Magazine Planning - Pitch Sheet

1. MAGAZINE PLANNING By Daniel Clipperton

2. PITCH SHEET By Daniel Clipperton

3. Title- U
I have chosen this title for my magazine, as I believe it will help to
connect with the viewer. The impression which the reader
receives it that the content available provides them with all their
musical needs. The masthead is the initial area your eye is first
drawn towards, so straight away the viewer will feel that it’s the
magazine for them, due to the direct address from the text.
Juxtaposed alongside the slogan it builds a strong corporate
identity, showing that we want to provide the best content which
U the audience are interested in. Not just what's popular. By
using one letter, we follow a similar style to that of Q magazine,
which through my survey was shown to be relatively popular.
Centring a magazine around one particular letter makes it
memorable and continually miss-associated with the letter U
reinforcing its identity. There is only one other music magazine
which uses one letter, Q, which has a higher price tag. Therefore
as my magazine has a lower price, it will be categorised into a
different section and be the only one with a singular letter title.
This is only a working title, so it is subject to change.
Slogan- Your Music, Your Way
This slogan will present our corporate identity towards the reader
and that is your music is our music, we do not cover what's hot,
only what we know our viewers will want to read.
TITLE/SLOGAN

4. Genre- Indie/Pop + Indie/Rock + Pop/Rock
I will primarily focus upon two Indie sub-
categories Indie Rock and Pop, as both these
categories have a wide scope as to the range of
artists and styles. This will also allow me to
feature new and upcoming artists, who
publishing their own music. Appealing to my
market survey, in which the audience were
interested in smaller artists being recognised.
This category will also allow to branch into other
genres, opening up my audience to other styles
and variations of music, they may have
otherwise overlooked. As indie music is
associated with individuality and expressing
yourself, it links directly with the chosen title, as
both connote being yourself and doing as you
see fit. I will also include a range of smaller
articles surrounding other genres such as Hip-
Hop and rap, to attract a wider audience and
provide a variety in content. Meaning there is
more to cover.
GENRE OF MUSIC

5. Issue Frequency- Monthly, 13 Issues a year, additional one
commemorating the years music.
By producing the magazine every month, there will be a greater
variety of content to cover, rather than weekly, were there will only
be enough for one or two big articles. I intend to have the
magazine consistently released on the same day of every month,
therefore the audience are more likely to remember to purchase a
copy. It will be released on the last day of every month in order to
ensure we are ahead of our competitors, getting the information
out to our audience first. If a magazine is produced over a monthly
basis it is more likely to be of a greater quality, as the company will
have had longer to develop the articles, shoot the photos and get
the best artists.
Price- £2.99
I have chosen this price as reasonable because Q magazine charge
a more substantial amount and I am trying to produce a similar
style of magazine, yet at a lower cost, complying with my market
research survey. It is more likely to be affordable for the audience
who are interested in music, but have a lower disposable income,
therefore opening up my magazine to a greater audience. By
reducing the price to just below three pound, it will make the
audience feel that the magazine is not as expensive and is worth
the money.
ISSUE FREQUENCY
PRICE

6. ATTITUDE
The magazine will have a relaxed attitude, catching the readers
attention without over fazing them with considerable amounts of text.
Relaxation is exactly what are viewers want, to sit back and be
immersed in all that’s musical captivating them. It allows us to connect
with our reader on a semi-formal scale, becoming their litigable friend
on that is music. We’ll provide our viewers with exactly what they want
to know, whilst maintaining a keen eye for detail, nothing more nor
less will do. Our colour scheme of Red, Blue and Orange is vibrant,
connoting the true passion and energy we have for music. By
surrounding the artists with theses colours the juxtaposition, will show
their devotion and musical drive, interesting the audience and pulling
them in. U will use subtle quotations as break points in the article,
relating to their relaxed feel, making the text more accessible and
showcasing what is to come, enticing the audience to read on. The
majority of the text used through the magazine will be upright as its
easier for the audience to read, giving the magazine a comfortable,
casual feel. Dependant upon the type of article, the major colour will
change, for example a review of a concert/album would be pale blue.
This will create a consistent contrast across the magazine constantly
re-appealing to the audience and holding their attention. The text to
image ration is also independent across the magazine appealing to a
wider audience, as some may prefer more images to text or vice versa.
Full page images will unified also to help to segregate the magazine,
between different stories and topics. U magazine will include both Live
performance and Professional images creating a large contrast between
the pages, re-capturing the audiences attention and providing a
feature not evident in every magazine.

7. EXEMPLARY
MAGAZINE CONTENTS
There will be a variety of different contents within each issue of the publication.
The majority of the content will be focused around music, although there will also
be articles surrounding other features, such as technology. As U is released on a
monthly basis there will be a wider range of content which there is to cover in
order to appeal to the audience. Plus increasing the overall array of content will
make the magazine more interesting to the reader. The magazine will include in-
depth articles with artists, on a semi-formal scale allowing the audience to get a
look at their life outside of musical stardom, intriguing the audience and therefore
drawing in their attention. These articles will focus upon a singular artist/member
of a band allowing the audience to connect/understand them on a personal level,
relating to the individuality aspect of U magazine. It will also include an audience
question and answer, where the audience send in questions for the featured artist
to answer, this will make the magazine more interactive appealing to a younger
demographic. It will also appeal to the audience as they will feel more connected
with the artist on an individual scale if their question is answered and that their
opinion (question) matters. The remaining majority of the content which is not
focused towards a particular band or artist, will be reviews of recently released
albums/singles as well as reviews of concerts. This will provide the audience with
an incite as to worth their money and what isn’t, providing them with all their
musical demands in one place, allowing U to become their well-informed trusted
friend. The magazine will include a chart of the top tracks which our audience
should be listening to, the majority of tracks will be indie based, although some
will be alternative genres, integrated to widen our audiences musical playlist. This
will appeal to U’s reader as they will be able to listen to tracks which they trust are
of a high quality. U magazine will include free posters within every issue and a free
CD every 3 months, this will appeal to the reader as they will feel that they are
getting more for the money, encouraging them to purchase the magazine. Finally,
each magazine will include a section called U News, were all the latest stories from
the world of music will be delineated and the editor will give his opinion each
story. The reader will also be encouraged to go online and have her/his say on the
matter, encouraging interactivity.

8. STYLEThe magazine will have some quirky features, adding to individuality and
intrigue of the magazine, surrounding the artists, concerts and albums. For
example, U may report on an artist strangest life experience/how they first got
into music, appealing to the reader as they can connect more with the artist. The
majority of the content will be focused around these key areas, Artists,
Concerts/Tours (reviews), Albums and the U top chart list. By varying the choice
of articles, U endeavour to maintain the audiences attention, whilst fulfilling all
their musical needs. This will entice the audience in to re-purchasing the
magazine/subscribing as it provides them with all the elements of indie. All
music magazines provide articles/information on the biggest artists within their
genre, by widening our scope, U becomes the one place for all your musical
insight. Similarly to how Q magazine provide their audience with “a friendly,
informed hand to guide them towards the best records, the absorbing stories
and the fascinating personalities”. The magazine will include a range of
different double page spreads, which will be the focal points of each issue,
centring around particular artists or event. Those that are centred around a
particular artist, will give the audience an opportunity to ask their own
questions, due to an online submission, allowing the audience to feel connected
with the artist and giving U its individuality edge. In-between the double page
spreads there will be will smaller articles, surrounding features to widen the
audiences musical pallet and increase their musical awareness. The magazine
will provide a small quantity of Posters surrounding, different bands and solo
artists, the style of photography will predominately be both professional and live
performance. This will capture my audiences attention as they will feel that they
are getting something extra for their money each month, encouraging them into
re-invest in the next copy. U will also have competitions, to win prizes such as
tickets to a concert, albums or backstage passes, except this will be a occasional
feature in order to make winning the prize more exceptional and allowing for
greater rewards. Additionally to providing posters, every 3 months U magazine
will also provide their audience with a CD from an upcoming indie artist. This
will further peak the interest of the audience, encouraging them purchase U
magazine over the others on the market.

9. U is the any Indie-sub genre fanatics dream,
containing all the relative news to stay up to date
with your favourite artists. We report on the
biggest names in the business, whilst also
featuring young and upcoming artists. We aim to
provide a variety of artist content, covering
individual artists up close and personal,
alongside group chats with the biggest bands,
discovering their exclusive secrets. U opens up
the reader up to the world of music, rewriting the
audiences preference to specific genres,
providing a tutorial in way of who to listen to,
who to follow and who to watch. U strive to
produce the highest quality magazine that is
possible, using the most superlative
photography, the most captivating articles and
taking their time to make every minute detail the
absolute best it can possibly be. Here at U, we
want to provide our audience, with an impartial
view on all music, giving them the opportunity to
produce their own playlist of the finest
tracks/artists across the world of music.
MISSION STATEMENT

10. Reader Profile- Oliver, 17, life is driven by music, it’s part of his
style, his main hobby and his dream is to pursue a carrier in music.
Technology is an important detail in the way he consumes music,
from getting the latest music news, to downloading a new Indie track
or even developing his own music. Oliver has strong moral values,
loving to spend time with his family and closest friends, he is always
interested in what everyone's up to , so therefore is an avid user of
social media. From watching the latest ludicrous home videos on
Facebook, following his musical idols, which is currently Jesse
Rutherford, on Twitter or connecting to his friends on Instagram
through Photography, another one of his favourite pass times as it
allows to express his individuality and allows his creative side to
flourish. He is also a passionate young man interested in the world
around him, so is always willing to help them fortunate than him.
When he’s not listening to his ever expanding musical collection,
he’s learning to play the latest Indie track on his guitar to for fill his
hopes of being in a band. His main friendship company stay within
their social group, they are uninterested in fitting in with the crowd.
Willing to talk to anyone, the group believe social status does not
effect who you are. Oliver's other greatest passion is football, he
loves to play with friends, watch matches and play for the local team
as it provides him with a much needed brake from his hectic student
lifestyle.
READER PROFILE