you want real
music, RockDesire is the magazine for you!
Reader Profile
Marcus is 17 living in York with a burning passion for music. He’s
been listening to Rock music for most of his life and isn’t new to the
music scene. If Marcus had to describe himself in three words he
would use eclectic, hilarious and outgoing. With suggestions for
Spotify, Friends and various social media, Marcus is constantly
discovering new music to listen to. Rock music has always been his
favourite as it allows him to release his emotions no matter what
mood he’s in. Like a soundtrack to your emotions. He’s spend his free
time practising guitar or spending time with friends at local gigs.
Spending his money on new albums to jam out to while driving and
supplementing his Spotify subscription. Marcus would love to go to
festivals all the time if they weren’t so expensive! Music is his reason
for living and without it, he doesn’t know where he would be today.