AI Virtual Influencers: The Future of Influencer Marketing
How a music magazine represents rock fans
1. How does your media product represent different social groups?
QUESTION 4
2. My Target Audience
The target audience for my music magazine are
17 – 30 year olds who enjoy listening to rock and
alternative rock music.
I chose this target audience because in the
questionnaire that I carried out it showed that
people of that age range enjoyed the rock genre
the most. I was also interested most in the rock
magazines upon my research so as I have an
interest in the genre of music it will make my
product much more desirable to produce and
make and it means I can have a better
understanding about the particular genre.
3. Genre Associations
When I chose the genre of rock music I began to
think about intimate gigs and hardcore fans. This
meant that throughout my magazine I could have a
more sophisticated approach as it was obvious that
readers would be taking the magazine seriously as it
is quite an individual genre to be interested in so
therefore to have an individual magazine for their
tastes would mean that readers would be interested
in the magazine and the information that it put
across. It also meant that it was easier for me to
incorporate specific information into my magazine
such as intimate gigs and new rising artists, which I
knew would make the magazine appealling.
4. Does my magazine represent a
social group
My magazine could represent many different social groups as it
has quite a wide target audience.
It could be representing younger females as my main model
throughout the magazine is a young female and this means that
people similar to her could relate more and take things away
from the magazine such as style tips and advice from the model
etc.
However males who are specifically interested in the particular
genre of rock are represented throughout the whole magazine as
there is information in the magazine which is specific to the
genre so it includes everyone in the target audience.
The models in my magazine quite accurately represent the
people who I think would be reading my magazine so therefore
readers can also take away things that they see in the magazine.
5. Genre Representations
On the contents page of my magazine I have a picture of a
young female at a festival. This would interest readers
who enjoy going to festivals and taking part in all the
musical activities that festivals offer. The model looks
happy and like she’s having fun in the image. This adds a
positive tone to the magazine to encourage the readers to
get involved and to make readers who already go to
festivals feel more positive about their existing
experiences.
You could say that the image challenges typical
stereotypes about young people, as they are said to be
relatively anti social and moody, where as in this picture
they are seen to be happy, p0sitive and having fun.